Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amahugurwa yimitako franchise nigikorwa cyihariye. Irashobora guhuzwa ningaruka zimwe, kurugero, hamwe niterabwoba ryibitero nubujura bwibintu byagaciro. Umudugudu wimitako ugomba gukemurwa neza kandi hubahirijwe amategeko yose yateganijwe. Ibi bifasha kurinda umutekano wawe no gusinzira neza. Fungura francise yimitako nyuma yibitekerezo bikuze, kandi nyuma yintambwe zose zikenewe zo gusesengura. Kurugero, ugomba kubanza gukora isesengura rya swot ryemerera kumenya imbaraga nintege nke zawe.

Byongeye kandi, igikoresho nkicyo gituma bishoboka gusobanukirwa ningaruka ushobora guhura nazo munzira yo gushyira mubikorwa francise, hamwe nuburyo ubona bwo kurwanya amayeri ya bahanganye. Mugihe ushyira mubikorwa francise yimitako, ugomba kandi kwibuka ko wafashe inshingano zimwe zo gukuramo imisanzu muri francisor. Iya mbere ni ubwishyu bumwe. Ni kuva kuri 9 kugeza 11% byumubare wamafaranga uteganya gukoresha murwego rwo gutangiza. Ubucuruzi bwimitako, nkubundi bwoko bwubucuruzi, busaba indangamuntu. Uzahabwa imyambarire igezweho kandi yingero zuburyo bwo gushariza imbere. Ibi nibyingenzi cyane kubitekerezaho mugihe utangiye bijouterie francise.

Nyuma ya byose, niyo mpamvu ukorana na francisor, ukuramo ijanisha runaka ryamafaranga kuri we kugirango akoreshe chip. Chips ntabwo ari ugukora gusa mu izina ryikirango nigishushanyo mbonera, gufata neza abakiriya nubundi buryo bugomba kubahirizwa hakurikijwe amabwiriza. Mugihe ukorana imitako, ugomba kandi kwibuka ko mubikorwa byawe byose, ukuramo buri kwezi amafaranga runaka yubutunzi. Aya mafranga abarwa nkijanisha ryibicuruzwa cyangwa inyungu washoboye kubona mukwezi. Gukorana nubufaransa nkumushinga wubucuruzi, aho ugomba kwibuka ko uri umugabuzi wemewe. Kubwibyo, ntugomba gukora amakosa kandi ugomba kwibuka icyo bita umuguzi wamayobera ashobora kuza igihe icyo aricyo cyose. Uyu ni umuntu, mu izina ryabahagarariye ibirango, akugana rwihishwa agatangira gukoresha serivisi cyangwa kugura ibicuruzwa.

Ugomba gukorera buri mukiriya wawe mububiko bwawe bwimitako muburyo bubashimisha. Amaherezo, umwe muribo arashobora kuba umuguzi wibanga abwira francisor byose.

Franchise muri Toronto nigitekerezo cyunguka miriyoni zamadorari yinjiza. Niba ushaka kugura francise kugirango ufungure ubucuruzi muri Toronto cyangwa mumujyi cyangwa mugihugu, noneho ibyifuzo bihari birashobora kuboneka murutonde rwaba francise, aho ibigo ibihumbi amagana bishakisha abantu bahuje ibitekerezo kugirango bashimangire kandi bitezimbere imiterere n'inyungu. Ba umufatanyabikorwa mubigo bizwi cyane udatangiye ubucuruzi guhera, kugabanya ikiguzi cyo kwamamaza no kugura abakiriya, ibicuruzwa byamamaza, cyangwa gutanga serivisi. Mu gitabo cya franchise, iraboneka kubona amakuru yuzuye yerekeye umuryango runaka, urebye amakuru ya Toronto, imyaka ingahe ku isoko, ibiro bingahe, amaduka, nibindi bicuruzwa, izina ryinjiza, lump- amafaranga yishyuwe, nibindi bipimo. Iyo ubonye francise muri Toronto, francisor ifasha muguhugura inzobere, gukemura ibibazo no gukora ubucuruzi mubashakanye ba mbere, kujya gufungura ingingo nshya, nibindi. Niba ushaka kubona no kugurisha ibicuruzwa cyangwa serivisi hamwe nabacuruzi babimenyereye, gura biteguye -yakoze uburenganzira bwa Toronto nta guta igihe.

Na none, iraboneka kubara ikiguzi cyintererano imwe, amakuru yo kwishyura, ninjiza yambere. Mububiko bwa francise, birashoboka guhitamo ikirango wifuza murwego runaka rwibikorwa, ukurikije uburyo bwo guhitamo mubucuruzi buto, buciriritse, cyangwa bunini. Ukanze kumurongo, urashobora kubona amakuru yinyongera, soma ibyasuzumwe byabakiriya kandi ugisha inama ninzobere ziboneka kumibare yabigenewe.