Ikigo cya francise kibereye abantu bashaka gufungura imishinga yabo, ariko badafite amafaranga kugirango babigereho cyangwa badashaka guhura nibibazo byubucuruzi. Igitekerezo cya 'agence' - gishobora kugira ubusobanuro bwagutse rwose, ariko kubikorwa byubucuruzi, bikubiyemo uburyo bwo guhuza hagati yugurisha nuwaguze. Muri iri suzuma, tuzavuga ku bigo bitimukanwa no kugura francise muri ubu bwoko bwubucuruzi. Birazwi ko isoko ryimitungo itimukanwa cyane kandi rishobora guterwa nimpamvu zitandukanye zamafaranga. Niyo mpamvu, ni ngombwa cyane kugira igitekerezo runaka cyo kuyobora ikigo no gushaka inkunga mubihe bidashoboka. Ariko tuvuge iki niba uburambe muri kariya gace budahari rwose?

Irushanwa mubijyanye numutungo utimukanwa ni mwinshi, biragoye guhera guhera, igisubizo cyiza, muriki gihe, gishobora kuba kugura ikigo cya francise. Ni ayahe mafranga ukwiye kwitondera? Amashanyarazi yimitungo itimukanwa arashobora guhagararirwa ninzego zimitungo itimukanwa, ibigo byubwubatsi, hamwe namasosiyete yo gusana; ibigo mu rwego rwo kugisha inama no gukodesha. Kuki ibigo nkibi bigomba 'gutanga' francises zabo? Ubu bucuruzi bwiteguye kwagura ubucuruzi no kumenyekanisha ibicuruzwa byabo. Kuri bo, kumenyekana, kumenyekana, no gukundwa ni ngombwa. Itanga kandi amafaranga yinjiza, nta shoramari ryinshi, ifitiye akamaro kanini impande zombi. Kugirango utangire ubufatanye, franchisee asabwa kwishyura icyarimwe kandi akishyura buri kwezi (royalties).

Rimwe na rimwe, francisor igarukira gusa ku kwishyura rimwe.

Kuki ari byiza kugura francise? Ahanini kuberako udakeneye gushora imari cyane, bivuze ko udakeneye guhungabanya ishoramari ryawe. Birasabwa kugura ikigo cya francise mugihe usanzwe ufite ubucuruzi buciriritse. Ibi nibyiza cyane kuko usanzwe ukora, ukeneye gusa kuzamura francise no kongera umubare wabakiriya bakoresha serivise zawe. Gukora munsi yizina rizwi bizatanga umusaruro inshuro nyinshi kuruta gutangira guhera kandi nta cyubahiro runaka. Nigute ubufatanye mumurongo wa francisor-franchisee bukora? Umufaransa agenera umuyobozi ushinzwe kugenzura franchisee, kandi itsinda ryinzobere zose zirashobora gufasha igihe icyo aricyo cyose. Ibikurikira, urabona uburyo bwateguwe bwimitungo itimukanwa, abakiriya naba realiste basura burimunsi.

Kubikorwa byiza, uzashobora kubona intambwe-ku-ntambwe yo kuyobora ikigo. Amahirwe yinyongera yubufatanye namabanki nabateza imbere bizagura amahirwe yo kubona inyungu nini, kandi francisor nayo irashobora gufasha muriki kibazo. Isosiyete izwi cyane yongerera cyane amahirwe yo gukora neza kwihangira imirimo. Isosiyete ikorana nayo izahora ikurikirana isoko, itegure ibyifuzo, kandi ishyireho umubano nabateza imbere. Gushakisha francise no kuyigura bigomba kugabanywa intego: 'Shakisha kandi ntutakaze'. Bisobanura iki?.

Kugirango ubone umufatanyabikorwa wubucuruzi ukwiye, ugomba gukora cyane, bitabaye ibyo, urashobora kugwa mumutego wabashuka. Nkuko bisanzwe, basezeranya imisozi ya zahabu, amasezerano adasobanutse yubufatanye, ariko ukimara kugura francise, irazimira, igusigira urubuga rudafite akazi cyangwa urupapuro rwuzuye kuri enterineti. Nigute ushobora kwirinda ibi? Jya gusa kurubuga rwizewe no mububiko bwa interineti. Kubona francise bikorwa cyane cyane mububiko bwa interineti. Muri kataloge, urashobora guhitamo icyiciro gikwiye cyangwa ugashyiraho ahantu ho gushakisha. Byongeye kandi, ibyifuzo birashobora kugabanwa muburyo bwo kuzamuka cyangwa kumanuka gushora imari.

Umaze guhitamo francise, birakwiye gusuzuma izina rya francisor. Ibi birashobora gukorwa binyuze mumasoko afunguye yamakuru. Icyamamare cyamamare kigomba kuba gifite intego kandi kigerwaho. Ibyamamare birashobora kugenzurwa kuri enterineti. Niba nta makuru yerekeye iyi sosiyete kuri enterineti, noneho ikibazo kivuka, ni izihe nyungu zubufatanye nayo? Hagomba kubaho isubiramo kuri enterineti kubyerekeye ibikorwa bya francisor, ariko kandi bigomba gufatwa neza. Mbere yo gukora amasezerano yubufaransa, witondere ingingo zingenzi zamasezerano yubufatanye. Genda unyuze muri buri kintu ukwe niba ukeneye ubufasha.

Ntugasinye amasezerano niba arimo amagambo rusange kandi adasobanutse. Kugira amahoro yuzuye mumutima, saba isosiyete kopi yinyandiko ziyobora hanyuma urebe icyemezo na numero zimpushya. Wizere imibare n'ibipimo gusa, wirengagize amasezerano yimisozi ya zahabu nubutunzi butavugwa. Cataloge yacu irashobora kugufasha muguhitamo francise, kumikoro yacu uzasangamo ibintu byose byiza byatanzwe mugereranije nishoramari. Duhagarariye ibigo byamahanga ndetse nigihugu. Isoko ryikigo cyimitungo itimukanwa rirahinduka ariko ryunguka cyane. Mugushira ibintu byose mumwanya wintangiriro yurugendo kandi ukagira umufatanyabikorwa wizewe nawe, urashobora kwishakira inzira yawe yo gutsinda nta nkurikizi cyangwa ibiza byubukungu.