Ishoramari rito rya francise ntirisanzwe muri iki gihe, hariho ihitamo ryinshi ryibyifuzo bitandukanye, ariko kugirango udahura nabashuka uburiganya, birakwiye kuvugana no gukora ibicuruzwa ukoresheje ibikoresho byihariye bya elegitoroniki, kataloge ya francise. Muri kataloge ya franchise, ufite ubwishingizi 100%, hamwe no kwakira amakuru akenewe, amakuru akurikije amasezerano, hamwe nakazi keza hamwe ninkunga. Ndetse umunyeshuri, umugore wo murugo, cyangwa umukozi ufite igishoro gito cyo gutangiza, ariko icyifuzo gikomeye cyo kwikorera ubwabo, arashobora gutangiza umushinga hamwe nishoramari rito. Hariho ingaruka muri byose, ariko mugihe uguze hamwe nisosiyete isanzwe ikorera kumasoko, gutanga izina ryayo ninyungu biroroha, byunguka byinshi mubijyanye no kuzigama kwamamaza, kwakira amakuru, amakuru, chip uburyo bwo gukurura no kugumana abakiriya muri agace runaka. Gutezimbere biz kuva kera biratwara igihe kandi biragoye, cyane cyane ukurikije amarushanwa ariho, kandi mugura francise, worohereza akazi kawe, kwagura amahirwe, imipaka no kongera amafaranga. Iyo uduce tumwe na tumwe dufunguwe, francisor ntikeneye gushora imari mukwamamaza, ishingiye kumahame amwe yakazi, ifasha franchisee gutangiza umushinga wabo.

Abafaransa bashira francise mubiciro bitandukanye, ukurikije ingingo nibindi bisabwa. Franchising ubwayo nugutanga uburenganzira mubihe runaka mukarere runaka, uko ingingo nini, niko byinjira. Muyandi magambo, intsinzi yigitekerezo cyubucuruzi nuburenganzira bwo gukoresha izina rinini, ikirango ku gihe kirekire. Kandi, iraboneka kugirango ubone izindi nama zinzobere zacu. Niba udafite ubuhanga kandi ukaba utazi mukarere runaka ushaka gutangiriraho biz, urashobora gukoresha urutonde rwibitekerezo cyangwa ugakoresha moteri ishakisha. Urutonde rwerekana imyanya ishoramari ikunzwe cyane, francise mubice runaka byibikorwa, gutandukanya francises n'uturere duto cyangwa tunini, kubiciro, nibindi. Amakuru ahora avugururwa kugirango francisee cyangwa franciser ibone amakuru yuzuye.

Usibye kohereza ibyifuzo byawe mububiko, ntibishoboka kubona abafatanyabikorwa gusa ahubwo no kuzuza urutonde rwabakiriya binyuze mumodoka ya SEO. Kugera kubantu benshi bateze amatwi bishimangira umwanya wawe hamwe n’amasoko ku isoko, ukinjiza neza kandi ukunguka, murwego urwo ari rwo rwose wifuza gutangiza umushinga. Abafaransa nabo bagize uruhare mubikorwa byakazi bya francisee, hitawe kubitangwa ryamakuru n'amahugurwa y'abakozi, hamwe no gutanga abakiriya bashizeho bonyine. Abakiriya bashoboye kugereranya ishoramari rito, inyungu, guhanura buri kantu. Ishoramari rito ntabwo risobanura inyungu ntoya na gato, niba ukora neza, kwishyura bizashoboka mugihe gito, hamwe no kongera inyungu. Na none, mugihe uguze francise, urashobora gufungura umubare utagira imipaka wibicuruzwa bito kugirango ugere kubantu benshi baterana, ushora igihe gito namafaranga. Inzobere zacu zikorana amasaha yose, kuvugurura amakuru no gutanga ibitekerezo no kwamamaza ibitekerezo.

Kugirango ubone ibisobanuro birambuye kubucuruzi buciriritse ariko bwatsinze, koresha inama zinzobere zacu kuri nimero zabigenewe, kandi jya no mububiko bwa catalogi ya franchise hamwe nishoramari rito hanyuma usome ibyo abakiriya basubiramo. Turashaka kubashimira kubwinyungu zanyu kurutonde rwa franchise, twizeye ubufatanye butanga umusaruro hamwe nigiciro gito.

Ubufaransa bwo gutanga amabwiriza birashobora kubyara inyungu, ariko muburyo bumwe ndetse umushinga ushobora guteza akaga, mugushira mubikorwa ugomba gukurikiza byimazeyo amabwiriza wakira nyuma yo kuganira kumasezerano yose hamwe naba francisor. Ubufaransa bugomba gukemurwa muburyo bwo kwinjiza ibirenze ubucuruzi busa, butezwa imbere mu izina ryabwo. Ibi bibaho gusa kuberako uzishyura amafaranga runaka kuri francise kugirango uhagararire ikirango kizwi. Ibi nibikorwa bisanzwe kandi ntakintu gishya cyangwa kidasanzwe kuri byo. Ubufaransa bwo gutanga ibicuruzwa byageze ntibutandukanye nibindi bikorwa byose bijyanye nubwoko bwubukode bwibicuruzwa. Tanga neza kandi neza wambika abakozi bawe byuzuye ukurikije imyambarire yabigenewe.

Iki nikintu gisanzwe gisabwa kuri francise, nkuko francisor igusaba guhuza byuzuye umwimerere.

Witondere itangwa ryibicuruzwa byose bigeze aho, bityo urebe urwego rwo hejuru rwa serivisi. Ubufaransa buteganya amahirwe yo kwishyura umusanzu umwe gusa mugitangira ibikorwa. Aya mafranga azoherezwa bidasubirwaho kuri konti yisosiyete mwagiranye amasezerano. Niba ukora ibicuruzwa kandi ushishikajwe no kubitanga, ntushobora gukora udahisemo software. Urashobora kubona software nkiyi ihagarariye abahagarariye francise, cyangwa wowe ubwawe ukeneye kwitondera kubona software nkiyi ufite. Ibicuruzwa bizashyikirizwa abaguzi ku gihe, kandi nta ngorane zizabaho mu gutanga niba ukorana na francise nziza.

Nyuma ya byose, bizaguha amahirwe yo gukora imirimo yo mu biro kurwego rwiza. Kugirango ukore ibi, uhindukirira ikirango kizwi kugirango kigufashe kubaka inzira nziza yubucuruzi.

Gutanga itegeko-francise ni umushinga aho ugomba kumenya neza kwiyibutsa ko ugomba kugabana amafaranga yavuyemo. Igice cyamafaranga azoherezwa kuri konti ya francisor nkubukode. Iyi ntererano kuva kuri 2 kugeza kuri 6% kandi ibarwa uhereye ku mubare w'amafaranga washoboye kubona mu kwezi. Igabanywa ryo gutanga amabwiriza rishobora kandi kubamo amafaranga yitwa kugabanywa kwamamaza. Aya mikoro yimari azakoreshwa naba francisor murwego rwo kurushaho kumenyekanisha ibicuruzwa no kongera icyamamare. Ibi ni ingirakamaro kuri wewe, kubera ko ukoresha uburyo bwubucuruzi bwiteguye, uzigama umutungo wimari mugutezimbere gahunda nshya.

Ukoresha gusa ubumenyi bumaze gukusanywa kandi bwibanze, uburambe no kubikoresha kubwinyungu zubucuruzi bwawe.

Gukora neza neza gutumiza francise bizagufasha kongera cyane ingano yinyemezabwishyu yingengo yimari, bityo wiha amahirwe yo guhangana kurushanwa. Gukorana na francise kugirango utange amabwiriza bisaba kubahiriza amabwiriza namategeko, kubwibyo, ntugomba gukora amakosa. Urashobora kugenzurwa igihe icyo aricyo cyose. Ibi birashobora kuba komisiyo yikigo cyaba francising aho uta ishuri. Mubyongeyeho, hari nuburyo bwo gusura ahantu hatoranijwe nu muguzi wamayobera. Ubufaransa burashobora rero kukugenzura utazi no kugenzura.

Ibi nibimenyerewe mugihe ugurisha francises kuko isosiyete iri munsi yikimenyetso ukoreramo ishishikajwe no gukomeza urwego rwicyubahiro kurwego rwo hejuru.

Ubufaransa kugirango butange amabwiriza ni umushinga wubucuruzi, mugihe cyo kubishyira mu bikorwa ari ngombwa guhita ushyira amafaranga runaka muburyo bwo kwishyura ubukode. Nibyo, ntabwo ari ubukode, ariko iyo misanzu itangwa buri kwezi nkubwishyu kumahirwe yo gukora munsi yikimenyetso kizwi. Byongeye kandi, ubwishyu bwambere bwambere bugomba no gutekerezwa mugihe utegura gahunda yubucuruzi. Nyuma ya byose, niba witaye kubintu byose mugihe utegura gahunda ya francise yo gutanga amabwiriza, noneho mugihe kizaza ntihazabaho amafaranga atunguranye. Byaba byiza kandi gukora isesengura rya swot no gusesengura ibikorwa byapiganwa. Ibi bizagufasha kumenya uko ibintu bimeze ubu ku isoko.

Umuntu wese waburiwe yitwaje imbunda, iyi slogan igomba gukurikizwa mugihe ushyira mubikorwa francise yo gutanga amabwiriza.

Ubufaransa bwo gutanga ibicuruzwa kumurongo numushinga wubucuruzi ufite akamaro kanini kwisi. Ibi ntibiterwa n'icyorezo gusa ahubwo binaterwa nuko abantu bagenda bagura ibicuruzwa binyuze mumurongo wisi. Shyira mubikorwa francise yawe neza, bityo wiheshe amahirwe yo guhatanira isoko. Gutezimbere francise hamwe nurwego rwohejuru rwumwuga biguha ubushobozi bwo gukora byoroshye ibikorwa byumusaruro muburyo ubwo aribwo bwose. Gutanga ibicuruzwa byaguzwe ukoresheje interineti bizakenera gukorwa nta makosa. Nyuma ya byose, ushinzwe kubika ibikoresho.

Kubwibyo, uhagarariye francise arashobora kwitezwaho kuguha ibikoresho bikwiye. Kurugero, irashobora kuba software, hamwe nubufasha bwo gushyira mubikorwa itangwa rya interineti bitagomba kugorana. Teza imbere francise kandi ukoreshe ubumenyi bwose uzunguka nyuma yo gusezerana. Bizaguha amahirwe yo kuyobora neza ibikorwa byawe byose bya francise. Niba uzi gukoresha interineti no kwakira amabwiriza, noneho francise yo gutanga izagufasha gukora neza impapuro zose.

Umushinga wubucuruzi wateye imbere ubishoboye nurufunguzo rwo gutsinda mumafaranga. Kubwibyo, mugihe ukorana na francise yo gutanga ibicuruzwa kumurongo, ugomba gukurikiza byimazeyo amabwiriza kandi ukirinda amakosa yose akomeye ashobora kuvuka muricyo gihe. Nyuma ya byose, uzemeza rero urwego rwo hejuru rwicyubahiro. Birakwiye kandi gufata inshingano zakozwe neza. Nyuma ya byose, niba ukoze amakosa cyangwa uburangare mugihe ushyira mubikorwa francise yo gutanga ibicuruzwa kumurongo, bizagorana kwishyura ibyangiritse. Akenshi, kwangiza izina birakomeye cyane kugirango intsinzi yisosiyete muri rusange kuruta amafaranga yakoreshejwe.

Noneho rero, komeza witonze. Niba ukora ibikorwa byo gutanga kumurongo kandi ukabyakira ukoresheje interineti, ugomba rero kwita kubitangwa neza. Birakenewe kutavanga ububiko kugirango umukiriya anyuzwe. Iyi niyo mpamvu utabaza uhagarariye francise. Nyuma ya byose, bizaguha amahirwe yo guhangana neza nakazi katoroshye, gutanga amabwiriza, ubumenyi-buhanga, ikoranabuhanga, nibipimo. Bagomba gukoreshwa ntarengwa kandi ntibigere birengagizwa. Nyuma ya byose, wishyura amafaranga kuburenganzira bwo gushyira mubikorwa itangwa rya interineti kumurongo wa francise.

Uyu ni umusanzu umwe umwe, kimwe nubukode hamwe nicyo bita kugabanywa kumatangazo kwisi yose.