Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Igishushanyo mbonera, ubwubatsi, kuvugurura nubwoko bushimishije bwubucuruzi mubyiciro bitandukanye byabantu. Abagabo n'abagore barashobora kwisanga mubishushanyo mbonera. Gucunga ibyo ukunda ninzozi zabantu benshi, ariko ntabwo burigihe hariho uburyo nubumenyi ijana kwijana kugirango ugere kubitsinzi. Gukura ubucuruzi bwawe kuva kera biragoye cyane, ugomba gukora inzira ndende unyuze mubigeragezo no kwibeshya. Mugihe ubucuruzi bugenda butera imbere kandi bugatera imbere, umuntu ashobora guhura nikibazo cyo kugurisha ibicuruzwa na serivisi, ibibazo bijyanye no kuzuza ishoramari, guhagarika umutima hamwe nabakozi, nibindi. Ntabwo buriwese ashobora kwihanganira imihangayiko, gusa ntabwo benshi bagera kumpera bakabona ubucuruzi bwabo kuriyo ibirenge.

Kuki unyura mubigeragezo no kwibeshya mugihe ushobora gukoresha ubumenyi bwiteguye? Igishushanyo mbonera ni ubucuruzi bwingirakamaro hamwe nibyifuzo bifatika hamwe ningamba zateguwe. Guhuza abatanga isoko nabafatanyabikorwa bazaboneka kubwawe; gutunganya neza abakiriya (kuva ikirango kimenyekana kandi abantu ni abizerwa); nta mpamvu yo gukoresha amafaranga mukwamamaza (ibikorwa byose bizabarwa mbere kandi ingaruka zo gutakaza amafaranga ziragabanuka kugeza kuri zeru). Inyungu zo gushushanya francise: inyungu ziziyongera buhoro buhoro; kwishyura mu mezi 2 yambere; amahugurwa arambuye (amabwiriza yiteguye); gutangira vuba mu kazi; amahirwe atagira imipaka yo kubona inyungu; nta bihe byigihe. Nigute utibeshya muguhitamo francise? Dore bimwe mubyifuzo: menya neza izina ryikigo, urebe neza ko ryamamaye kandi rikora neza mubicuruzwa; gusaba ibyangombwa, nomero zo kwiyandikisha, ibyemezo, impushya; witondere witonze amasezerano yatanzwe, witondere ko ingingo zamasezerano zihariye, kandi ntabwo ari rusange. Ibisobanuro mumasezerano bizagufasha kubara kubikorwa, ntabwo bishingiye kumasezerano adasobanutse. Witondere, kuko aho kuba francise, urashobora kugura page gusa kuri enterineti. Niba utazi neza kugenzura itangwa rya francisor, hamagara abanyamwuga.

Kugirango ubone francise ibereye, reba kurutonde rwacu. Twahisemo ibyifuzo biriho muri 2021. Buri mushyitsi kuri kataloge yacu azahitamo igishushanyo mbonera cyogushaka kwabo, mukarere keza, kandi ukurikije ingengo yimari yabo. Dukorana namasosiyete yizewe akorera mugihugu ndetse no mumahanga. Inzira yawe yo gutsinda itangirana natwe.

Igishushanyo mbonera cyimbere gikora kurwego rwo hejuru rwimikorere iyo bikozwe neza kandi bihoraho. Buri gihe ukore ukurikije amabwiriza nibihinduka byavuzwe mumasezerano yo kuyobora isosiyete gutsinda. Noneho uzashobora kuyobora isoko, uhora ufite inyungu zikomeye zo guhatanira. Buri gihe ujye ukora uko bikwiye kugirango utazagira ibibazo. Ibibazo byose birashobora gukemurwa byoroshye mugihe uhuye neza na francisor, utanga amakuru yose akenewe kugirango ukemure ibibazo byumusaruro. Shyira mubikorwa francise mubushobozi bushoboka kuburyo nyuma ntakibazo kizabaho.

Igishushanyo cya francise kirashobora gukorwa ukoresheje inyandikorugero wakiriye nkuwagabanije wenyine. Uhagarariye ikirango atuma bakugeraho. Tanga igishushanyo cyawe agaciro gakwiye ukora imbere yawe ubuhanga. Kugira ubufasha bwa francise, kuko gusa ufite uburenganzira bwo gukoresha tekinoroji yo mu rwego rwo hejuru, ukore munsi yizina, kandi ukoreshe ubumenyi-burya butandukanye nibindi. Izi nyungu zose ziguha ubushobozi bwo gukemura neza ibibazo byuburyo ubwo aribwo bwose.

Imbere igomba kubahiriza amabwiriza wakiriye. Kubwibyo, igishushanyo mbonera cyaguzwe. Urabona inyungu zingenzi kugirango wizere neza amarushanwa. Kora neza kandi ubishoboye, ukora imirimo yo mu biro. Niba waguze imbere yimbere yimbere, noneho uzishyurwa buri kwezi. Ubwa mbere, ni ubwami, icya kabiri, ni amafaranga yo kwamamaza.

Mubyongeyeho, ubanza, na mbere yuko dutangira gukora, ugomba gutanga umusanzu witwa umusanzu umwe. Ibi bigera kuri 11% byamafaranga ushora mubyiciro byambere. Buri gihe kora uko bikwiye uko ibintu bimeze ubu kandi ntucikwe n'amahirwe yawe. Icyo gihe uzatsinda. Mugihe wujuje igishushanyo mbonera cyimbere, ushobora guhura nibibazo. Nubwo bimeze bityo ariko, birashobora kuneshwa byoroshye. Kugirango ukore ibi, ukeneye kwiga amakuru afatika no gufata ibyemezo byiza byo kuyobora.

Koresha igishushanyo mbonera cy'imbere ubishoboye kandi utagira inenge. Gukemura ibibazo byose biza uko bivutse, noneho urashobora gutanga amahirwe yo gutanga ibikoresho bihari. Mugihe ushyira mubikorwa igishushanyo mbonera cyicyumba, ugomba gukurikiza urutonde rwamabwiriza ateganijwe mumasezerano. Ibi nibyingenzi cyane kuri francisor. N'ubundi kandi, izina rye riri mu kaga.