Igishushanyo mbonera, ubwubatsi, kuvugurura nubwoko bushimishije bwubucuruzi mubyiciro bitandukanye byabantu. Abagabo n'abagore barashobora kwisanga mubishushanyo mbonera. Gucunga ibyo ukunda ninzozi zabantu benshi, ariko ntabwo burigihe hariho uburyo nubumenyi ijana kwijana kugirango ugere kubitsinzi. Gukura ubucuruzi bwawe kuva kera biragoye cyane, ugomba gukora inzira ndende unyuze mubigeragezo no kwibeshya. Mugihe ubucuruzi bugenda butera imbere kandi bugatera imbere, umuntu ashobora guhura nikibazo cyo kugurisha ibicuruzwa na serivisi, ibibazo bijyanye no kuzuza ishoramari, guhagarika umutima hamwe nabakozi, nibindi. Ntabwo buriwese ashobora kwihanganira imihangayiko, gusa ntabwo benshi bagera kumpera bakabona ubucuruzi bwabo kuriyo ibirenge.

Kuki unyura mubigeragezo no kwibeshya mugihe ushobora gukoresha ubumenyi bwiteguye? Igishushanyo mbonera ni ubucuruzi bwingirakamaro hamwe nibyifuzo bifatika hamwe ningamba zateguwe. Guhuza abatanga isoko nabafatanyabikorwa bazaboneka kubwawe; gutunganya neza abakiriya (kuva ikirango kimenyekana kandi abantu ni abizerwa); nta mpamvu yo gukoresha amafaranga mukwamamaza (ibikorwa byose bizabarwa mbere kandi ingaruka zo gutakaza amafaranga ziragabanuka kugeza kuri zeru). Inyungu zo gushushanya francise: inyungu ziziyongera buhoro buhoro; kwishyura mu mezi 2 yambere; amahugurwa arambuye (amabwiriza yiteguye); gutangira vuba mu kazi; amahirwe atagira imipaka yo kubona inyungu; nta bihe byigihe. Nigute utibeshya muguhitamo francise? Dore bimwe mubyifuzo: menya neza izina ryikigo, urebe neza ko ryamamaye kandi rikora neza mubicuruzwa; gusaba ibyangombwa, nomero zo kwiyandikisha, ibyemezo, impushya; witondere witonze amasezerano yatanzwe, witondere ko ingingo zamasezerano zihariye, kandi ntabwo ari rusange. Ibisobanuro mumasezerano bizagufasha kubara kubikorwa, ntabwo bishingiye kumasezerano adasobanutse. Witondere, kuko aho kuba francise, urashobora kugura page gusa kuri enterineti. Niba utazi neza kugenzura itangwa rya francisor, hamagara abanyamwuga.

Kugirango ubone francise ibereye, reba kurutonde rwacu. Twahisemo ibyifuzo biriho muri 2021. Buri mushyitsi kuri kataloge yacu azahitamo igishushanyo mbonera cyogushaka kwabo, mukarere keza, kandi ukurikije ingengo yimari yabo. Dukorana namasosiyete yizewe akorera mugihugu ndetse no mumahanga. Inzira yawe yo gutsinda itangirana natwe.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.

Igishushanyo mbonera cyimbere gikora kurwego rwo hejuru rwimikorere iyo bikozwe neza kandi bihoraho. Buri gihe ukore ukurikije amabwiriza nibihinduka byavuzwe mumasezerano yo kuyobora isosiyete gutsinda. Noneho uzashobora kuyobora isoko, uhora ufite inyungu zikomeye zo guhatanira. Buri gihe ujye ukora uko bikwiye kugirango utazagira ibibazo. Ibibazo byose birashobora gukemurwa byoroshye mugihe uhuye neza na francisor, utanga amakuru yose akenewe kugirango ukemure ibibazo byumusaruro. Shyira mubikorwa francise mubushobozi bushoboka kuburyo nyuma ntakibazo kizabaho.

Igishushanyo cya francise kirashobora gukorwa ukoresheje inyandikorugero wakiriye nkuwagabanije wenyine. Uhagarariye ikirango atuma bakugeraho. Tanga igishushanyo cyawe agaciro gakwiye ukora imbere yawe ubuhanga. Kugira ubufasha bwa francise, kuko gusa ufite uburenganzira bwo gukoresha tekinoroji yo mu rwego rwo hejuru, ukore munsi yizina, kandi ukoreshe ubumenyi-burya butandukanye nibindi. Izi nyungu zose ziguha ubushobozi bwo gukemura neza ibibazo byuburyo ubwo aribwo bwose.

Imbere igomba kubahiriza amabwiriza wakiriye. Kubwibyo, igishushanyo mbonera cyaguzwe. Urabona inyungu zingenzi kugirango wizere neza amarushanwa. Kora neza kandi ubishoboye, ukora imirimo yo mu biro. Niba waguze imbere yimbere yimbere, noneho uzishyurwa buri kwezi. Ubwa mbere, ni ubwami, icya kabiri, ni amafaranga yo kwamamaza.

Mubyongeyeho, ubanza, na mbere yuko dutangira gukora, ugomba gutanga umusanzu witwa umusanzu umwe. Ibi bigera kuri 11% byamafaranga ushora mubyiciro byambere. Buri gihe kora uko bikwiye uko ibintu bimeze ubu kandi ntucikwe n'amahirwe yawe. Icyo gihe uzatsinda. Mugihe wujuje igishushanyo mbonera cyimbere, ushobora guhura nibibazo. Nubwo bimeze bityo ariko, birashobora kuneshwa byoroshye. Kugirango ukore ibi, ukeneye kwiga amakuru afatika no gufata ibyemezo byiza byo kuyobora.

Koresha igishushanyo mbonera cy'imbere ubishoboye kandi utagira inenge. Gukemura ibibazo byose biza uko bivutse, noneho urashobora gutanga amahirwe yo gutanga ibikoresho bihari. Mugihe ushyira mubikorwa igishushanyo mbonera cyicyumba, ugomba gukurikiza urutonde rwamabwiriza ateganijwe mumasezerano. Ibi nibyingenzi cyane kuri francisor. N'ubundi kandi, izina rye riri mu kaga.