Fungura ububiko bwa francise nintangiriro nziza kubucuruzi bwatsinze. Ariko nigute ushobora gufungura ntutakaze? Reka tubimenye. Rero, ufite icyifuzo nigishoro cyambere cyo gutangiza umushinga wawe. Kugirango ugabanye ingaruka kandi ntutakaze amafaranga, uhisemo kugura francise yububiko. Ariko francise ni iki? Nubwoko bwuruhushya cyangwa uburenganzira bwo guhagararira ikirango mumujyi wawe cyangwa mugihugu. Umu francisor agurisha ubwo burenganzira kandi afasha franchisee gutunganya biz, ukurikije gahunda ya biz yatunganijwe mbere, mugihe ikomeza amahame yakazi cyangwa ikoranabuhanga.

Rwiyemezamirimo mushya atangira akazi ayobowe na sosiyete izwi. Irasa nkikintu nkiki, ufungura iduka rya francise kuva kumurongo uzwi, uzamurwa mugihugu cyawe, kandi ukamenyekana nabaguzi. Umu francisor araguha gahunda zakazi zashizweho neza, tekinoroji, hamwe nubucuruzi. Franchises igabanyijemo ibyiciro: itaziguye, isanzwe, ubuntu, hamwe nuwasimbuwe, yiteguye. Urashobora gufungura ububiko butaziguye niba amahitamo yawe ari make. Ubu bwoko bwubufatanye butanga uburenganzira bwo gufungura biro imwe cyangwa ebyiri zihagarariye. Ibisanzwe bifata ibyemezo byuzuye kuri francisor yawe.

Muri iki kibazo, ni ngombwa kubahiriza amahame yose yikigo. Ubuntu bwubusa buteganya amategeko agenga akazi kuva muri francisor, gucunga neza ububiko birakorwa. Hamwe no gusimburwa, bikwiranye nabakora franchisee. Muri iki kibazo, isosiyete ya franchise itegeka uburyo nubuhanga, hanyuma ugahitamo abaguzi wenyine. Ibigo byiteguye, ubu bwoko bwa francising busaba ishoramari rinini, ugura ubucuruzi bwiteguye, hanyuma mubisubize, wishyura imisoro cyangwa inyungu. Ni ubuhe buryo bwiza bwo gufungura francise? Ku mucuruzi udafite uburambe, fungura ubu bwoko bwibikorwa birakwiriye. Erega burya, ntabwo ari ibanga mugihe utazi ikintu cyangwa usobanukiwe, ni igihe gikwiye cyo kwitabaza umujyanama uzi ibibera kandi azi inzira yo kwikuramo.

Niki franciser? Ingamba zubucuruzi namayeri, gahunda ya biz, ibikoresho byamamaza, tekinoroji yo gukora ibicuruzwa, abakiriya nabatanga isoko. Gufungura iduka bisaba amafaranga angahe? Mbere ya byose, amafaranga arakenewe kugirango ugure francise. Igiciro cyacyo kiratandukanye bitewe nubwoko bwubufatanye nurwego rwo kuzamura ibicuruzwa. Ugomba kandi kwishyura buri kwezi amafaranga yimisoro yo gukoresha izina ryisosiyete. Niba wemeye, urashobora gukuraho inyungu wongera umusanzu wambere mubucuruzi. Ubundi buryo bushimishije nukwemeza francisor wawe ubuhanga bwawe nubushobozi bwo kubona inyungu nyinshi muri biz mugihe kizaza, bityo urashobora gukurura ishoramari kandi ntushore imari. Kora neza amasezerano yubufatanye kugirango utazahura nibibazo mugihe kizaza.

Kuki gufungura ububiko? Hariho impamvu nyinshi. Urashobora gucuruza mububiko busanzwe hamwe nukuri kugurisha. Ibicuruzwa bitandukanye bigurishwa kandi bigurwa mu mwaka. Biragaragara ko ukeneye guhitamo icyicaro cyawe no guha abaguzi ibicuruzwa biranga ibyiza kuruta iby'abanywanyi. Gucuruza kumurongo birakenewe cyane cyane ubungubu, biroroshye kubakiriya kandi bigira akamaro cyane mubwigunge. Fungura umushinga wawe kuri enterineti wunguka. Ntukeneye gukodesha ibiro, kwishyura ibikorwa byingirakamaro, guha akazi abakozi benshi, gukoresha amafaranga yo kubungabunga ibiro.

Ukeneye gusa gutegura gutanga, ibitekerezo byabakiriya. Franchising itanga amahirwe nkaya kuva ibicuruzwa byagurishijwe bimaze kumenyekana kubaguzi. Ni ibihe birango bigenda ubu? Ubufaransa mubijyanye no kugaburira, gucuruza, gukora, ibicuruzwa byabana, imyambaro ninkweto, uburezi. Ibice byavuzwe haruguru birakunzwe cyane kandi byihuse kwishyura. Urashobora gufungura ingingo yo kugurisha imyenda cyangwa inkweto udatinya ko idasabye, na none icy'ingenzi ni uguhitamo icyicaro. Mbere yo gutangiza umushinga wibanze, ugomba guhitamo imari shingiro yambere, kandi ukumva icyo ushaka kugeraho amaherezo. Kora gahunda kandi ubikore, soma inkuru zitsinzi za franchisee, suzuma amahirwe yawe yo gutsinda.

Cataloge idasanzwe ifasha kubona amahitamo meza yubufatanye. Yashizweho muburyo ushobora kugendagenda neza mubyifuzo no gusuzuma amahitamo yatanzwe. Twakusanyije ibyifuzo byamasosiyete yo murugo no mumahanga. Urashobora kubona urwego rutandukanye rutangwa. Mugihe kimwe, dushyira gusa francisors yizewe, ntamwanya wabashuka mububiko bwacu. Fungura ububiko bwa francise cyangwa ubucuruzi ukunda nintambwe yo kumenya ubushobozi bwawe, twiteguye kugufasha muribi.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Cataloge yububiko bwa francises iguha amahirwe yo gufungura ubucuruzi bwawe murwego rwo gucuruza. Iki gice cyubucuruzi kirazwi cyane, cyane mubucuruzi buciriritse n'ibiciriritse. Ubucuruzi ntibusaba ishoramari rinini no kugura ibikoresho byibyara umusaruro, kubwibyo bwoko bwibikorwa birangwa no kwinjiza amafaranga byihuse hamwe n’urwego rwo hejuru rwinjiza.

Cataloge yubufaransa bwububiko burimo ibintu byiza cyane: urashobora guhitamo icyerekezo mubucuruzi, fungura francise hanyuma ukore neza kandi utezimbere ubucuruzi bwawe bwite. Ibyamamare cyane ni nko mububiko bwibiryo, ububiko bwimyenda, inkweto, ibicuruzwa byabana, ibikoresho, nibindi byose ibi biraboneka murutonde rwacu. Mubyongeyeho, murutonde rwaba francise, urashobora kubona ibyifuzo byububiko bwa francising kumurongo, akamaro kacyo ntikinyeganyega mugihe cya none. Muri 2020-2021 urwego rwo gucuruza kumurongo rwa interineti rwiyongereye cyane, bituma amaduka yo kumurongo ashimishwa no kwihangira imirimo: ishoramari rito, kwishyura byihuse, inyungu nyinshi bidakenewe kugura ibicuruzwa byigenga, kandi nta bikenewe kubikoresho byihariye.

Kuki uhitamo ububiko bwububiko hanyuma ugakoresha kataloge? Mbere ya byose, muri kataloge, urashobora kubona urutonde rwa francises zose zitangwa nububiko bwiza buturutse kwisi. Icya kabiri, inyungu ku ishoramari ibaho mumwaka wambere wubucuruzi. Birumvikana ko urwego rwamarushanwa murwego rwubucuruzi rugomba no kwitabwaho. Kubwiyi mpamvu, inzira nziza yaba iyo gusuzuma imiyoboro yose ihari ya francise nibitekerezo byabo.

Niki cataloge yacu na francising itanga muri rusange?

• Gutanga ibicuruzwa bizwi;

• Ubushobozi bwo kugurisha ibicuruzwa byiza mububiko bwiza;

• Inyungu mugihe cyo kwishyura, ingano yishoramari, nibiciro byiza;

• Ibigo bitanga francise bitanga politiki yubucuruzi yubatswe neza hamwe niyamamaza ryamamaza - ntukeneye kuzenguruka ubucuruzi bwawe guhera.

Muri kataloge yububiko bwa francise, urashobora kubona byoroshye no kwihitiramo wenyine ibyifuzo bishimishije kandi byunguka bizakuzanira inyungu nziza nibyishimo kumurimo. Urakoze kuri catalog, uzashobora kuvugana na banyiri amaduka ya francise. Ubucuruzi bwawe buri mumaboko yawe, ishingiro ryibikorwa byawe biri murutonde rwaba francise!

Ikigo cya digitale ya francise yemerera gutangira gukora mubucuruzi bwawe bwite, hamwe ningaruka nkeya, gutakaza umwanya, hamwe nubutunzi bwamafaranga. Ubufaransa ni ugutanga uburenganzira bwo gukoresha izina, ikirango, ikoranabuhanga, nubundi bushobozi ikirango runaka gifite. Kugurisha cyangwa kugura francise ituma wagura ibicuruzwa byawe cyangwa serivisi zitangwa kwisi yose utagabanije ubuziranenge cyangwa urwego rwimibanire yabakiriya. Isosiyete ikora ibigo bya digitale, ikora mugutezimbere imbuga, itanga serivisi kubakiriya muburyo bwuzuye bwo kuzamura, kubungabunga no koroshya urubuga. Ibigo bya digitale bishoboye guteza imbere ubucuruzi kumurongo. Kuba umukinnyi munini mugutezimbere ibigo byamamaza ibicuruzwa kuri enterineti.

Abashushanya, abashushanya imiterere, abasesengura, abategura porogaramu, abamamaza, abanditsi, hamwe nabandi bagize itsinda ryibigo bakora cyane mukigo cya digitale. Ni ngombwa kubakiriya benshi ko isosiyete izwi, bityo bahindukirira ibigo byizewe. Kugirango udatakaza umwanya wo kumenyekanisha izina ryawe bwite, kugirango utangire ukore kubucuruzi bwawe bwite, utezimbere neza mugutezimbere ibicuruzwa na serivisi kuri enterineti, noneho ukeneye francise. Hariho francises nyinshi zitandukanye kumasoko, yashyizwe mubyiciro kandi ifite ibiciro bitandukanye. Amafaranga yishyurwa aratandukanye bitewe numubare wa francise ubwayo, kimwe no kuzirikana ishoramari ryose ryaba francisor. Biroroha kuri franchisee kuyiteza imbere, hitabwa kuri gahunda y'ibikorwa yiteguye, ubufasha mu gushaka no guhugura abakozi, gutanga abakiriya, n'ibindi. Usibye, muri catalog ya franchise, urashobora gusesengura ibyifuzo byunguka cyane, reba inyungu ya buri kwezi, intego yo gushingwa nitariki yo kugurisha francise, amashami ya francise, nizina ryose ryibigo bya digitale kwisi yose, mukarere runaka.

Kuki ari byiza kugura no gukora francise? Byose birumvikana bihagije. Ibigo byagaragaye ku isoko birwanya cyane ibibazo, cyane cyane mubidukikije.

Kugirango ubone ibisobanuro byinshi, ugomba kujya kuri catalog ya franchise hanyuma ugasesengura amazina aboneka yatanzwe. Mu buryo nk'ubwo, birashoboka gusoma ibyasuzumwe nabakiriya bacu no kubaza ibibazo abahanga bacu. Twishimiye kukubona murwego rwabakiriya bacu kandi dutegereje umubano utanga umusaruro mugihe kirekire.

Franchising uyumunsi irakenewe mubice byose byibikorwa. Kubera iyo mpamvu, francises i Yaounde, Tbilisi, Astana, Moscou, Istanbul, Washington, no mu yindi mijyi n'ibihugu irakenewe. Kugirango habeho gutera imbere no kwinjiza amafaranga menshi, ibisabwa bigenda byiyongera, hariho francises muntara, zitandukanye mubiciro bitewe nubucuruzi buciriritse, buciriritse, nubucuruzi bunini. Amafranga ya Yaounde yiteguye araboneka murutonde rwaba francises, rushobora kugurwa hifashishijwe inkunga yinzobere zitanga inkunga mubijyanye ninama nubufasha mu by'amategeko, ndetse no gusesengura no guhitamo imanza zikwiye. Tekereza gusa, gutangiza ubucuruzi bushya, amasezerano muri Yaounde, hamwe namarushanwa akura burimunsi, nibibazo kandi birashobora guteza akaga, kubona ibyumweru byubushake hamwe nabakiriya buzuye hamwe namahame yakazi mukarere runaka. Uyu munsi, francises muri Yaounde ifite akamaro kanini mubijyanye nimirire, ubucuruzi, serivisi, ibikoresho, nibindi.

Menya Yaounde yose cyangwa ikindi gihugu icyo aricyo cyose hamwe nibitangwa biboneka mububiko bwa francises. Inzobere zacu zigisha inama kubibazo byose ukoresheje nimero zabigenewe.

Francise yikigo cya interineti izasabwa kuri buri rwiyemezamirimo mushya kwihangira imirimo ye ku izina ryamamaye neza. Ishami rya interineti francise irashobora gukoreshwa murwego runini, hamwe no kugera kurwego mpuzamahanga, mugihe habaye iterambere ryiza ryibitekerezo byubucuruzi byiteguye. Amashanyarazi mu bigo byo kumurongo afatwa nkigurwa ryunguka cyane rishobora gukorerwa hamwe nogushobora gukuraho ingaruka, bitandukanye nubucuruzi butangwa kuva kera. Niba ushobora kumvikana mubufatanye, ugomba rero kujya kumpapuro zo gusinya, hamwe no kubona uruhushya rwo guteza imbere ubucuruzi bwawe munsi yikimenyetso gisanzwe. Hamwe no kubona francise kubisosiyete yawe, abakozi ba mbere bafite uburambe mubakora bazagufasha kworoherwa no kuyobora amahugurwa yihariye hamwe nibice byamahugurwa azagufasha kunguka ubumenyi mukorana nabakiriya. Niba ufite ikibazo, ugomba guhamagara uwagikoze, uzagufasha kubimenya muburyo bukwiye vuba bishoboka.

Ihitamo ryiza cyane ni ugutezimbere francise yikigo cya interineti, hamwe no kubona inyungu wifuza mugihe kizaza.