Ububiko bwo kumurongo francise nimwe mubitekerezo bizwi cyane byateguwe byubucuruzi muriyi minsi. Ububiko bwo kumurongo birashoboka ko arimwe mubice byunguka cyane mubihe byacu. Mu bihe bya karantine, isi yose yahinduye imiterere yakazi ya kure, ntibyabaye bibi gusura ahantu hahurira abantu benshi, bityo aho bagurisha hamwe n’ibigo by’ubucuruzi. Muri iki gihe, abagurisha neza ibicuruzwa byabo kuri interineti batangiye kwinjiza inshuro nyinshi. Ububiko bwa interineti ntibusaba ishoramari rinini ryumucuruzi. Ububiko bwa interineti buroroshye gucunga, urashobora guhitamo igihe cyiza cyakazi.

Mugihe kimwe, ntamuntu uzagutegeka igihe cyakazi nubunini bwibikorwa byawe. Nta mbibi za interineti, bityo akazi karashobora kurenga imipaka yubutaka bwo kwiyandikisha. Birahagije guteza imbere urubuga rukora neza, kugirana amasezerano nabatanga isoko, guha akazi abakozi ba kure no gukurura abaguzi bawe. Muri iki gihe, ntukeneye gukoresha amafaranga mukubungabunga ibiro, nkibikorwa remezo, amazi, cyangwa ikawa, guha abakozi ibikoresho bya interineti nibikoresho byo mu biro, mubisanzwe, umukozi wa kure afite igikoresho cye cyakazi, the Interineti, na gareti, nibindi, kwishyura ubukode, nibindi bintu nkibyo.

Gufungura iduka rya interineti kuva kera ntabwo byoroshye. Ingaruka nyamukuru ziza niba ibicuruzwa bigurishwa bizaba bikenewe. Biroroshye cyane gukoresha francise yiteguye kandi wirinde ingaruka zo kutitabwaho. Iyi ngingo ivuga neza neza, kubyerekeye kugura kumurongo wububiko bwa francise. Ubufaransa ni ubwoko bwuburenganzira bwo kugurisha ibicuruzwa munsi yikimenyetso runaka. Mugihe kimwe, francisor yakira inyungu zifatika kuburenganzira.

Aba francisor bajya muribi kugirango bagure imipaka yikimenyetso cye, nkuko bisanzwe, kwinjira mumasoko mpuzamahanga, gufungura amashami nakazi katoroshye, ariko kugenzura kure kugurisha francise byagurishijwe bizana amafaranga yinjiza nta mbaraga nyinshi. Amafaranga ya francise arashobora kwishyurwa icyarimwe, cyangwa irashobora kugabanywa mubwishyu buri kwezi, amafaranga yimisoro, ubusanzwe ifata kuva 5 kugeza 10% byinjiza byose.

Byose biterwa nibisabwa mumasezerano. Ninde ukwiranye na francise: abantu badafite imari shingiro; abifuza kwagura ubucuruzi bwabo; abacuruzi badashaka gufata ibyago. Kubika kumurongo francise ingingo nziza kandi mbi. Icya mbere, kubyiza: uburambe buteganijwe, bwagaragaye mumyaka, bifasha kwirinda amakosa; ishoramari mu kwamamaza ni rito, ikirango ubwacyo gishinzwe ibi; inkunga yuzuye yo gukora ubucuruzi iratangwa kimwe no guteza imbere gahunda yubucuruzi, gahunda, ibikoresho, amayeri, ningamba, nibindi byinshi; nta mpamvu yo gushakisha abatanga isoko; nta mpamvu yo gutegura igishushanyo cyububiko bwa interineti; Amahugurwa yihuse no guhuza n'imihindagurikire y'isoko.

Ibintu bibi byubucuruzi bwubufaransa: francisor igira uruhare runini mumyitwarire yubucuruzi, abimwemereye, amasezerano yo gutanga amasoko, ubufatanye, kwamamaza arasezerana; amasezerano adahinduka. Icyiciro cyo gufungura iduka kuri enterineti kuri francise: kwiga abashobora gufatanya nuburyo bwo gufatanya nabo. Icyiciro cya kabiri nigisobanuro cyumurima wawe wibikorwa, gutoranya bikwiye francise. Icyiciro cya gatatu ni uguhitamo umufasha. Icyiciro cya kane ni ugusoza amasezerano yo kugura francise. Icyiciro cya gatanu nukwandika ibikorwa byawe mubuyobozi bwimisoro, guha akazi abakozi, gutangiza umushinga.

Nibihe bice bishobora kugurisha kumurongo kumurongo? Ibice by'imodoka, kwisiga, imyenda, inkweto, ibicuruzwa byakozwe, imiti, ibicuruzwa byakozwe, ibikoresho byubaka, imbuto, ibikoresho bya elegitoroniki, nibindi byinshi. Muyandi magambo, urashobora kugurisha ikintu cyose kuri enterineti. Byinshi mubitsindisha francise mumyambarire nibice byimodoka. Ibirango nkibi, nkuko bisanzwe, ntibitera gushidikanya kubijyanye nubwiza bwibicuruzwa byatanzwe.

Ikintu cyingenzi kuri francisee nukumva ubucuruzi bwabo kandi, niba hari ibitagenda neza, kubyitwaramo mugihe. Nigute utagwa kuburiganya bwabashuka. Ntabwo ari ibanga ko francises yo kumurongo ishobora kuba dummy. Abatekamutwe barashobora gutanga dummy kubucuruzi bukora. Kugirango utagwa kuburiganya bwabashuka ugomba guhitamo francise mumikoro yizewe, gukora ubushakashatsi kubyerekeranye nitsinzi ryikimenyetso, amakuru nkaya arahari mubitangazamakuru, saba ibyangombwa bigize francisor, wige witonze ibikubiye muri ubufatanye hanyuma noneho bagasezerana amasezerano. Ni he ushobora kugura francise yo kumurongo? Nubwo byumvikana gute, ariko kuri enterineti.

Cataloge yacu ikubiyemo francises izwi cyane, ibyatanzwe muri 2021. Hano urahasanga francises mubice bitandukanye no kuri bije yose. Kuki kataloge yacu ari nziza? Kuberako dukorana nibirango mpuzamahanga ndetse no murugo, ntabwo dutangaza abashuka kandi dufasha kumenya vuba mugace katoranijwe. Ububiko bwacu buroroshye kuyobora, urashobora rero guhitamo francise ukurikije bije yawe hamwe nakarere ukunda.

Icyumba cyogusukura francise izazana urwego rwo hejuru rwinjiza, mugihe ishyizwe mubikorwa neza. Gushyira mubikorwa bisobanuye imikoranire ntabwo ari ikirango kizwi gusa nkuwagabanije wenyine. Birakwiye kandi kwitegereza ubuziranenge bwibicuruzwa, guhugura abakozi neza, no kubahiriza imyambarire. Hafi ya buri mucuruzi ushaka gushyira mubikorwa ubucuruzi bushingiye kuri gahunda yubucuruzi yamaze gukorwa arashobora gukoresha francise yicyumba cyogusukura. Birumvikana ko uzakenera kuba ufite umubare runaka wamafaranga kugirango ubashe gushora imari. Byongeye kandi, ingingo yimikoreshereze igomba guhita ikubiyemo icyifuzo cyo kwimura abagera kuri 11% bimaze gutangira kunganira francisor.

Aya mafaranga avugwa nk'amafaranga rimwe, kandi arashobora no gukoreshwa mugurisha icyumba cyogusukura francise. Ibi nibikorwa bisanzwe kandi ntakintu kidasanzwe kirimo. Hafi umushinga wose wubucuruzi ujyanye na francise urashobora gutanga ibintu nkibi. Shyira mubikorwa isuku kurwego rukwiye kugirango mugihe uwitwa umuguzi wamayobera agaragaye, ntakibazo. Byongeye kandi, ugomba kuzirikana ko francise yicyumba cyogusukura izakora neza mugihe gusa ishyizwe mubikorwa neza hakurikijwe amasezerano, aho amahame atandukanye azandikwa.

Niba ugurisha francise mubyumba byogusukura, noneho ibipimo biva muri francisor ntibigomba na rimwe kwirengagizwa. Nyuma ya byose, ni kimwe mubintu byagezweho byagezweho nisosiyete mukorana nkumuntu ukwirakwiza wenyine. Isuku yubufaransa igomba gukemurwa hitawe kubisobanuro birambuye no kwinjiza ibirenze ba rwiyemezamirimo basanzwe. Nyuma ya byose, niba ugurisha francise yisuku, uzakenera kugabana amafaranga winjije. Kurugero, mukwezi kwambere, uzakenera kwimura kugeza 9% nkigice cya buri kwezi nyuma yo kubona amafaranga. Hariho ubwoko bubiri bwimisanzu yo gusukura francise.

Ubwa mbere, hariho ubwami bwishyuwe nkubwoko bwubukode. Mubyongeyeho, hari n'amafaranga yo kwamamaza, ingano yayo irashobora kugera kuri 3% yumubare wamafaranga wakiriye nkigicuruzwa cyangwa amafaranga winjiza mugihe ukora ibikorwa. Icyumba cyogusukura francise numushinga wubucuruzi ushobora gutsinda ufite ingaruka zawo. Izi ngaruka zigomba gusuzumwa mbere kugirango twitegure gukorana nazo. Gukorana na francise yisuku ikubiyemo automatike nkimwe mubintu kugirango ugere ku ntsinzi. Gukoresha ikirangantego kizwi ubwacyo kiracyatsinze. Birakenewe gukora ibintu byose neza, kwitegereza imyambarire, guhugura abakozi no kugura ibicuruzwa byiza.

Kwikorera-kumesa kumashanyarazi ni inzira yubucuruzi igezweho. Mugihe cyiterambere ryacyo, ntugomba kugira ingorane, mugihe ari iterambere ryukuri. Ibi bivuze kwitegura neza mbere yo gukora imirimo yashinzwe. Icyambere, mugihe ugurisha francise, ugomba kwibuka ko wafashe inshingano zitandukanye. Byongeye kandi, ntabwo ari francisor nabakiriya gusa, ahubwo no kuri leta. Imyenda yawe yose yo kumesa irashobora kugenzurwa, bivuze ko ushobora gutsinda byoroshye niba burigihe ufite ibintu byose murutonde.

Sheki ntishobora kuva gusa mubuyobozi bwa leta bugenzura. Kwikorera kumyenda yimyenda irashobora kugenzurwa nabahagarariye ibicuruzwa. Françisor irashoboye rwose gukoresha igikoresho kizwi cyitwa kugura amayobera. Wiyoberanyije nkumuguzi, umuntu azagaragara mumyenda yawe wenyine kugirango agenzure inzira yiterambere rya francise. Azakoresha serivisi zawe hanyuma asige ibitekerezo. Byongeye kandi, azasiga ibitekerezo kuri francisor, kandi azaba amaze gufata ibyemezo byubuyobozi kuburyo bwo gukomeza. Kwikorera wenyine byunguka, kubera ko serivisi zo kumesa zidahenze.

Kubwibyo, mugihe uguze iyi francise, shingira kubantu bakwiriye. Aba ni abantu badashaka gukoresha amafaranga kugirango bakoreshwe n'abakozi. Bashaka kuzigama amafaranga kandi bazakora byose bonyine.

Hamwe no kwikorera wenyine, abakiriya bawe barashobora gukenera ubufasha. Kubwibyo, imyenda yawe yubufaransa igomba kuba ifite byibura inzobere imwe cyangwa ebyiri. Abayobozi bazatanga inama kubikoresho bagomba gutozwa neza no gufata neza abakiriya. Birumvikana ko imyenda yawe yo kwihererana yimyenda igomba gutegurwa neza. Ibi bigomba kuba igishushanyo mbonera cyo gukurikiza. Mubyongeyeho, nkigice cyo kumesa imyenda, abakozi bagomba kuba bambaye imyenda yuzuye.

Itangwa nawe na francisor. We ubwe atezimbere umushinga wubucuruzi, kandi yiteguye no gusangira nawe amakuru agezweho murwego rwa francise yo kumesa wenyine. Ntugomba kwemerera amakosa ayo ari yo yose muri gahunda y'ibikoresho. Ibintu byose bigomba gukorwa nubwenge no gukoresha uburambe uzahabwa nuhagarariye isosiyete izwi. Shakisha uburyo bwiza bwo kumesa francise ujya kurubuga rwerekanwe. Nyuma ya byose, hariho umubare munini wa catalogi ya franchise kuri enterineti. Hano urashobora guhitamo uburyo bwiza bwo kwikorera-kumesa.

Turabagezaho ibitekerezo byanyu kataloge ya enterineti ya 2021. Muri kataloge, murashobora kubona ibitekerezo byubucuruzi bishimishije murwego urwo arirwo rwose. Cataloge ya francises ya enterineti yashizemo ibitekerezo byose bishya kandi bizwi cyane mubyerekezo bitandukanye. Abantu benshi barimo gushakisha ibirango mpuzamahanga cyangwa imishinga yo mukarere igenda neza. Nyuma ya byose, nibyiza kwifashisha intsinzi yubucuruzi bwagaragaye kandi ntutakaze umwanya namafaranga kumishinga ishobora guteza akaga. Ntibikenewe ko dushakisha, urutonde rwuzuye ruraboneka murutonde rwacu, francises irashobora gutoranywa no kugereranwa nibindi bitangwa mubirango mpuzamahanga ndetse no murugo.

Cataloge yateguwe neza cyane, uzasangamo ibyiciro, ibice, kugendana byoroshye bishoboka ukurikije ibyifuzo byamasosiyete. Kugenda neza, igishushanyo cyiza kiguherekeza mugushakisha kwose hamwe nigihe cyakoreshejwe kurubuga. Cataloge irangwa no gutondekanya ukurikije umubare w'ishoramari, ibi byorohereza cyane guhitamo no gusesengura. Kurubuga rwa interineti, hamwe nimbuga nke zagenzuwe zishobora gutanga, kurugero, francises yububiko bwa interineti, ariko kuri parcelle, irashobora guhinduka nkurupapuro rusanzwe kandi ntakindi. Nkigisubizo, utakaza umutungo wibintu nigihe cyagaciro, hanyuma mubisubiremo wakire ibyiringiro kandi bituzuye. Hano haribintu byinshi kuri enterineti, ariko ni ngombwa kwishakira igitekerezo cyawe cyubucuruzi mugihe ugabanya ingaruka zishobora kubaho. Cataloge yacu itangwa gusa nibirango byizewe biva mubyukuri.

Urubuga rwacu rurimo urutonde rworoshye rwa francises kububiko bwa interineti muri 2021. Amaduka yo kumurongo birashoboka ko ishoramari ryatsinze kandi ryunguka. Ariko kugirango ugire icyo ugeraho, ugomba gushaka icyicaro cyawe kandi ukazirikana amakosa yabashobora guhangana. Amakuru yiteguye hamwe nisesengura birashobora gukora amayeri. Ibikoresho byacu byo gusubiramo birashobora kuba igikoresho cyoroshye kuri wewe. Ni iki uzasanga muri kataloge yacu? Franchises yibirango mpuzamahanga bizwi nibindi byinshi.

Amaduka yoroheje yo kugendana arahari kuri wewe, ibyifuzo byaciwe numubare ushobora gushora. Hano haribintu byinshi kuri enterineti, ariko ntabwo francises zose zishobora kwizerwa. Rimwe na rimwe, inyuma yizina ryaba francisor bazwi, hashobora kubaho abatekamutwe batagurisha ubucuruzi bwakazi, ahubwo ni dummy. Ibintu byose birakinishwa kuburyo ubona urubuga rusanzwe mubusa. Umurongo wo hasi urababaje - urimo guta amafaranga yawe nigihe cyingirakamaro. Nigute ushobora kwirinda ibi? Ntukizere interineti ihendutse kumurongo hamwe nububiko bwa interineti butemewe. Muri kataloge yububiko bwa interineti francises yerekana ibisubizo byubucuruzi gusa.

Uzashobora kubona igisubizo cyakazi mukarere gasabwa, uzana inyungu ihamye kuri ba nyirayo. Tuzagufasha kumenya icyerekezo mubucuruzi bwawe bwite bwa francises, nta ngaruka nimpungenge zidakenewe. Urutonde nkururubuga rwose ni ingirakamaro kandi rufasha mububiko bwa digitale gusa ariko no mubundi bwoko bwububiko. Porogaramu ya USU mubyukuri ningirakamaro rwose, ikwiranye mubyukuri ibikorwa byose biz, birimo, harimo nibikorwa byavuzwe haruguru.

Gukuraho francise ni amahirwe yo gushyira mubikorwa ibikorwa byumusaruro ukoresheje ibikoresho bigezweho kuko murwego rwa sisitemu ya francising ufite amahirwe menshi kurenza ayo mashyirahamwe akorera muburyo bwigenga rwose. Ba rwiyemezamirimo hafi ya bose barashobora gukoresha francise, ariko akeneye umubare wamafaranga runaka. Kora francise yawe neza kandi neza, hanyuma gukuraho bizana urwego rwo hejuru rwinjiza. Urashobora guhangana byoroshye numurimo uwo ariwo wose wimiterere iriho niba wegereye neza. Ntucikwe no kuguha amahirwe, gerageza kubikoresha bishoboka. Tanga gukuraho urugero rukwiye rwo kwitabwaho niba ukora ubwoko bwa franchise.

Ni ngombwa cyane kugera kubisubizo byujuje ubuziranenge, ibikorwa byubucuruzi bigomba kugenzurwa byuzuye, ukeneye francise. Mugihe cyo gushyira mubikorwa, ukeneye ibikoresho bigezweho, urugero, software. Koresha software muburyo bunoze kugirango sosiyete yawe ikore byoroshye ibikorwa byumusaruro. Hamwe na francise, ufite amahirwe menshi yo gutsinda kurusha umunywanyi wenyine. Cyane cyane niba uhisemo francise nziza nziza kuri wewe. Ntucikwe naya mahirwe wabonye. Gerageza kubyungukiramo byinshi, hanyuma ikigo cyawe gihinduke ikigo cyubucuruzi cyatsinze isoko.

Nkigice cyo gukuraho francise, ugomba gukorana nubutunzi. Niba utabuze amahirwe yawe, ubwo rwose uzatsinda kandi amahirwe azabana nawe. Ugera kubisubizo byiza mugihe ukoresheje umubare muto wumutungo bwite. Aya ni amahirwe yawe yo gutsinda mumarushanwa. Hamwe na francise isobanutse, ufite amahirwe menshi yo kurangiza imirimo yawe vuba kandi neza kuruta niba wakoraga wenyine wenyine. Biragoye gukora umushinga wenyine. Birasaba uburambe bwinshi.

Niba uguze francise ufite, noneho ibintu byose bigenda neza cyane kuruta uko wabitekereza. Ntucikwe naya mahirwe, hanyuma ikigo cyawe kiyobora neza kandi kirenze abanzi nyamukuru. Gukuraho francise ni umushinga wibandaho cyane mugushira mubikorwa ibikorwa byubucuruzi bijyanye. Buri kimwe muri byo kigomba kugenzurwa byuzuye nubuyobozi bwawe. Shaka abayobozi beza kuyobora sosiyete ubuhanga kandi ubuhanga. Mugihe ukora francise yo gukuraho, wakiriye, ubanza, ikirango cyubwoko buzwi, ikirangantego cyamamajwe kandi cyateguwe neza, kigezweho gikorana nibikoresho byabakiriya, urutonde rwibikoresho byose bikenewe, nibindi. Kubwibyo, wihaye inyungu zingirakamaro rwose, zifasha cyane mumarushanwa.

Niba ariko uhisemo gukora udafite francise kandi ugakora wigenga, birashoboka cyane, gukuraho ntibikora, kandi uhomba amafaranga washoye. Ariko niba ukora neza kuri francise, ntuzabura rwose kuba mwiza, kandi uzabona inyungu nziza uhereye kubikorwa byuzuye.