Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Isosiyete ikora ubujyanama nicyerekezo gishya kandi gitanga icyizere mubucuruzi bwa francise, iragenda yiyongera cyane kandi byongera uruziga rwabafatanyabikorwa bayo. Kugisha inama ibigo bifasha abahagarariye ubucuruzi gutegura ingamba, amayeri namasomo yo kwamamaza, gucunga ibyago, na politiki yo kugenzura imbere mubigo nimiryango. Ubufaransa. Isosiyete ikora ubujyanama - igira uruhare mu iterambere ry’abakozi na politiki y’ibaruramari kandi itanga amahirwe ku bacuruzi kumenya vuba igihe ibibazo bitoroshye, bitari bisanzwe bivuka iyo bategura ibikorwa by’umusaruro. Impuguke zigenga zahawe akazi, hamwe n '' isuku isukuye ', zirashobora kwihuta' hamwe no kumva, kumva, gutondekanya 'gusuzuma ibyiza n'ibibi byose byerekana imbonerahamwe yerekana ubucuruzi hamwe n'ubwiza bwa leta n'iterambere ry'umuzenguruko. Igikorwa cyubufatanye bwa ba rwiyemezamirimo, hamwe na francise yamasosiyete ngishwanama, igufasha gukora ubucuruzi bwagutse mubice byinshi byinganda, imari, ibikorwa byamategeko.

Serivisi zubujyanama zitangwa kubantu bose bahagarariye imishinga mito, iciriritse, nini nini. Umwanya wakazi hamwe na societe yubujyanama francise ntigira umupaka. Gutanga inama kurwego rwubuyobozi bwibigo, mukugera ku ntego zashyizwe ahagaragara n’ingamba n’amayeri, ku bibazo byinshi bijyanye n’imari, ubucuruzi, amategeko, ikoranabuhanga, tekiniki, imirimo izahora yuzuye. Uruganda nishyirahamwe byose bikeneye isuzuma ryinzobere ryigenga kubikorwa byabo. Ubufaransa bwo gutanga serivisi zubujyanama nubushakashatsi bwigenga, bufite intego, bufite imyanzuro nibyifuzo kubisubizo byubuyobozi nubukungu mukarere runaka kandi hitabwa kubibazo byabakiriya. Kwishora mubikorwa byo kugisha inama no gutanga inama kubijyanye na francise yaguzwe ni amahirwe meza yo kubona amafaranga meza no kwishura vuba francise yaguzwe.

Amashanyarazi ya serivisi zubujyanama azabona igipimo cyayo mugihe gito gishoboka, akoresheje uburyo bugezweho bwo guteza imbere ubucuruzi. Kugira ngo ubufatanye bugende neza kandi butanga umusaruro, ugomba, ku buryo buhoraho, guhuza n'imihindagurikire, kandi nanone ntutandukane n’imiterere yateye imbere yo kuyobora serivisi z’ubujyanama, kubera ko buri mwanya ari ngombwa. Uzashobora kugura francise hamwe na serivise zubujyanama ku giciro cyagenwe cyumukoresha wagize uruhare runini mugutezimbere ikirango kizwi. Urashobora kumenya amakuru menshi yerekeye uwagukunze ukunda kurubuga rwa elegitoroniki, arimo amakuru yingenzi. Kugura francise bizashyira akazi kawe kurwego rukwiye, byuzuye byuzuye imiterere-yinyandiko nziza yuburyo bwiza. Gutangiza umushinga wenyine birashobora kurangira kunanirwa, muriki gihe bigabanutse rwose kugirango bikureho ingaruka kuva francises ya serivisi zubujyanama zitekerezwa muburyo burambuye kandi bunoze.

Guhitamo francise, inzira zo kugisha inama zifite urwego rutandukanye, muburyo ugomba guhitamo amahitamo aricyo gikorwa cyunguka cyane.