Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ikigo gishinzwe kwamamaza francise giha isosiyete yawe urwego rwo hejuru rwunguka mugushyira mubikorwa ibyo bikorwa. Kora franchise byuzuye, kuko wishyura amafaranga menshi kubikorwa byayo. Ku cyiciro cyambere, ibi biva kuri 9 kugeza 11%. Umusanzu nkuyu witwa kugabanywa rimwe. Koresha francise neza nkuko bishoboka hanyuma ishyirahamwe ryanyu ryamamaza rizayobora urwego rwo kwamamaza ku ntera nini. Nta n'umwe mu bahiganwa ushobora no kukwegera ukurikije urwego rwo gukora neza imirimo yo mu biro ikorwa.

Tanga ikigo cyawe cyo kwamamaza franchise muburyo bukwiye bwo kwitabwaho. Icyambere, ugomba guhuza isura yikibanza cyawe. Koresha kodegisi yibi. Mubyongeyeho, ufite imyambarire y'abakozi ufite. Koresha kugirango abakozi bawe bagaragare 100%. Niba ukoresha ikigo cyamamaza kandi ukagikora nka francise, ubwo bwoko bwibikorwa byo kwamamaza bigomba kubyara inyungu zikomeye. Nyuma ya byose, ntugomba kwishyura gusa inshingano zawe zisanzwe.

Umu francisor nawe yiteze koherezwa buri kwezi muri wewe. Aya ni amafaranga yubwami no kwamamaza bikorwa na francisor murwego rwisi. Rero, amanota yo hejuru yamamaye aragumaho.

Mugihe cyo gukora ikigo cyamamaza marketing franchise, ingorane zitandukanye zirashobora guhura nazo. Kugira ngo ubitsinde byoroshye kandi byiza, ukeneye kwitegura neza. Ubwanyuma, niba ufite gahunda yubucuruzi yiteguye ufite, ugomba kuyikoresha kugirango ejo hazaza utazagira ingorane za gahunda ifatika. Urashobora buri gihe kugenzura hamwe nibipimo wateguye kandi ukumva niba ukora neza ibikorwa byawe. Niba atari byo, noneho ibikorwa birashobora kugerwaho. Buri gihe ukore muburyo bwo kutangiza izina ryikirango.

Akenshi nibyiza guhura nigihombo cyamafaranga kuruta gukandagira izina ryawe mumwanda. Ikigo cyamamaza ibicuruzwa francise iguha uburyo buhoraho bwamafaranga yerekeza kumubitsi. Birashobora gukoreshwa mubikorwa bitandukanye, harimo no kwishyura inshingano. Ntabwo rwose francisor yitezeho neza umubare wamafaranga azagabanywa mumasezerano.