Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amahugurwa ya franchise azakora neza ibikorwa byumusaruro niba ibikorwa byose bisabwa bikozwe neza murwego rwo kwitegura. Ubufaransa, kimwe nubundi bwoko bwibikorwa, bugomba gutangizwa neza kumasoko no kwemeza neza kubisabwa. Na none, ugomba gukora isesengura ryibanze ukoresheje urwego rwose rwibikoresho bitandukanye. Ubwa mbere, mugihe ushyira mubikorwa francise kumahugurwa, birakenewe rwose gukora isesengura rya swot, kimwe no gusesengura ibikorwa byapiganwa. Ubu ni ubwoko bubiri bwingenzi bwo gusesengura butuma hamenyekana ibizagerwaho mugushyira mubikorwa umushinga wubucuruzi. Ubufaransa bwamahugurwa burashobora gukoreshwa na rwiyemezamirimo watsinze hafi yibanda mumaboko ye umubare munini wamafaranga yo gushora.

Amahugurwa ya francise arashobora kubonwa nkumushinga wubucuruzi, kimwe nishoramari ryumutungo wimari utangira kwishyura vuba. Ariko, birakwiye kwibuka ko ugomba no kwishyura francise. Wowe ukodesha francise hanyuma ukaba umuguzi wihariye wikirango kizwi cyane kugirango ugurishe ibicuruzwa cyangwa utange serivisi ukurikije amabwiriza meza. Niba ufite uruhare mu mahugurwa, noneho francise igomba guhitamo ukurikije ibiranga akarere. Niba ubwoko runaka bwibicuruzwa cyangwa serivisi bidakunzwe mugace runaka, noneho, ahari, francise kumahugurwa ntabwo izaba ikenewe neza. Menya hakiri kare ibishoboka byo guteza imbere umushinga wubucuruzi kugirango utazinjira mubihe bikomeye nyuma.

Mu buryo nk'ubwo, nyir'amahugurwa franchise akeneye gusobanura icyemezo cyawe cyo kwinjira ku isoko munsi yikimenyetso kizwi.

Amahugurwa ya franchise azaba nyuma yo kubaka gahunda yubucuruzi no gutondekanya ibiciro byose bigomba gutangwa. Mubyongeyeho, uzakenera gushyira murutonde rwibiciro amafaranga yose uzishyura mumahugurwa ya francise. Iyimurwa hafi ako kanya kuri konti ya francisor kandi ni ngombwa cyane kuzirikana ibi mugihe ukora imirimo yo mu biro. Gukorana namahugurwa franchise bizagufasha gupfukirana ubwoko butandukanye bwibiciro niba ubikora neza. Birashoboka gutegura amahugurwa kuburyo ikora kurwego rukwiye rwubuziranenge. Kugirango ukore ibi, ni ngombwa kugura francise - ikirangantego kizwi.

Niba ukora mu izina ryikirango kizwi cyane, amahirwe yawe yo gutsinda ni menshi cyane. Amahugurwa ya franchise azagufasha gukorana neza nabakiriya bawe kandi uyobore urutonde rwamategeko n'amabwiriza ushobora kubona kuri francisor.