Itangazamakuru ryitangazamakuru ni umushinga wubucuruzi wihariye, bisaba ibintu byinshi ugomba kuzirikana. Icyambere, uzaba ushyira mubikorwa ubucuruzi bwawe mugihe kimwe na francisor. Azagucunga, kimwe no gutanga amakuru yose akenewe kugirango uhangane byoroshye n'ibikorwa byo mu biro. Byongeye kandi, iyo ukorana na francise, ufata inshingano zose zinyuranye zijyanye nubukode kuri francisor, mugihe izindi zifite imiterere itandukanye gato. Kurugero, mugihe ugurisha itangazamakuru ryitangazamakuru, wemera gukorana nimbuga zimwe cyangwa gufata izindi nshingano. Niba ukorana na software ya francise, noneho birashobora kuba inshingano yo kugura ibarura kubashoramari basobanuwe neza, cyangwa na francisor muburyo butaziguye.

Amagambo aratandukanye, kandi ugomba kuyubahiriza rwose kugirango utinjira mubihe bitoroshye mugihe uburenganzira bwawe bwo kuba umuguzi wihariye bwambuwe kubera kurenga ku nshingano zafashwe.

Gukorana na francise yibitangazamakuru ni ubwoko bwubucuruzi bushobora gushyirwa mubikorwa gusa muburyo bubishoboye kandi bufite inshingano. Uburyo bufite inshingano bwumvikana nkigihe cyo gukusanya igihe cyumutungo wamafaranga wiyemeje gushyira mubikorwa. Korana na francise yibitangazamakuru bitagira inenge kandi ubishoboye, wishyura amafaranga yimisoro mugihe cyagenwe. Royalty ni ubwishyu bumeze nkubukode. Umubare wacyo uri hagati ya 2 na 6% yinjiza buri kwezi. Irashobora kandi kubarwa nkijanisha ryibicuruzwa kandi ibi bigomba gusobanurwa mugihe cyo gukora amasezerano.

Usibye ubukode mugihe ugurisha itangazamakuru ryitangazamakuru, urashobora kandi kohereza amafaranga yo kwamamaza kuri francisor kubirori byo kwamamaza kwisi. Aba francisor ubwabo bazongera urwego rwo kumenyekanisha ibicuruzwa mugihugu cyawe ndetse no kwisi yose. Birahagije kuri we kwakira gusa amafaranga yawe, kandi we ubwe azakora ibikorwa bisigaye muburyo bwiza bushoboka.

Hariho kandi intererano imwe, isobanurwa muburyo bw'ururimi rw'Abadage nkigice kinini. Nicyo gice cyimbitse kigereranya intangiriro yimikoranire nibitangazamakuru franchise. Urayishyura mubihumbi 9 kugeza 11% byamafaranga yishoramari gahunda yubucuruzi itanga. Twakagombye kuzirikana ko itangazamakuru ryitangazamakuru rigomba kwishyura kuko udashora amafaranga make mubikorwa byayo. Hamwe nogushyira mubikorwa gahunda yubucuruzi, ugomba no guha francisor amafaranga runaka muburyo budasubizwa. 10% by'amafaranga y'ishoramari ntabwo ari make cyane, kubwibyo, hagomba kubaho kumva inyuma yo gushyira mubikorwa igikorwa nkiki.

Kora neza kandi neza hanyuma, francisor, kimwe nubuyobozi bwa leta, ntakibazo bazakurega. Nubwo hari ingingo zitavugwaho rumwe, bizashoboka kwemeza ikibazo cyawe.

Birakenewe gukora isesengura ryibanze ryabanywanyi niba uhisemo gukora kuri francise media. Ibi bizagufasha kumenya ubushobozi bwawe bwo guhangana nabanywanyi murugamba rwamasoko. Urashobora kandi gukoresha isesengura rya swot, ntakindi kirenze igikoresho cyiza-cyiza kigufasha kumva imbaraga n'amahirwe ushobora kwiringira mugihe ushyira mubikorwa umushinga runaka. Mubyongeyeho, isesengura rya swot rizerekana intege nke za francise yawe yibitangazamakuru, kandi urashobora kubihagarika, cyangwa kubikoresha kugirango ubone inyungu zo guhatanira. Nyuma ya byose, n'intege nke zirashobora guhinduka kubwinyungu zawe, cyangwa urashobora kumva uburyo bwo gukorana nabo no gukora imirimo yose yo mu biro hamwe nurwego ntarengwa rwo gukora neza.

Gukorana na francise yibitangazamakuru bikubiyemo gukenera guhuza abantu benshi. Ubu ni ubwoko bwumushinga utameze nkimikoranire nububiko cyangwa ibicuruzwa byihuta. Kubwibyo, francise irashobora gutandukana cyane mubikorwa byayo. Ariko, ugomba kuganira kubibazo byose hamwe na francisor hakiri kare kugirango utagira ingingo zivuguruzanya. Mu buryo nk'ubwo, ushyira mubikorwa itangazamakuru ryitangazamakuru, uzagirana amasezerano. Bizagenga neza inshingano zose ninshingano zamashyaka.

Kugirango utinjira mu bihe bitoroshye, ugomba kumva neza icyo ushaka kugeraho ushyira mubikorwa itangazamakuru. Gahunda yubucuruzi yubatswe neza nimwe mubisabwa kugirango umuntu agere ku musaruro ushimishije mu rugamba rwo guharanira ibyo abakiriya bakeneye. Shyira mubikorwa itangazamakuru rya francise ubuhanga hamwe nibyangombwa byose bikenewe. Ubu ni bwo buryo bwonyine ushobora gusobanukirwa n'ibigomba gukorwa kugira ngo ugere ku ntsinzi ubu no mu gihe kizaza. Ingamba zubatswe neza nimwe gusa mubisabwa kugirango umuntu atsinde; ugomba kandi gukurikiza byimazeyo ibyifuzo byatanzwe na francisor. Kurugero, mugihe ugurisha itangazamakuru ryitangazamakuru, urashobora gusabwa gukurikiza imyambarire ikaze kubakozi bawe. Bizaba ngombwa kubahiriza ibisabwa byose biboneka.

Mubyongeyeho, niba ukorana na media franchise, igishushanyo mbonera nacyo kizakenera gukorwa ukurikije code wakiriye uhagarariye ikirango. Ntakintu kigoye muribi kandi ukeneye gukurikiza byimazeyo amahame no gukurikiza amabwiriza. Noneho hazabaho ibirego bikurega, uzakomeza kuguma ukwirakwiza wenyine mugihugu cyawe.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.

Amashanyarazi mu Bubiligi azakora neza kandi byihuse hamwe nibice birambuye byamahugurwa atandukanye hamwe nuburyo bwo guhugura bizafasha gushyiraho amahugurwa akenewe kuri ba rwiyemezamirimo batangiye. Kuri francise, mugihugu nku Bubiligi, ugomba gukoresha 'levers' idasanzwe mugutezimbere ibikorwa byo kwihangira imirimo, bizakorwa ku rugero runini. Mu Bubiligi, uhereye kuruhande rwabakora, urashobora kumenyekanisha francise yose izakenera guteza imbere igice cyumusaruro ukurikije urutonde rwibyiciro. Twabibutsa ko Ububiligi buzwi cyane mu ikoranabuhanga rigezweho rya francises, bityo bikazamura urwego rw’ubukungu n’umusaruro w’igihugu. Kugirango habeho urwego rukenewe rwo kugurisha, bizashoboka gukoresha amasomo yihariye mugucuruza no kwamamaza bitangwa nababikora, bitanga ubumenyi nicyizere cyo kuzamura neza francise. Kugirango uzamure urwego rwubucuruzi bwawe muburyo bwagutse, bizaba ngombwa gukoresha en francises nyinshi mububiligi, zishobora gufasha mukubona umusingi ukenewe.