Ububiko bwo kumurongo francise nimwe mubitekerezo bizwi cyane byateguwe byubucuruzi muriyi minsi. Ububiko bwo kumurongo birashoboka ko arimwe mubice byunguka cyane mubihe byacu. Mu bihe bya karantine, isi yose yahinduye imiterere yakazi ya kure, ntibyabaye bibi gusura ahantu hahurira abantu benshi, bityo aho bagurisha hamwe n’ibigo by’ubucuruzi. Muri iki gihe, abagurisha neza ibicuruzwa byabo kuri interineti batangiye kwinjiza inshuro nyinshi. Ububiko bwa interineti ntibusaba ishoramari rinini ryumucuruzi. Ububiko bwa interineti buroroshye gucunga, urashobora guhitamo igihe cyiza cyakazi.

Mugihe kimwe, ntamuntu uzagutegeka igihe cyakazi nubunini bwibikorwa byawe. Nta mbibi za interineti, bityo akazi karashobora kurenga imipaka yubutaka bwo kwiyandikisha. Birahagije guteza imbere urubuga rukora neza, kugirana amasezerano nabatanga isoko, guha akazi abakozi ba kure no gukurura abaguzi bawe. Muri iki gihe, ntukeneye gukoresha amafaranga mukubungabunga ibiro, nkibikorwa remezo, amazi, cyangwa ikawa, guha abakozi ibikoresho bya interineti nibikoresho byo mu biro, mubisanzwe, umukozi wa kure afite igikoresho cye cyakazi, the Interineti, na gareti, nibindi, kwishyura ubukode, nibindi bintu nkibyo.

Gufungura iduka rya interineti kuva kera ntabwo byoroshye. Ingaruka nyamukuru ziza niba ibicuruzwa bigurishwa bizaba bikenewe. Biroroshye cyane gukoresha francise yiteguye kandi wirinde ingaruka zo kutitabwaho. Iyi ngingo ivuga neza neza, kubyerekeye kugura kumurongo wububiko bwa francise. Ubufaransa ni ubwoko bwuburenganzira bwo kugurisha ibicuruzwa munsi yikimenyetso runaka. Mugihe kimwe, francisor yakira inyungu zifatika kuburenganzira.

Aba francisor bajya muribi kugirango bagure imipaka yikimenyetso cye, nkuko bisanzwe, kwinjira mumasoko mpuzamahanga, gufungura amashami nakazi katoroshye, ariko kugenzura kure kugurisha francise byagurishijwe bizana amafaranga yinjiza nta mbaraga nyinshi. Amafaranga ya francise arashobora kwishyurwa icyarimwe, cyangwa irashobora kugabanywa mubwishyu buri kwezi, amafaranga yimisoro, ubusanzwe ifata kuva 5 kugeza 10% byinjiza byose.

Byose biterwa nibisabwa mumasezerano. Ninde ukwiranye na francise: abantu badafite imari shingiro; abifuza kwagura ubucuruzi bwabo; abacuruzi badashaka gufata ibyago. Kubika kumurongo francise ingingo nziza kandi mbi. Icya mbere, kubyiza: uburambe buteganijwe, bwagaragaye mumyaka, bifasha kwirinda amakosa; ishoramari mu kwamamaza ni rito, ikirango ubwacyo gishinzwe ibi; inkunga yuzuye yo gukora ubucuruzi iratangwa kimwe no guteza imbere gahunda yubucuruzi, gahunda, ibikoresho, amayeri, ningamba, nibindi byinshi; nta mpamvu yo gushakisha abatanga isoko; nta mpamvu yo gutegura igishushanyo cyububiko bwa interineti; Amahugurwa yihuse no guhuza n'imihindagurikire y'isoko.

Ibintu bibi byubucuruzi bwubufaransa: francisor igira uruhare runini mumyitwarire yubucuruzi, abimwemereye, amasezerano yo gutanga amasoko, ubufatanye, kwamamaza arasezerana; amasezerano adahinduka. Icyiciro cyo gufungura iduka kuri enterineti kuri francise: kwiga abashobora gufatanya nuburyo bwo gufatanya nabo. Icyiciro cya kabiri nigisobanuro cyumurima wawe wibikorwa, gutoranya bikwiye francise. Icyiciro cya gatatu ni uguhitamo umufasha. Icyiciro cya kane ni ugusoza amasezerano yo kugura francise. Icyiciro cya gatanu nukwandika ibikorwa byawe mubuyobozi bwimisoro, guha akazi abakozi, gutangiza umushinga.

Nibihe bice bishobora kugurisha kumurongo kumurongo? Ibice by'imodoka, kwisiga, imyenda, inkweto, ibicuruzwa byakozwe, imiti, ibicuruzwa byakozwe, ibikoresho byubaka, imbuto, ibikoresho bya elegitoroniki, nibindi byinshi. Muyandi magambo, urashobora kugurisha ikintu cyose kuri enterineti. Byinshi mubitsindisha francise mumyambarire nibice byimodoka. Ibirango nkibi, nkuko bisanzwe, ntibitera gushidikanya kubijyanye nubwiza bwibicuruzwa byatanzwe.

Ikintu cyingenzi kuri francisee nukumva ubucuruzi bwabo kandi, niba hari ibitagenda neza, kubyitwaramo mugihe. Nigute utagwa kuburiganya bwabashuka. Ntabwo ari ibanga ko francises yo kumurongo ishobora kuba dummy. Abatekamutwe barashobora gutanga dummy kubucuruzi bukora. Kugirango utagwa kuburiganya bwabashuka ugomba guhitamo francise mumikoro yizewe, gukora ubushakashatsi kubyerekeranye nitsinzi ryikimenyetso, amakuru nkaya arahari mubitangazamakuru, saba ibyangombwa bigize francisor, wige witonze ibikubiye muri ubufatanye hanyuma noneho bagasezerana amasezerano. Ni he ushobora kugura francise yo kumurongo? Nubwo byumvikana gute, ariko kuri enterineti.

Cataloge yacu ikubiyemo francises izwi cyane, ibyatanzwe muri 2021. Hano urahasanga francises mubice bitandukanye no kuri bije yose. Kuki kataloge yacu ari nziza? Kuberako dukorana nibirango mpuzamahanga ndetse no murugo, ntabwo dutangaza abashuka kandi dufasha kumenya vuba mugace katoranijwe. Ububiko bwacu buroroshye kuyobora, urashobora rero guhitamo francise ukurikije bije yawe hamwe nakarere ukunda.

Itangazamakuru ryitangazamakuru ni umushinga wubucuruzi wihariye, bisaba ibintu byinshi ugomba kuzirikana. Icyambere, uzaba ushyira mubikorwa ubucuruzi bwawe mugihe kimwe na francisor. Azagucunga, kimwe no gutanga amakuru yose akenewe kugirango uhangane byoroshye n'ibikorwa byo mu biro. Byongeye kandi, iyo ukorana na francise, ufata inshingano zose zinyuranye zijyanye nubukode kuri francisor, mugihe izindi zifite imiterere itandukanye gato. Kurugero, mugihe ugurisha itangazamakuru ryitangazamakuru, wemera gukorana nimbuga zimwe cyangwa gufata izindi nshingano. Niba ukorana na software ya francise, noneho birashobora kuba inshingano yo kugura ibarura kubashoramari basobanuwe neza, cyangwa na francisor muburyo butaziguye.

Amagambo aratandukanye, kandi ugomba kuyubahiriza rwose kugirango utinjira mubihe bitoroshye mugihe uburenganzira bwawe bwo kuba umuguzi wihariye bwambuwe kubera kurenga ku nshingano zafashwe.

Gukorana na francise yibitangazamakuru ni ubwoko bwubucuruzi bushobora gushyirwa mubikorwa gusa muburyo bubishoboye kandi bufite inshingano. Uburyo bufite inshingano bwumvikana nkigihe cyo gukusanya igihe cyumutungo wamafaranga wiyemeje gushyira mubikorwa. Korana na francise yibitangazamakuru bitagira inenge kandi ubishoboye, wishyura amafaranga yimisoro mugihe cyagenwe. Royalty ni ubwishyu bumeze nkubukode. Umubare wacyo uri hagati ya 2 na 6% yinjiza buri kwezi. Irashobora kandi kubarwa nkijanisha ryibicuruzwa kandi ibi bigomba gusobanurwa mugihe cyo gukora amasezerano.

Usibye ubukode mugihe ugurisha itangazamakuru ryitangazamakuru, urashobora kandi kohereza amafaranga yo kwamamaza kuri francisor kubirori byo kwamamaza kwisi. Aba francisor ubwabo bazongera urwego rwo kumenyekanisha ibicuruzwa mugihugu cyawe ndetse no kwisi yose. Birahagije kuri we kwakira gusa amafaranga yawe, kandi we ubwe azakora ibikorwa bisigaye muburyo bwiza bushoboka.

Hariho kandi intererano imwe, isobanurwa muburyo bw'ururimi rw'Abadage nkigice kinini. Nicyo gice cyimbitse kigereranya intangiriro yimikoranire nibitangazamakuru franchise. Urayishyura mubihumbi 9 kugeza 11% byamafaranga yishoramari gahunda yubucuruzi itanga. Twakagombye kuzirikana ko itangazamakuru ryitangazamakuru rigomba kwishyura kuko udashora amafaranga make mubikorwa byayo. Hamwe nogushyira mubikorwa gahunda yubucuruzi, ugomba no guha francisor amafaranga runaka muburyo budasubizwa. 10% by'amafaranga y'ishoramari ntabwo ari make cyane, kubwibyo, hagomba kubaho kumva inyuma yo gushyira mubikorwa igikorwa nkiki.

Kora neza kandi neza hanyuma, francisor, kimwe nubuyobozi bwa leta, ntakibazo bazakurega. Nubwo hari ingingo zitavugwaho rumwe, bizashoboka kwemeza ikibazo cyawe.

Birakenewe gukora isesengura ryibanze ryabanywanyi niba uhisemo gukora kuri francise media. Ibi bizagufasha kumenya ubushobozi bwawe bwo guhangana nabanywanyi murugamba rwamasoko. Urashobora kandi gukoresha isesengura rya swot, ntakindi kirenze igikoresho cyiza-cyiza kigufasha kumva imbaraga n'amahirwe ushobora kwiringira mugihe ushyira mubikorwa umushinga runaka. Mubyongeyeho, isesengura rya swot rizerekana intege nke za francise yawe yibitangazamakuru, kandi urashobora kubihagarika, cyangwa kubikoresha kugirango ubone inyungu zo guhatanira. Nyuma ya byose, n'intege nke zirashobora guhinduka kubwinyungu zawe, cyangwa urashobora kumva uburyo bwo gukorana nabo no gukora imirimo yose yo mu biro hamwe nurwego ntarengwa rwo gukora neza.

Gukorana na francise yibitangazamakuru bikubiyemo gukenera guhuza abantu benshi. Ubu ni ubwoko bwumushinga utameze nkimikoranire nububiko cyangwa ibicuruzwa byihuta. Kubwibyo, francise irashobora gutandukana cyane mubikorwa byayo. Ariko, ugomba kuganira kubibazo byose hamwe na francisor hakiri kare kugirango utagira ingingo zivuguruzanya. Mu buryo nk'ubwo, ushyira mubikorwa itangazamakuru ryitangazamakuru, uzagirana amasezerano. Bizagenga neza inshingano zose ninshingano zamashyaka.

Kugirango utinjira mu bihe bitoroshye, ugomba kumva neza icyo ushaka kugeraho ushyira mubikorwa itangazamakuru. Gahunda yubucuruzi yubatswe neza nimwe mubisabwa kugirango umuntu agere ku musaruro ushimishije mu rugamba rwo guharanira ibyo abakiriya bakeneye. Shyira mubikorwa itangazamakuru rya francise ubuhanga hamwe nibyangombwa byose bikenewe. Ubu ni bwo buryo bwonyine ushobora gusobanukirwa n'ibigomba gukorwa kugira ngo ugere ku ntsinzi ubu no mu gihe kizaza. Ingamba zubatswe neza nimwe gusa mubisabwa kugirango umuntu atsinde; ugomba kandi gukurikiza byimazeyo ibyifuzo byatanzwe na francisor. Kurugero, mugihe ugurisha itangazamakuru ryitangazamakuru, urashobora gusabwa gukurikiza imyambarire ikaze kubakozi bawe. Bizaba ngombwa kubahiriza ibisabwa byose biboneka.

Mubyongeyeho, niba ukorana na media franchise, igishushanyo mbonera nacyo kizakenera gukorwa ukurikije code wakiriye uhagarariye ikirango. Ntakintu kigoye muribi kandi ukeneye gukurikiza byimazeyo amahame no gukurikiza amabwiriza. Noneho hazabaho ibirego bikurega, uzakomeza kuguma ukwirakwiza wenyine mugihugu cyawe.

Turabagezaho ibitekerezo byanyu kataloge ya enterineti ya 2021. Muri kataloge, murashobora kubona ibitekerezo byubucuruzi bishimishije murwego urwo arirwo rwose. Cataloge ya francises ya enterineti yashizemo ibitekerezo byose bishya kandi bizwi cyane mubyerekezo bitandukanye. Abantu benshi barimo gushakisha ibirango mpuzamahanga cyangwa imishinga yo mukarere igenda neza. Nyuma ya byose, nibyiza kwifashisha intsinzi yubucuruzi bwagaragaye kandi ntutakaze umwanya namafaranga kumishinga ishobora guteza akaga. Ntibikenewe ko dushakisha, urutonde rwuzuye ruraboneka murutonde rwacu, francises irashobora gutoranywa no kugereranwa nibindi bitangwa mubirango mpuzamahanga ndetse no murugo.

Cataloge yateguwe neza cyane, uzasangamo ibyiciro, ibice, kugendana byoroshye bishoboka ukurikije ibyifuzo byamasosiyete. Kugenda neza, igishushanyo cyiza kiguherekeza mugushakisha kwose hamwe nigihe cyakoreshejwe kurubuga. Cataloge irangwa no gutondekanya ukurikije umubare w'ishoramari, ibi byorohereza cyane guhitamo no gusesengura. Kurubuga rwa interineti, hamwe nimbuga nke zagenzuwe zishobora gutanga, kurugero, francises yububiko bwa interineti, ariko kuri parcelle, irashobora guhinduka nkurupapuro rusanzwe kandi ntakindi. Nkigisubizo, utakaza umutungo wibintu nigihe cyagaciro, hanyuma mubisubiremo wakire ibyiringiro kandi bituzuye. Hano haribintu byinshi kuri enterineti, ariko ni ngombwa kwishakira igitekerezo cyawe cyubucuruzi mugihe ugabanya ingaruka zishobora kubaho. Cataloge yacu itangwa gusa nibirango byizewe biva mubyukuri.

Urubuga rwacu rurimo urutonde rworoshye rwa francises kububiko bwa interineti muri 2021. Amaduka yo kumurongo birashoboka ko ishoramari ryatsinze kandi ryunguka. Ariko kugirango ugire icyo ugeraho, ugomba gushaka icyicaro cyawe kandi ukazirikana amakosa yabashobora guhangana. Amakuru yiteguye hamwe nisesengura birashobora gukora amayeri. Ibikoresho byacu byo gusubiramo birashobora kuba igikoresho cyoroshye kuri wewe. Ni iki uzasanga muri kataloge yacu? Franchises yibirango mpuzamahanga bizwi nibindi byinshi.

Amaduka yoroheje yo kugendana arahari kuri wewe, ibyifuzo byaciwe numubare ushobora gushora. Hano haribintu byinshi kuri enterineti, ariko ntabwo francises zose zishobora kwizerwa. Rimwe na rimwe, inyuma yizina ryaba francisor bazwi, hashobora kubaho abatekamutwe batagurisha ubucuruzi bwakazi, ahubwo ni dummy. Ibintu byose birakinishwa kuburyo ubona urubuga rusanzwe mubusa. Umurongo wo hasi urababaje - urimo guta amafaranga yawe nigihe cyingirakamaro. Nigute ushobora kwirinda ibi? Ntukizere interineti ihendutse kumurongo hamwe nububiko bwa interineti butemewe. Muri kataloge yububiko bwa interineti francises yerekana ibisubizo byubucuruzi gusa.

Uzashobora kubona igisubizo cyakazi mukarere gasabwa, uzana inyungu ihamye kuri ba nyirayo. Tuzagufasha kumenya icyerekezo mubucuruzi bwawe bwite bwa francises, nta ngaruka nimpungenge zidakenewe. Urutonde nkururubuga rwose ni ingirakamaro kandi rufasha mububiko bwa digitale gusa ariko no mubundi bwoko bwububiko. Porogaramu ya USU mubyukuri ningirakamaro rwose, ikwiranye mubyukuri ibikorwa byose biz, birimo, harimo nibikorwa byavuzwe haruguru.