Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwikigo gishinzwe abimukira nigikorwa cyihariye, mugushyira mubikorwa ni ngombwa gukurura intego zisobanutse neza. Niba uhisemo kugura francise, ugomba rero guhitamo neza intego yabateze amatwi. Mugihe ukorana na francise yimuka, ugomba kandi kwibuka ko ufite inshingano kuri francisor. Iyo ukora mu kigo gishinzwe abimukira, birakenewe gukora impapuro zose zijyanye, udakoze amakosa. Tanga icyifuzo gihoraho. Ikigo gishinzwe abinjira n'abasohoka gikeneye francise byibuze kugirango itange serivisi nziza murwego rwo hejuru.

Ugomba guhangana nabatavuga rumwe nubushobozi, witeguye mbere. Kwitegura bisobanura gushyira mubikorwa isesengura rya swot, kimwe no gusesengura kugirango hamenyekane ibikorwa byapiganwa. Kwimuka kwimuka bitanga urujya n'uruza rwabakiriya bitewe gusa no kuboneka hamwe nibikoresho nkenerwa byo kubaka ibikorwa byubucuruzi. Imiterere iyo ari yo yose yo kugenzura irashobora gukemurwa byoroshye, kuba dufite uburenganzira bwuzuye bwamabwiriza meza kandi yageragejwe nigihe. Mugihe ukora kuri francise yikigo gishinzwe abinjira n’abasohoka, ugomba kumva neza ko urwego rwo hejuru rwa serivisi zabakiriya ari ngombwa rwose.

Imikorere ikora neza ni urufunguzo rwo gutsinda mugushyira mubikorwa ibikorwa byo mu biro. Imikoranire nabaguzi izakorwa neza, kubwibyo, ntuzaterwa isoni nurwego rwawe rwa serivisi. Gukora kuri francise, yagenewe gucunga ikigo gishinzwe abimukira, ntugomba gutinya ko amakosa akomeye azakorwa. Ibikorwa byose byo mu biro bizakorwa kurwego rwiza rwumwuga.