Imiterere yimitungo itimukanwa - kubatiteguye gushora imari, ariko bashaka gufungura imishinga yabo. Gucunga umutungo ntibyoroshye. Isoko ryimitungo itimukanwa rihora ryaguka, inyubako nshya zirimo kubakwa vuba cyane, amazu ya kabiri ahora akenewe. Ariko biragoye cyane gufata no gufungura ikigo cyimitungo nkiyi, amarushanwa muriki gice ni menshi. Ariko, niba ukunda iki gice cyo kwihangira imirimo, ntushaka gukorera ikigo, inzira ishobora kuba kugura francise. Soma ibi bikurikira.

Ubufaransa butimukanwa ni ubuhe? Bashobora guhagararirwa n’ibigo bitimukanwa, amasosiyete yubwubatsi no kuvugurura, gukodesha, ibigo ngishwanama, ndetse bikagira ingaruka no ku masoko ya Leta. Kuki francise yimitungo itimukanwa ishimishije cyane? Nkuko bisanzwe, amasosiyete ashishikajwe no kumenyekanisha ikirango cyayo kandi yiteguye kwemera igiciro gito cyubwami no gukuraho burundu amafaranga yose. Rwiyemezamirimo asabwa gushora imari mu gukodesha ibiro, kugura ibikoresho byo mu biro, no gushaka abakozi. Nibyiza gufungura ubucuruzi bwimitungo itimukanwa muburyo bwiteguye, ni ukuvuga, nibyiza niba hari ikigo cyiteguye gikeneye kuzamurwa gusa. Nibyo niba usanzwe ufite ikigo ukaba ushaka kukiteza imbere no gukora munsi yizina rizwi. Ihitamo rizatanga umusaruro byihuse kuruta gutangiza umushinga guhera. Ni izihe nyungu za francise? Hamwe n'inkunga yuzuye itangwa na francisor.

Ntabwo umuyobozi wihariye ushinzwe kugenzura azafasha, ariko kandi nitsinda ryose ryinzobere za francisor. Iyindi nyungu nuko ubona portal yimitungo itimukanwa abakiriya naba realiste bazasura burimunsi. Kubona ubuyobozi bufatika bwo gukora ubucuruzi. Na none, francisor irashobora kugukingurira inzira zinyongera zubufatanye namabanki nabateza imbere. Kandi iyo utangijwe nisosiyete bizeye, amahirwe yawe yo gutsinda aziyongera. Abashinzwe imitungo itimukanwa bahora bakurikirana isoko, bategura ibyifuzo, bakora imirimo myinshi yo gushiraho umubano nabateza imbere. Nigute ushobora kubona francise nziza kandi ntugwe kubashuka? Ubwa mbere, ugomba gukoresha ibikoresho byishakisha byizewe.

Gushakisha francise bikorwa cyane cyane mububiko bwa interineti. Muri kataloge, urashobora guhitamo icyiciro gikwiye cyangwa ugashyiraho ahantu ho gushakisha. Na none, ibyifuzo birashobora gucika muburyo bwo kuzamuka cyangwa kumanuka kwishoramari ryasezeranijwe. Umaze gufata umwanzuro kuri francise, birakwiye ko ukora ubushakashatsi ku cyubahiro cya francisor. Ibi birashobora gukorwa binyuze mumasoko afunguye yamakuru. Kwamamara kwikirango bigomba byanze bikunze kubonwa numuntu (kandi ibi bigomba rwose kugaragara mubitangazamakuru), urashobora kandi kubona ibyasubiwemo. Mbere yo gukora amasezerano yubufaransa, witondere cyane ingingo zingenzi zamasezerano yubufatanye.

Ntugasinye amasezerano niba arimo imvugo rusange kandi idasobanutse. Kugira amahoro yuzuye mumutima, saba isosiyete kopi yinyandiko zigizwe hanyuma urebe icyemezo na numero zimpushya. Ntubone amagambo manini, wizere gusa imibare n'ibipimo. Turashobora gufasha muguhitamo francise, murutonde rwacu urahasanga ibyifuzo byose byiza, byacitse ugereranije nishoramari. Duhagarariye ibigo byamahanga ndetse n’imbere mu gihugu. Isoko ryimitungo itimukanwa rirahinduka ariko ryinjiza cyane. Umaze gukora ibishoboka byose mugitangiriro cyinzira no gusaba inkunga yumufatanyabikorwa wizewe, uzashobora gushyira inzira yawe yo gutsinda, itangirana natwe.

Ikigo cyimitungo itimukanwa ni umushinga ufite akamaro kandi utinyuka cyane. Kugirango rero mugihe cyo kuyishyira mubikorwa ntugomba guhura ningorane zimiterere idashobora kurenga, ubishoboye ukore imyiteguro mubyiciro byambere. Iremera kugabanya ingaruka francise yawe ihura nazo. Ugomba gukora igenamigambi neza ukoresheje igikoresho cyitwa gusesengura swot. Hifashishijwe isesengura rya swot, urashobora kumva ingaruka zishobora kubangamira francise. Ikigo cyawe nacyo gifite imbaraga nintege nke zacyo.

Iki gikoresho cyiza cyane kigufasha kumenya, gutondekanya no kubikoresha. Nyuma ya byose, kuboneka kwamakuru araguha amahirwe yo kurwanya rwose abanywanyi, kuba rwiyemezamirimo watsinze kandi ubishoboye. Niba ugurisha imitungo itimukanwa mubigo, noneho francise igufasha gukora ibikorwa imbaraga nimbaraga nyinshi zishoboka. Nyuma ya byose, uyobowe namabwiriza, amagambo agezweho, hamwe nibihinduka nyabyo. Nibyiza cyane, bivuze ko amahirwe nkaya adakwiye kwirengagizwa. Umutungo utimukanwa ukenewe, ikigo cyawe cya franchise gishobora kugera kurwego rushya rwumwuga. Byose bibaho bitewe nuko francisor isangira nawe uburambe.

Mubyukuri, birakenewe kumenya ubumenyi wakiriye. Imikoreshereze yabo myiza yongerera amahirwe yo gutsinda amarushanwa.

Koresha francise kugirango woroshye ibikorwa byawe byubucuruzi. Birakenewe kandi gukora mu buryo bwikora, kubona urwego rwo hejuru rwunguka rwibikorwa. Isambu yawe itimukanwa itanga ubwishingizi bwuzuye kubucuruzi bwawe. Birashoboka guhangana byoroshye ninshingano zuburyo ubwo aribwo bwose no kuzikora neza bishoboka. Murwego rwa francise, ikigo gikora cyane kuruta niba wakoze ibikorwa kubwigenga. Nyuma ya byose, urimo ukora ukurikije ibintu bya rwiyemezamirimo watsinze.

Amaze kubona amafaranga ye kandi yazanye urwego rwo kumenyekanisha ibicuruzwa bye kumwanya munini. Abaguzi kwisi yose bazi francise yimitungo itimukanwa. Ndetse no mu mujyi wawe, urwego rwo kumenyekanisha ikirango rwari rwinshi, na mbere yuko winjira ku isoko nkumucuruzi wihariye. Kubwibyo, uwo muntu afite byinshi byo kwiga kandi amahirwe nkaya ntagomba kubura. Mugihe cyo gushyira mubikorwa francise yikigo cyimitungo itimukanwa, ingorane zitandukanye zirashobora kuvuka. Birashobora kuneshwa byoroshye ukoresheje gahunda yubucuruzi yashizweho mbere. Iyi nyandiko urutonde rwibikorwa byose ukeneye gukora.

Kora neza kandi ubuhanga, bityo wihe inyungu nziza muguhangana kurushanwa. Urashobora gutsinda urugamba n'amanota ateye ubwoba kubarwanya kuko ufite ibyiza bitandukanye byurutonde rwiza. Byose bibaho bitewe nuko ukora ibikorwa byikigo cyimitungo itimukanwa.

Usibye umubare munini wibyiza, kuba umugabuzi kubintu bitimukanwa byimitungo itimukanwa, uranatanga ikiguzi runaka. Kurugero, kurwego rwambere, iyi ni igabanywa rimwe. Ingano yacyo akenshi iratandukanye, ariko, nkuko bisanzwe, ntishobora kuba munsi ya 9 na hejuru ya 11% yintererano yambere. Ishoramari ryishura vuba cyane, ntugire ikibazo. Byongeye, mugihe cyo gukora francise, ugomba kwishyura buri kwezi kuva 3 kugeza 9%. Ibi ni ibice bibiri, buri kimwe kibarwa ku muntu ku giti cye.

Igice cya mbere cyitwa royalties. Iyo ugurisha francise, iri hagati ya 2 na 6%. Aya mafranga abarwa nkijanisha ryamafaranga yakiriwe mukwezi. Byongeye, mugihe cyo gushyira mubikorwa ikigo cyimitungo itimukanwa, ikindi gice gitangwa. Yitwa amafaranga yo kwamamaza. Aya mafranga akoreshwa naba francisor kugirango bahore bongera urwego rwo gukundwa kwikirango. Byongeye kandi, ubukangurambaga bwamamaza bukorwa kwisi yose kugirango bugere kubantu benshi bashoboka.

Kubwibyo, ikigo cyimitungo itimukanwa kiziyongera mubyamamare kandi gikurura abakiriya benshi. Urakira kandi inyungu itaziguye ivuye muribi, kuko mubutaka bwumujyi wawe franchise ikura mubyamamare.