Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubusobanuro bwa francise numushinga wubucuruzi, aho ugomba kwitondera cyane amakuru atandukanye, niyo yaba asa nkudafite agaciro mumiterere. Ibarurishamibare bigomba kwigwa kugirango gufata ibyemezo bifite ireme, kandi amakosa atandukanye ntakorwa. Mugihe ugurisha francise, ugomba gukomeza ukuri kudahinduka ko bisaba amafaranga. Kubiteganijwe, ugomba kwishyura amafaranga runaka francisor yakira. Niba uhisemo gutangira guhindura, noneho franchise igomba guhitamo ukurikije uburyohe bwawe. Niyo mpamvu ugomba guhindukirira ibikoresho bitanga francises zitandukanye kugirango uhitemo.

Ngaho urashobora guhitamo inzira ijyanye nibyo ukeneye. Mugihe ushyira mubikorwa francise, ugomba kwita cyane kubisobanuro, kuko ugomba kubahiriza amabwiriza atandukanye. Ibi ni ngombwa cyane, bivuze ko inzira nkizo zitagomba kwirengagizwa. Ubusobanuro bwa francise numushinga wo kubishyira mubikorwa wowe, mbere ya byose, ukuramo amafaranga rimwe. Byongeye, uzakenera kwimura kugeza 9% buri kwezi kugirango ushigikire francisor, nayo igomba kwibukwa.

Ubusobanuro bwubufaransa buzakora nta ngorane iyo ubishyize mubikorwa bikwiye. Kugirango ukore ibi, ugomba gukoresha tekinoroji yo murwego rwohejuru kandi uzi-uburyo uzakira na francisor. Birakwiye ko twita cyane kumyambarire y'abakozi bawe, kimwe no gushushanya ibibanza. Ibi byose bigomba kubahiriza amabwiriza wakiriye abahagarariye francise. Ibi bikorwa murwego rwo kubungabunga indangamuntu no gukurura abakiriya benshi bazaba abizerwa mubigo byawe. Franchise yo guhindura ituma bishoboka gukorana na raporo zigihembwe, kimwe no gukora indi mirimo yo mu biro.

Korana numuco wibigo, ubigumane kurwego rukwiye, bityo, wemeze gutsinda igihe kirekire. Mugihe ushyira mubikorwa francise yubuhinduzi, birakwiye ko wibuka ko utemera kwishyura amafaranga runaka gusa ariko kandi muri rusange wujuje urwego rushyigikiwe nabahagarariye ikirango bose. Ibi nibyingenzi cyane kugirango udatakaza uburenganzira bwo kugabura wenyine. Gukorana na francise yubuhinduzi bizagufasha kongera neza amafaranga winjiza ukurura umubare munini wabakiriya. Nyuma ya byose, franchise ifatwa mubikorwa kugirango ihite igira ibyiza byingenzi mumarushanwa.