Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Abatanga francise ni ubwoko bwumushinga, mugushira mubikorwa, ugomba kwibuka abo bahanganye byanze bikunze ugomba guhura nabyo mugihe ubishyira mubikorwa. Kora francise muburyo francisor itagira ibibazo byerekeranye nibigaragara nibikorwa bikora na gato. Abatanga francise barashobora gukoreshwa kubutaka bwigihugu icyo aricyo cyose kitarahagararirwa. Byumvikane ko, ugomba gusuzuma hakiri kare ibyo bishobora gushyiraho ibibujijwe cyangwa muri rusange bigira ingaruka kubikorwa byumusaruro wawe amategeko agenga amategeko. Niba uri umutanga, noneho mugihe ugurisha francise, tekereza mubyukuri ugomba no gukuramo kugeza 9% byinjiza buri kwezi. Izi nintererano ebyiri, imwe yitwa royalties, indi yitwa umusanzu mubikorwa byo kwamamaza kwisi.

Mubyongeyeho, usanzwe mugitangira cyo gufatanya na francise kumushinga wubucuruzi utanga isoko, wiyemeje kwishyura icyarimwe, amafaranga ashobora gutandukana kuva 9 kugeza 11%.

Koresha francise itanga ukurikije amategeko ya leta naba francisor. Noneho ntakibazo kirega, ukurikije ibisubizo bitangaje mumarushanwa kandi urashobora gukora imirimo yose yo mubiro bitagoranye. Utanga ibintu arangwa nubushobozi bwo gutanga serivisi za interineti. Nka francisee muriyi nganda, ugomba guhangana nabanywanyi badashaka kuva mubyiza byabo. Kugirango ubashe guhangana nabo neza, kora isesengura hakiri kare kugirango witegure kubintu byose. Mubyongeyeho, hariho kandi kwemerera gusuzuma neza amahirwe ningaruka mugihe ushyira mubikorwa utanga francises swot isesengura.

Mubyongeyeho, ubu bwoko bwisesengura ryubucuruzi buguha amahirwe yo gusesengura ibyiza n'ibibi byawe no kubikoresha kubwinyungu z'umushinga. Gukorana na francise numushinga wubucuruzi ujyanye ningaruka zimwe zitajyanye nibikorwa byo guhatanira gusa. Na none, ibihe bitandukanye kandi bitunguranye birashobora kukugiraho ingaruka zikomeye, bivuze ko ukeneye kugira ububiko bwamafaranga nubushake bwo gutsinda ingorane zose.

Kugirango ubone inyungu ziva muburyo bushya bwubucuruzi bwunguka cyane mubucuruzi, ukeneye francise itanga interineti. Benshi barota kubyerekeye kwinjiza amafaranga gusa, ariko ntabwo benshi bazi icyo gukora, cyane cyane nishoramari rito. Uyu munsi, interineti ni igice cyubuzima bwa buri muntu, ntamuntu numwe ushobora gutekereza icyo ubuzima bushobora kubaho hatabayeho interineti. Yaba abato n'abakuru bakoresha interineti, kandi abayitanga bungukirwa nibi. Kugirango ube ikintu kinini kizana agaciro karenze inyungu, ube serivise ya interineti. Utanga umuyoboro wa interineti kuri buri wese, mu mpande zose zisi, kandi kubwibi, ukeneye kugura francise ikwiranye haba mubihe ndetse nubukungu.

Hano haribintu byoroshye, birakwiye kuvugana na catalog ya franchise no gusesengura ibyifuzo byatanzwe na purveyor. Mugura francise kubiciro runaka, hiyongereyeho ubwishyu bumwe, uhita wakira umubare runaka wibikoresho. Cataloge yerekana amakuru yuzuye kuri francise, ntabwo igiciro gusa nubwishyu rimwe gusa ahubwo nigihe cyo kwishyura cyibiciro byose, umubare winjiza bwa mbere. Inzobere zacu ziragufasha guhitamo francise, gusubiza ibibazo byawe byose, kuguherekeza mumanama no mubiganiro, no gutanga ubufasha mubyamategeko. Turabashimira mbere yo kutwandikira hamwe ninyungu zanyu. Dutegereje ubufatanye butanga umusaruro.