Ingingo-y-francise ni umushinga wubucuruzi ushimishije cyane, mugushyira mubikorwa ugomba gukurikiza byimazeyo ibipimo byose byavuzwe mumasezerano, hamwe namabwiriza. Iraguha amahirwe yo gukoresha neza francise yawe, bityo ukaba rwiyemezamirimo watsinze kandi wateye imbere. Iyo ukorana na francise, birakwiye kandi kwibuka urutonde rwintererano zitandukanye zitangwa kugirango francisor ibone ubushishozi mugusabana nababigenewe gusa. Nukuri uri umugabuzi wihariye, witwa franchisee murwego rwa francise kubintu byikibazo. Niba urimo gukemura ikibazo, noneho francise igomba gukundwa mumujyi wawe. Uru nimwe murufunguzo rwo gutsinda kuva ikirango kitamenyerewe ntigishobora gukorana kimwe nikirangantego kizwi.

Niba uri mubucuruzi bwo gutanga kandi ukaba ushaka gufungura ingingo kubutaka bwumujyi wawe, urashobora kwiga francises zose kumasoko. Nibikorwa bisanzwe bihuriweho nubwoko bwose bwibikorwa.

Kwakira ingingo francise iguha amahirwe yo guhangana neza nabatavuga rumwe nawe niba ushushanya imbere ninyuma muburyo bwo guhuza neza umwimerere. Birumvikana ko imyambarire igomba kandi kubahirizwa byimazeyo niba ukora francise. Iri ni ryo tegeko hafi ya francisees zose zikurikiza. Umufaransa arashobora kugenzura ingingo yawe yikibazo wohereza umuguzi wibanga, cyangwa komisiyo. Nibikorwa bisanzwe muri francises nkuko abagabuzi bakeneye gukurikiranwa. Amakuru yose aturuka kubaguzi b'amayobera yohererezwa abahagarariye ibicuruzwa.

Niba udashyize mubikorwa nabi uburenganzira washinzwe kubimenyetso byikibazo, ibibazo birashobora kuvuka, kugeza kuburenganzira bwo gukoresha ikirango. Kubwibyo, ugomba gukurikiza amabwiriza, ukayubahiriza neza kandi nta makosa. Ikimenyetso cyo gutanga ibicuruzwa bitanga francise ifite inshingano zimwe zo gukuramo umutungo wamafaranga kugirango francisor. Ariko ibi ntibigarukira gusa kurutonde rwinshingano wiyemeje kugirango usubize inyungu uhabwa nikirango. Kurugero, ingingo yo gutanga uburenganzira igura imigabane cyangwa serivisi bimwe mubisabwa bisabwa kuva muri francisor. Ibi bitanga nyirubwite amahirwe yo no kunguka mubikorwa n'imikorere yawe. Uburenganzira ni umushinga ushobora kubonwa nkuburyo bwo kwihana.

Ingingo yo gutanga imigabane ikurwaho nayo ntisanzwe kandi inatanga imisanzu buri kwezi, bisa no kwishyura ubukode. Ubwa mbere, ingingo yikibazo ishobora kugabanywa irashobora gutanga amafaranga rimwe, yishyuwe rimwe. Kugera kuri 11% byamafaranga utanga gushora mubyiciro byambere. Mu bihe biri imbere, uburenganzira ku ngingo yikibazo nabwo butanga umusanzu runaka muburyo bugera kuri 9% byurwego rwinjiza wakiriye mugihe runaka. Ibi nibikorwa bisanzwe, ariko, hariho ibisobanuro bitandukanye no guhinduka. Kurugero, mugihe wumvikanye, mugihe ushyira mubikorwa francise, urashobora kugabanya umubare wimurwa buri kwezi kumafaranga ya konti ya francisor.

Inzira yo gukorana na francise ntabwo igoye cyane kuberako ufite amakuru yose akenewe kurutonde rwubu ufite. Imikoranire nubu bwoko bwimishinga yubucuruzi ntabwo itwara ibyago byinshi nkaho watezimbere umushinga guhera. Gura francise kugirango ukoreshe amabwiriza yiteguye kandi akora ingingo-yibibazo byagaragaye neza mugushyira mubikorwa umushinga wubucuruzi.

Ubufaransa bwo gutoragura ni umushinga wubucuruzi bijyanye. Niba ushaka kuyiteza imbere nurwego ntarengwa rwumwuga, ugomba gukurikiza byimazeyo amahame no kubahiriza amabwiriza ateganijwe mumasezerano. Noneho francisor ntacyo izakurega, kandi uzagumana uburenganzira bwo kuba umuguzi wihariye wikirango. Iyo ukorana na francise, ufite inshingano zitandukanye. Icya mbere muri byo ni ukubahiriza byimazeyo igice cyamasezerano. Iya kabiri ni inshingano zo kwishyura imisanzu.

Byongeye kandi, ubanza, wishyura inshuro imwe, hanyuma, buri kwezi ukuramo kugeza 9%. Byongeye, ubu ni ubwoko bubiri bwintererano. Igice cya mbere cya francise kumwanya wo gutanga amabwiriza yitwa royalties. Ni ingirakamaro kandi iri hagati ya 2 na 6%, byongeye, amafaranga abarwa nkijanisha ryamafaranga yakiriwe mukwezi. icya kabiri, ntigifite akamaro buri kwezi nigice cyo kwamamaza kwisi yose. Bikorwa muburyo bwa 1 kugeza 3%. Biragaragara ko amaherezo, uzishyura hafi 10% buri kwezi kuburenganzira bwo gukora munsi yikimenyetso kizwi.

Byumvikane ko francise kumwanya wo gutanga ibicuruzwa iboneka kugirango igire ubushobozi bwayo bwo mu rwego rwo hejuru, ikirangantego kizwi, nibindi byiza.

Mugihe ugurisha francise, wishyura ibiciro bijyanye. Uzakenera guteza imbere umushinga wubucuruzi kumafaranga yawe kandi wishyure icyarimwe icyiciro cyambere. Ibi ni hafi 11% yishoramari ryawe, nabyo ni byinshi. Ubufaransa bwo gukusanya imigabane bizakorana nubushobozi buke gusa niba ufite uburyo bubishoboye kandi bushinzwe. Kugirango ukore ibi, uzakenera gukora ibikorwa byose byo kwitegura kumiterere yubu. Ubwa mbere, hariho isesengura.

Bikorwa hakoreshejwe ibikoresho bitandukanye. Kimwe mu bikoresho bifatika byo gusesengura mbere yo gufungura franchise ku kibazo ni isesengura rya swot. Hifashishijwe iki gikoresho cyiza-cyiza, uzashobora kumenya neza ingaruka ugomba guhura nazo nibigomba gukorwa kugirango ubitsinde. Amahirwe yose nyayo murwego rwiterambere rya francise kumurongo wo gutanga amabwiriza nayo azagenwa ukoresheje iki gikoresho cyiza. Ariko ibi ntibigabanya urutonde rwibyiza byuburyo bwo gusesengura bwavuzwe haruguru. Hifashishijwe isesengura rya swot, urashobora gusesengura ibyiza nibibi byakazi hamwe na francise kumurongo wo gutumiza. Kuboneka kwamakuru agezweho bizatanga urwego rwo hejuru rwo guhangana nu mushinga.

Uzashobora kurwana muburyo bungana nabanzi nabahanganye, kandi uzashobora gutsinda byoroshye benshi muribo.

Koresha urubuga rwawe nurwego rwo hejuru rwo gukora neza, utange ibisubizo mugihe cyo kwandika. Witondere byumwihariko kubitegeko, kuko urimo ukora kuri francise. Kubwibyo, ibikorwa byawe byubwanditsi bigomba kunyura neza kandi nta gutindiganya, nta nkomyi. Nyuma ya byose, ufite inshingano zo kureba niba ikirango kitagira igihombo. Amabwiriza agomba guhabwa abayasohoye. Itangwa ryabo rigomba gukemurwa ninzobere zibishoboye.

Ikintu cya franchise gikeneye indangamuntu. Ibi biroroshye cyane kubigeraho niba ukora ibikorwa ukurikiza byuzuye amabwiriza na algorithms. Uzakira imyambarire y'abakozi hamwe na kode yo gushushanya ibibanza umaze gusinya amasezerano. Umugereka winyandiko zizatanga amakuru yose akenewe muburyo bwuzuye. Gutangiza ingingo-y-francise ni inzira yubucuruzi igusaba kumenya neza ibishobora kukubangamira kubanywanyi. Bakunze kwifashisha inzira zubuhemu. Ibi ntibishobora kwirindwa; ariko, umuntu arashobora kwitegura neza.

Iterambere ryibikorwa byo kwitegura rigomba kurangira igihe. Na none, niba ugurisha francise kumwanya wo gutora, ugomba guhora wiga imibare iriho. Ibi bizatanga igitekerezo cyukuntu uhanganye nakazi keza ka biro. Uzuza imirimo yose hanyuma urashobora kugera ku ntsinzi, ubone uburenganzira bwo kuyobora isoko. Igikorwa cya francising kumwanya wo gutora ntigikwiye kuba kinini. Nyuma ya byose, uzagira ubushobozi bwawe uburambe butagereranywa bwa francisor, ikoranabuhanga ryayo, nuburyo bwo kumenya.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.