Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwisosiyete itimukanwa burimo gukora mumasezerano yubufaransa nikigo cyimitungo itimukanwa, munsi yikimenyetso cyisosiyete yazamuwe neza, byanze bikunze izana inyungu nziza cyane. Ubufaransa butanga gukorera hamwe, ubushake bwo gukora imirimo isanzwe, kandi bugakubita ahantu hamwe, hamwe nicyicaro gikuru, kugirango tugere ku ntego yo gutanga serivisi zamazu ku isoko ryimitungo itimukanwa. Kandi ibi nibyiza cyane kuruta kuba realter muri buke. Ubufaransa bwisosiyete itimukanwa igufasha gutunganya uburyo bunoze bwo gukora. Itsinda ryitsinda ryo gukwirakwiza francise ritanga amahirwe menshi kubakiriya gutanga no gutanga serivisi zemewe n'amategeko. Isoko ryamazu nini cyane kandi ryuzuyemo ibintu byo gushyira mubikorwa kugurisha no gukodesha.

Kugira umuyoboro mugari wo kwakira no gutunganya amakuru ku buryo bwihuse kandi ku gihe cyo kugura, kugurisha, no gukodesha imitungo ituwe kandi idatuwe, hashyizweho amahirwe menshi yo kwagura ikwirakwizwa ry’isosiyete itimukanwa kandi, bityo, kugira ngo yinjize . Ubufaransa bwisosiyete itimukanwa iha ba nyirayo uburenganzira bwambere bwo kwakira ibyangombwa byubucuruzi, igitekerezo cyo kubaka umushinga, hamwe nisesengura ryisoko ryimitungo itimukanwa. Guhora uvugurura udutabo twamamaza nibikoresho byikoranabuhanga ryo kugurisha. Ikintu cyiza cya francise yikirangantego kizwi ni ikirango kizwi cyisosiyete itimukanwa, inkunga yamakuru yo gushiraho urubuga, na gahunda yibanze yo guhugura abakozi umwuga wo gutanga serivise zitimukanwa. Inyungu ya francise yaguzwe iragaragara kandi nubufasha bwayo, isosiyete yimitungo itimukanwa igera kububiko bwihariye bwibintu bitimukanwa byubucuruzi nubucuruzi, kuri sisitemu ya CRM yo gutanga serivisi kubakiriya. Amahirwe ahagije ya francise yo kongera abakiriya bahoraho, kugabanya igihe cyo kwishyura, gutanga vuba no gukora ibintu byose bifatika kugirango wongere amafaranga menshi.