Ubufaransa bwo gutumanaho ni umushinga wubucuruzi ugezweho. Kugirango ubishyire mubikorwa neza, ukeneye inzira nziza. Ibi bivuga gushyira mubikorwa isesengura ryibanze kugirango ejo hazaza nta ngorane. Gukora kuri francise, wowe, nka francisee, wiyemeje inshingano zimwe ninshuti yawe nkuru. Ubwa mbere, mugihe ushyira mubikorwa francise, urasabwa gukuramo imisanzu ya buri kwezi, ingano ishobora gutandukana kandi biterwa ninjiza. Na none, ijanisha ryo kugabanywa rishobora kuba ritandukanye, byose biterwa namasezerano yabaye.

Itumanaho ryitumanaho rizemeza ko ufite ikoranabuhanga abanywanyi bawe badafite. Ibi ubwabyo ninyungu zikomeye mukurwanya abo duhanganye. Ntabwo bishoboka ko abakurwanya bazashaka gutanga isoko nisoko ihuza ushaka. Ubufaransa bushobora gutanga amakuru akenewe, kumenya-uburyo, n'ikoranabuhanga. Nibyo, kugira ikirango kizwi kuri francise y'itumanaho nabyo ni ngombwa cyane. Itumanaho nisoko yitumanaho, kubwibyo, ugomba kubona ubushakashatsi bwakozwe neza kandi buhamye bukora kumasoko. Fata ibyo watoranije mububiko butanga amahitamo yo guhitamo.

Niba ushishikajwe no gutumanaho no gushyira mubikorwa ubu bwoko bwa francise, ugomba rero kumenya abo bahanganye ugomba guhura nabyo mugihe cyo gukora imirimo yo mubiro. Niba ukorana nisesengura ryapiganwa, ntukirengagize nibindi bikoresho bijyanye. Iyo ushyira mubikorwa itumanaho, birakwiye kwibuka igikoresho cyitwa gusesengura swot. Ntabwo igufasha kumenya ibyiza n'ibibi gusa ahubwo inagufasha kumva amahirwe ufite ningaruka zishobora kubangamira ishyirwa mubikorwa ryumushinga wubucuruzi. Igenamigambi ryateguwe neza ryitumanaho rizagufasha guhuza umutungo wububiko kugirango ububiko bwibicuruzwa bidatera ingorane. Kora icyiciro kimwe mugice cyambere wimura kuva 9 kugeza 11% kuruhande rwa francisor.

Nta gushidikanya ko azishima kandi azahita aguha amakuru yose yukuntu wubaka francise ishoboye itumanaho. Nyuma ya byose, impande zombi zishishikajwe no gutezimbere, kubwibyo, byose bizagenda neza.

Kubara nkana, gusesengura, guhitamo itumanaho rya salon francise ni garanti yiterambere ryiterambere ryikimenyetso cyitumanaho rya selire no kuzamura ibikorwa bya ba rwiyemezamirimo ba francisee. Ba nyiri salon y'itumanaho francise, mubisanzwe, bose bari mumwanya umwe kandi barangana mugutezimbere ubucuruzi bwabo. Buri francise yaguzwe, hagamijwe kuba umufatanyabikorwa wumukoresha, itumanaho rya terefone igendanwa, ifite ibyiza n'ibibi, kandi mu turere dutandukanye twigihugu twigaragaza muburyo butandukanye. Mu turere tumwe na tumwe twaho, itumanaho, imirongo ya terefone ikora neza, mubindi bibi, utitaye kuri 'coolness' yikimenyetso cyumukoresha. Umukiriya shingiro ukurikije umubare wabakiriya ntabwo yerekana gutandukana kwinshi. Igiciro cyamafaranga yo kwiyandikisha buri kwezi, agaciro ka traffic traffic, ubwiza bwumurongo witumanaho, ibiciro byinjira byinjira nibisohoka bigira uruhare runini mukuzamuka kwabakiriya.

Ubucuruzi, inyungu zingirakamaro mubufatanye hagati ya francisor na franchisee ningirakamaro cyane kubisabwa na salon igendanwa. Mbere ya byose, gufungura byimazeyo umubano wamasezerano biri kumwanya wambere. Igihe kingana iki amasezerano yubufaransa asohozwa muburyo bwiza, hamwe no kuzuza ibipimo byose byamasezerano yasinywe. Ukuntu byujuje ubuziranenge kandi kurwego rukwiye, ubufasha bwuburyo butangwa kuri salon franchisee yihariye. Gukora gahunda ihoraho yo guhugura abakozi ba francisee mugushikira tekinike yo kugurisha imitako ishobora gukurura byihuse inyungu ninyungu zabakiriya, kuba umufatabuguzi wa francise yawe, no kugura, muri salon yawe gusa. Politiki ikora ihuriweho, yoroheje ya francise ibiciro, ifata itangwa rya serivisi igabanywa, ituma byongera abakiriya vuba kandi bikagera no kumurongo-wo kugura francise yaguzwe.

Itumanaho rya terefone ngendanwa, hamwe nisosiyete yatangije isoko ryamamaza rifite ubushobozi, ritanga imishinga mito mito yubucuruzi kwishyura - mbere y amezi atandatu, hamwe n’ingwate, buri kwezi, inyungu ya rwiyemezamirimo - franchisee, amadolari arenga ibihumbi 5 byamadorari y’Amerika. Francise ya selile ni symbiose yo kwamamaza, inyungu, no kugurisha bikabije, guteza imbere ibicuruzwa. Itumanaho rya terefone ngendanwa nubufasha bwubwoko bwose butangwa naba francisor mugihe cyubufatanye no kugira uruhare rugaragara rwa rwiyemezamirimo-francisee mubucuruzi, kwamamaza, no kuzamura. Ihuriro ry’imiyoboro y’itumanaho rigendanwa ritanga uburyo bwiza bwo kugiciro cyiza cya serivisi zingenzi zikoreshwa mu baturage b’akarere. Ubufaransa butuma bishoboka gutanga serivisi no kugurisha ibicuruzwa bya selile ku giciro kiri munsi y’ibiciro by’isoko, gukurikiza politiki y’ibiciro byoroshye, bitera ikizere n’ubudahemuka by’abakiriya ku kirango. Guhuza ingirabuzimafatizo ni ingwate y'abakozi basanzwe b'amahugurwa ya salon y'itumanaho rya selire, mu bigo byabo by’uburezi n'amahugurwa, hamwe n'ubwoko bwose bw'abafatanyabikorwa ba francise hamwe nigihe cyo gufashanya kugisha inama.

Gutanga ibikoresho bitandukanye bya terefone, ibicuruzwa, nibindi bikoresho hamwe nibiciro byinshi. Amasezerano y'itumanaho rya terefone yasezeranijwe atanga ibikoresho byemewe kuri franchisee yibicuruzwa byujuje ubuziranenge biturutse ku bakora ibicuruzwa ku giciro cyiza, bikagabanya ingaruka zo kugura ibicuruzwa bidafite ubuziranenge cyangwa impimbano. Gutanga serivisi munsi yubucuruzi bwikirango kizwi cyane cyubucuruzi ni garanti yo kunyurwa birambye, icyifuzo cyabaturage cyingirakamaro, kubicuruzwa byikigo, no kubona francisee yinjiza menshi.