Mwisi yubucuruzi, nta gisubizo gifatika kijyanye no kubaho kwa francise hamwe no kwishyura byihuse hamwe nuburyo bwateguwe bwa francise hamwe no kwishyura byihuse. Kwishura francise yaguzwe biterwa nibintu byinshi nibisabwa bishobora kwihutisha ubucuruzi bwa francise kuri 'full sail' kandi bigatanga urujya n'uruza rwabaguzi nabakiriya. Mbere ya byose, ibi nukubona amakuru yuzuye kubyerekeye nyirubwite francise, burya ikirango cyaguzwe cya franciser kizwi mukarere utuyemo cyangwa aho giherereye kuri francisee. Gutezimbere ikirangantego cyaba franciser no gukundwa kwabaturage mubaturage, aho rwiyemezamirimo-francisee, wagiranye amasezerano yubufaransa, atuye, ahanini bigena uburyo ubucuruzi buzagenda neza aho kugurisha ibicuruzwa hamwe nikirangantego cyaguzwe francise. Iterambere ryizina ryikirango riterwa nibihe nko guhuza igiciro cyabaguzi, urwego rwinjiza rwabaturage bakora, nubucucike buhagije bwabaturage mukarere kugirango bakwirakwize neza ibicuruzwa. Muri icyo gihe, ikibazo nyamukuru kivuka, igihe francise yakiriwe izishyura igihe kingana iki, kugurisha bizagenda gute, urebye itangwa ryibikorwa byinshi byo kwamamaza, ugashyiraho igiciro cyanyuma, kinini cyo kugurisha hamwe no kuzuza amafaranga yawe no gupfuka? ikiguzi cyintererano yishyuwe muburyo bumwe, amafaranga yubukode, amafaranga yo kwamamaza nibindi shingiro, hamwe nigiciro cyabafasha.

Gahunda yubucuruzi yizewe hamwe nisesengura ryumubano wisoko hamwe nububare bwubukungu bubishoboye, ishyirwa mubikorwa ryarwo mubikorwa byumusaruro nubucuruzi, bigira ingaruka zikomeye kumikorere yo kwishyura byihuse francise. Gushiraho gahunda nziza yubucuruzi nubushobozi bwo guhishura umushinga wubucuruzi muri francise nigitekerezo nyamukuru cyihishe inyuma yo kwishyura byihuse. Mugihe cyo gukora gahunda yubucuruzi, nibyingenzi byingenzi kwerekana ingano yishoramari, amafaranga azakenera gutezimbere uburyo bwo gushyira mubikorwa francise, azagurizwa amafaranga cyangwa umutungo bwite. Ibiharuro bigomba kuba bikubiyemo ibipimo byimari yumushinga kubwinyungu zinyungu, nyuma yimisoro nogusoreshwa kugirango ukoreshe umutungo winguzanyo, niba bihari, hamwe no kugera kumurongo-mugihe mugihe cyikirangantego cyibikorwa cyangwa ibikorwa byubucuruzi. Gahunda yubucuruzi igomba kwerekana ko hari ibicuruzwa byishyuwe cyangwa bikodeshwa, ibicuruzwa byagurishijwe hamwe numushinga winjiza buri munsi na buri kwezi. Gahunda yumushinga isobanura ibihe byimirimo iri imbere, ubucuruzi, hamwe nogutanga serivise zubucuruzi nu muntu ku giti cye, gukomeza akazi kumasaha yumunsi umwe wakazi, hamwe na kalendari yigihe cyumusaruro mukwezi, ukurikije weekend, iminsi yisuku, umutwaro wakazi wingenzi, abakozi ba serivise nuburemere bwibikoresho byikoranabuhanga nibikorwa. Ni ngombwa gushyiraho uburyo bwo kurinda abakozi abakozi no gukumira akazi kenshi ku munsi w’akazi, hagamijwe gukumira ihazabu y’ubuyobozi n’ubugenzuzi n’inzego zishinzwe ubugenzuzi n’ubugenzuzi bw’akazi.

Ingaruka zo gukora francise hamwe no kwishyura byihuse biterwa nuburambe bufatika bwa rwiyemezamirimo-francisee wishyuye francise, ubushobozi bwe, no gusobanukirwa guhatanira isoko ryabaguzi nabaguzi kubintu na serivisi. Niba rwiyemezamirimo utangiye atangira ubucuruzi bwe hamwe na francise yaguzwe hamwe nigishoro cyo gutangiza, noneho ibyago byubucuruzi byo kutabona kwishyura byihuse ni byinshi. Rwiyemezamirimo ufite uburambe, azi neza umubano w’isoko utoroshye, afite ubuhanga bwo guhura naba bahanganye mu bucuruzi, ubushobozi bwo kwirinda ku gihe ku marushanwa no kubara hakiri kare ibihombo n’igihombo mu bucuruzi. Kubwibyo, umucuruzi ufite uburambe birashoboka cyane ko yagaruka byihuse kuri francise. Ubushakashatsi bwo kwamamaza, gusesengura mbere yisoko, isoko rya serivisi, hamwe nabaguzi bakeneye kubenegihugu, mbere yo kwishyura francise, bituma bishoboka gushira vuba 'gare' no kwishura francise. Ihuriro ryibi bintu muri rusange bigira uruhare mu kubona byihuse francise yaguzwe, gushiraho inzira yubucuruzi kugirango ishyirwa mubikorwa neza intego zashyizweho kugirango tugere ku nyungu nini mubucuruzi bwa francise. Ikintu nyamukuru ntabwo ari uguhagarika ingorane zavutse n '' inzitizi 'zavutse, gukomeza inzira ihoraho yuburezi namahugurwa, kumenya icyerekezo gishya no gusobanukirwa kugura francise, gutera imbere, hanyuma a kwishyura byihuse bizaza byonyine.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Hamwe n’ibisabwa bya francise mumasezerano, ubwishingizi bwumutungo wumutungo uhinduka uburyo bwubwishingizi busanzwe kandi umubare wamasezerano uragenda wiyongera kuburyo budasubirwaho. Ubwiza bwubwishingizi bwumutungo hamwe na francise biragaragara kandi bigirira akamaro impande zombi zashyize umukono kumasezerano. Amahirwe yo kutishyura igice cyibyangiritse byatewe, muburyo bwamafaranga, adasubizwa uwagenerwabikorwa kandi akaba atishyuwe numwishingizi, mugihe habaye ikibazo cyubwishingizi - icyo bita francise, mugihe wishingira ibintu byimukanwa nibitimukanwa. , ifite ibyiza byayo. Ku bafite ubwishingizi, kuba mu masezerano y’igabanywa ryateganijwe, rishobora gukurwaho, mu mubare uteganijwe cyangwa ku ijanisha ry’amafaranga y’ubwishingizi cyangwa ku ijanisha ry’ibihombo, ryemerera kuzigama amafaranga iyo utanze politiki. Abagenerwabikorwa babona amahirwe yo kudahagarika hakiri kare umubano wamasezerano kuri politiki yubwishingizi, kubungabunga ubusugire bwubwishingizi bwubwishingizi, no kubyakira mugihe ibyangiritse cyane byangiritse kubintu byagaciro.

Hamwe nigihombo gito, kumafaranga make, yiteguye kwigenga, kubushake bwe kubushake bwe, adasabye indishyi zamafaranga isosiyete. Gutekereza mumasezerano ya actuarial, ijanisha rya francise, itanga amahirwe yo kuba mwirabura kumpande zombi zumubano wamasezerano. Imbere yumutungo udafite agaciro nigihombo cyamafaranga, muburyo bwibyangiritse byoroheje, gushushanya, guturika, igihombo cyatewe namazi yo gushyushya, cyangwa intambwe ya sisitemu yimyanda, biroroshye ko uwishingiwe akemura ibibazo bito wenyine, gusana byoroheje y'umutungo, kuruta kwishora no kwishora mu 'mpapuro', kuzuza ibyangombwa 'ikirundo' mugihe wanditse indishyi z'amafaranga. Uretse ibyo, inzira yimpapuro ubwayo irashobora gusaba ibiciro bitaziguye, birenze ubwinshi bwibyangiritse, wongeyeho igihe, imbaraga, n '' imitsi 'bidakwiye. Kugirango ugaragaze imikorere ya francise kubwishingizi hamwe naba nyirubwite, ubwinshi bwemejwe bugomba kurenga umubare wibuze byibuze byashoboka kandi bigahaza impande zombi zagiranye amasezerano. Kubwoko, usibye kugabanywa kubintu bisabwa, imitungo ikora, ubundi buryo bukoreshwa - nta shiti, by'agateganyo, imbaraga, ishingiro ryayo ni amasezerano yo kwishyura. Niba mumasezerano yubwishingizi bwumutungo hamwe byemejwe byemewe, ijanisha ryibyangiritse nigipimo ntarengwa ntarengwa, giteganijwe mumasezerano, nibyingenzi byingenzi.

Iyo bigaragarira mu masezerano yubwishingizi - kugabanywa bidasubirwaho, bivuze ko ibintu byifashe mugihe umubare wibyangiritse byumutungo udatangirwa ingurane numwishingizi kandi bigakurwa mubarwa niba igihombo kitarenze umubare waciwe, bityo rero ntasubizwe nyirubwite. Kuzirikana mumasezerano yubwishingizi bwumutungo - byemezwa byigihe gito, bisobanura ibihe aho igihombo gishobora kuba nyirubwite gifite agaciro mugihe runaka kumatariki yigihe cyagenwe cyo kugabanywa. Niba hamwe n'igabanywa ry'agateganyo, itariki ntarengwa y'ibikorwa by'ubwishingizi yarangiye, noneho indishyi z'ubwishingizi ntizemewe kandi ntizishyuwe. Umubare wubwishingizi bwimitungo ikurwaho biterwa nibintu bimwe kandi birashobora gutandukana. Ingano y’ibyangiritse idatangirwa indishyi iratandukanye kandi yigaragaza mu masosiyete atandukanye y’ubwishingizi mu buryo butandukanye, urugero, mu gikorwa cy’ubwishingizi bwa mbere, ijana ku ijana yishyurwa, noneho umubare w’ubwishyu ugabanukaho 20% cyangwa arenga. Inyungu yubwishingizi bwumutungo hamwe na francise ifite ishingiro ridasobanutse kandi ridasubirwaho, ryashizweho kugirango harebwe umutekano w’umutekano w’umutungo w’abantu ku giti cyabo n’ibigo byemewe n'amategeko, ku mafaranga runaka. Gukoresha uburyo bwa francise yubwishingizi butanga amahirwe yo kugabanya ibiciro byuwishingiwe no kuzigama uwagenerwabikorwa yishyuye amafaranga yibihombo.

Ubufaransa bwisosiyete yubwishingizi numushinga ufite akamaro kanini, mugushyira mubikorwa, ugomba kwibuka kubyerekeye ingaruka ushobora guhura nazo. Ubucuruzi bwubufaransa bushobora kuba ibyago cyane kuberako ukorana namafaranga. Ugomba kugira ububiko runaka bwumutungo wimari mugihe habaye ubwishingizi. Mugukorana na francise, urashobora kubona amakuru agezweho numushinga wubucuruzi witeguye. Mubyongeyeho, tekinoroji yo murwego rwohejuru hamwe nubumenyi bwihariye-ntigomba gusuzugurwa, ahubwo ikoreshwa kugirango igere kubisubizo byinshi. Shyira mubikorwa francise ubishoboye, uzane isosiyete yawe yubwishingizi kurwego rushya rwose rwumwuga.

Uzagira amahirwe yose yo kugera kubisubizo bitangaje mumarushanwa kuko bizashoboka gukoresha ikirango kizwi cyane, tekinoroji yo murwego rwohejuru, hamwe nubushobozi bwo kubaka no gukora neza umushinga wubucuruzi. Isosiyete yawe yubwishingizi izashobora kwinjira mucyerekezo cyambere iyo igurishijwe ukurikije amabwiriza yatanzwe nabahagarariye francise.

Ntugomba guha amahirwe abakurwanya kugirango bakurenze. Ibinyuranye nibyo, menya neza ko ushobora guhora uri intambwe imwe mugihe ukorana na francise. Nyuma ya byose, aya ni amahirwe adasanzwe yo kwinjira ku isoko hamwe ninyungu zisanzwe zihari, tubikesha uzashobora gushikama kandi igihe kinini muburyo bukora butwara imyanya myiza. Isosiyete yubwishingizi ikuweho nayo igufasha gutezimbere francisor. Nyuma ya byose, ugomba kwishyura umusanzu wamafaranga umaze gutangira. Numubare ugaragara wamafaranga, ubarwa nkijanisha ryishoramari ryawe, ritangwa mugice cyambere cyibikorwa.

Gahunda yubucuruzi yateguwe neza kandi ifite ubushobozi kuri francise kumasosiyete yubwishingizi izagufasha guhangana byoroshye imirimo iyo ari yo yose, nubwo byasaga naho bigoye mbere.

Usibye umusanzu wamafaranga, kugabanywa buri kwezi nabwo butangwa murwego rwambere. Ubu ni ubwami, kimwe n'amafaranga, aribyo kwamamaza. Ubwishingizi bukora neza francise izaguha amahirwe ukeneye gutsinda mumarushanwa n'amanota ateye ubwoba kubarwanya. Kora bike kubakiriya bawe kurenza abo bahanganye. Ibi bizaguha amahirwe yo guhangana byoroshye nakazi katoroshye, kandi bizanagufasha kurwego rwo hejuru rwubudahemuka. Iyamamaza ryamamaza iyo ryinjiye ku isoko rishobora kandi gukorwa hakurikijwe amategeko n'amabwiriza atangwa n'uhagarariye ikirango.

Gahunda yubucuruzi yateguwe neza izagufasha gushyira mubikorwa francise kumasosiyete yubwishingizi nibisubizo byiza. Uzashobora kugabanya igihombo bityo wiyemeze amahirwe yo kuba ikigo cyubucuruzi burushanwe. Korana nogutezimbere ibikorwa byubucuruzi, kubikora neza kandi udakoze amakosa. Nanone, automatike ntigomba gusuzugurwa; muburyo bunyuranye, bigomba gukoreshwa hamwe nibikorwa byiza.

Kubisosiyete yubwishingizi francise, byaba byiza ukoresheje sisitemu ya CRM. Bizatanga ubushobozi bwo gutunganya ibyifuzo byinjira hamwe nurwego ntarengwa rwo gukora neza. Ntugakore amakosa kandi ukore ukurikije amabwiriza, ube umukinnyi urushanwa kandi ukomeye kumasoko. Byumvikane ko, ugomba kubahiriza imyambarire y'abakozi mugihe ushyira mubikorwa francise hamwe nisosiyete yubwishingizi. Ahari uzahabwa imyenda yiteguye, cyangwa ugomba kubidoda wenyine ukoresheje ibishushanyo ufite. Mubyongeyeho, igishushanyo mbonera kigomba kubahirizwa kugirango ugere kubipimo byuzuye.

Umushinga wubucuruzi wateguwe neza uzatanga ibikoresho byose kugirango ubishyire mubikorwa neza. Ubufaransa bwikigo cyubwubatsi buzakorwa nigitabo cyubucuruzi. Ninyandiko yumutwe yatanzwe kugirango ubashe kugenzura umwimerere umwanya uwariwo wose.

Ubwishingizi bwimodoka francise - ijambo risanzwe hose mubwishingizi kubushake nibyingenzi mugihe wishingira imodoka. Ubwishingizi bwimodoka ni 'igihombo kitishyuwe'. Iyo ukorana nubwishingizi bwimodoka, ubwoko bukunze gukoreshwa nubwoko bwa francise nibisabwa, bitagabanijwe, kandi bifite imbaraga. Ubwishingizi bw'imodoka bushobora gukurwaho butanga ibyateganijwe mbere y’amasezerano yasinywe hagati y’umwishingizi na nyir'ubwite ku gice cy’ibyangiritse ku bintu bidashobora kunyurwa no kutishyura amafaranga y’amafaranga. Igabanywa ryerekanwa mugihembo cyagenwe cyangwa ijanisha ryamafaranga yubwishingizi cyangwa ibyangiritse byatewe. Hamwe no kugabanywa bidasubirwaho - umubare wubwishingizi ubarwa nkitandukaniro riri hagati yumubare wigihombo nigipimo rusange cyakuweho.

Dynamic yemerera guhindura ijanisha ryintererano yibihombo bifatika kubagenerwabikorwa, ihindura igipimo kitari mubiciro byindishyi. Imbaraga zemeza uburyo bwo gutanga umusanzu ibikorwa bitandukanye biratandukanye kandi birashobora gutandukana bitewe numubare wimanza, uhereye kumisanzu ijana kwijana mubyabaye mubwishingizi bwambere ndetse no munsi ya makumyabiri kwijana mugihe cyihutirwa cyakurikiyeho. Intego nyamukuru ningenzi yo gukoresha francise yimodoka ni ukugabanya umubare wibisabwa nabashinzwe gufata ibyemezo kubikorwa byangiritse byoroheje no kwishyura amafaranga make. Kuri buri buryo bwo kwandikisha amabwiriza yubwishingizi igice, gukora anketi, inyandiko zitunganya ibinyabiziga, gukora ubwoko bwose bwa tekiniki yimodoka nogusuzuma, kwishyura amafaranga yimodoka birakorwa, hamwe, agaciro kayo kenshi karenze umubare wacyo igihombo cyatewe kandi biganisha ku mbaga nini y 'igihe cyataye igihe. Ku mwishingizi, francise itanga ubufasha kandi ifasha kwirinda ibiciro bidafite ishingiro, kandi uwishingiwe - atanga amahirwe yo kuzigama amafaranga no kugabanya cyane uruhare rwabakozi kugirango bakemure ibyangiritse. Ijanisha ryemezwa rigira ingaruka kubiciro byubwishingizi bwimodoka, agaciro kacyo, niko ikiguzi cyubwishingizi kiri hejuru, naho ubundi. Ubwishingizi bwimodoka hamwe nibyemewe nibyiza cyane mubashoferi beza bahora bakurikiza gahunda nziza yo gutwara, bakurikiza amategeko yumuhanda, kandi bitondera mumihanda.

Hano ihame ryo gutwara ibinyabiziga bitagira impanuka no kubona inyungu zifatika zirimo. Impanuka nke nibyabaye mubwishingizi, guhamagarwa gake kuri societe yubwishingizi, hanyuma, kubwibyo, kugabanuka kwijanisha hamwe ninyungu zisanzwe zabakiriya, hamwe nubwishyu bwubwishingizi bwubwikorezi. Ku kigo cyubwishingizi, ubwishingizi bwimodoka kubushake hamwe nabakiriya benshi bashoramari bafite uburambe nubucuruzi bwunguka cyane.