Tagisi francise ni ivugurura ryubucuruzi bwo gutwara abantu. Umuntu wese ufite imodoka, afite iterabwoba ryo gutakaza akazi cyangwa nkayandi yinjiza, byibuze yigeze gutekereza kubijyanye no gutwara abantu. Ibi bisaba uruhushya, imodoka, hamwe na porogaramu kuri terefone. Serivisi ya tagisi ni urwego rushya rwinjiza. Moderi ishaje ya sosiyete itwara tagisi ni ukugura imodoka, guha akazi abashoferi, hamwe nandi matsinda mato. Ubu ibintu byose biroroshye cyane, birahagije kwiyandikisha nka rwiyemezamirimo, kugirana amasezerano nabashoferi-batangiye gukora.

Ariko muriki gihe, havutse ikibazo cyamarushanwa menshi, kandi kubona tagisi francise birashobora kuba inzira. Ubu buryo buzagufasha guhita ufata umwanya wambere muri ubu bucuruzi mumujyi wawe. Kubera ko uruganda rwa francisor rutanga serivise zizwi cyane. Abantu baramwizera kandi biteguye kwishyura. Urashobora kandi kwirinda ingaruka zishobora kubaho; francisor izi umwihariko wisoko kandi yiteguye gusangira ubunararibonye bwe. Rwiyemezamirimo mushya ashobora guhura n'ikibazo cyo kugenzura ibikorwa bya leta, hamwe nabanywanyi, abashoferi ba tagisi badakora byemewe n'amategeko (bityo bagahora bakuraho ibiciro). Umu francisor azi gukemura ibyo bibazo.

Ubu ibigo binini bifata amasoko ya serivisi zitwara abantu kandi ibigo bishaje nta kundi byagenda uretse guhagarika ubucuruzi bwabo cyangwa kugura francise. Mbere yo kugura francise, birakwiye ko wiga neza amasezerano yubufatanye, bityo urashobora kwirinda ibibi bizaza. Waguze rero tagisi francise. Ubona iki? Urashobora kwiringira gukora mwizina ryikirango kizwi cyane, kuri centre ikonje ikora, porogaramu igendanwa, hamwe nibyifuzo bifatika byo gukorana nabashoferi. Mubyukuri, francisee irashobora kugenzura gusa ireme rya serivisi zitangwa, kandi imirimo yose yubuyobozi ikorwa naba francisor. Na none, francisor yita kumirimo itunganijwe neza ya tagisi ubwayo. Azafasha gutunganya akazi kuburyo abanywanyi badashobora na gato guhindura urujya n'uruza rw'abakiriya no gukenera serivisi.

Ni ikihe giciro cya francise gishobora guterwa? Igiciro kibarwa hashingiwe ku baturage, umujyi aho ubwikorezi buzakorerwa. Nanone, ikiguzi giterwa na reta ya tagisi. Muri iki gihe, franchisee azakenera gushora imari muri sosiyete itwara tagisi n'amafaranga rimwe. Abafaransa bamwe ntibateganya kwishyura buri kwezi (amafaranga yubukode). Iyo bagiranye amasezerano na buri mukiriya, ibisabwa biganirwaho ukundi. Noneho, tagisi francise yunguka: ishoramari rito (kandi rimwe na rimwe rigabanywa kuri zeru); igihombo n'ingaruka zirahari rwose; mugihe kizaza, urashobora kwakira amafaranga yizewe yemewe; franchisee ibona software ya societe izwi, ihita iba uyihagarariye; nta mpamvu yo gushora imari mukwamamaza no guteza imbere software; ubona urujya n'uruza rw'abakiriya, kubera izina rya sosiyete izwi, ugomba guhangayikishwa n'ibiciro, ufungura ikigo gikonje; inyungu zinyongera ziva mubufatanye zitangwa, kurugero, amahirwe yo kugura imodoka hamwe nigabanywa, ubwishingizi bwimodoka. Ni iki kindi franchisee yakwiringira? Amahugurwa n'inkunga ikomeje.

Ibi bivuze kwakira ibisobanuro n'amahugurwa yo gukora muri porogaramu zigendanwa, gutanga amahugurwa na gahunda zidasanzwe zo kunoza ibibazo byubuyobozi, serivisi ya serivisi. Aba francisor barashobora kandi gufasha muguhitamo imishinga idasanzwe yubucuruzi, guhitamo aho tagisi itwara, kubona impushya, no kubaka no kubungabunga abakiriya. Urashobora kandi kwishingikiriza kumfashanyo yemewe, ubufasha mukwinjiza abashoferi, nubuyobozi. Nigute ushobora guhitamo amakuru agezweho, kandi cyane cyane, yinjiza tagisi francise? Icyambere, ugomba gukora ubushakashatsi kubyifuzo byose bihari. Ni iki ukwiye kwitondera? Mbere ya byose, ku izina rya sosiyete, hari amakuru kuri interineti. Hitamo amahitamo akwiye, uyagereranye kandi ubaze sosiyete ya franchise. Urashobora gusaba isosiyete ibyemezo byose kubikorwa, impushya, ibyemezo.

Ibi bizagukiza guhura nabashuka. Umunyamurwango winyangamugayo ntazahisha inyandiko zabigize, nkuko bisanzwe, abakinnyi nkabo bafite ibintu byose bisobanutse kandi byoroshye. Mugihe uguze francise, harikibazo cyo kubona dummy muburyo bwa porogaramu idakora ya enterineti cyangwa page. Kumurongo wuzuye wibitekerezo byubu, reba kurutonde rwacu rwa interineti. Twakusanyije ibyifuzo byingenzi kuri wewe, bigabanijwe nigiciro cyishoramari ryawe. Kurubuga rwacu, uzasangamo abagurisha francise gusa. Tangira intsinzi yawe hamwe na catalog yacu.

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.