Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Sitidiyo yo gufotora francise irahamagarira abakunda gufotora, nabantu gusa bashaka kubona amafaranga mubucuruzi bwunguka. Ni ukubera iki ibi ari ngombwa kandi ni ukubera iki ubu bwoko bwa francises bukunzwe cyane? Kuberako gufotora no gufata amashusho nikimwe mubice byiza byubuzima bwacu. Hamwe na terefone iri hafi, umuntu ugezweho arashaka gufata ibintu byose byingenzi kandi atari gusa. Muri icyo gihe, haracyari icyifuzo cyo gufata ibyabaye muburyo bwiza cyane, murukuta rwa sitidiyo yifoto, aho ibintu ubwabyo bigira uruhare mumashusho meza kandi atazibagirana. Sitidiyo yo gufotora francise nishoramari ryunguka. Gutegura ubucuruzi ntibisaba ishoramari rinini, kandi inyungu yihuse kubucuruzi nayo iragaragara.

Nibyiza, icy'ingenzi nuko iki ari ikibazo kigutera kurema no guhaza ibyo ukeneye mu mwuka. Icyambere, ugomba guhitamo serivisi uteganya gutanga. Gukodesha ibyumba byinshi byiza, bitatse cyangwa utange marike yinyongera, imyambarire, nibindi bikorwa bya francise. Ihitamo rya mbere riroroshye cyane kandi ntirisaba ishoramari rinini, birahagije kugira umwe cyangwa babiri bafotora. Mugihe cya kabiri, ukeneye kwisiga inzobere, gushushanya hamwe nabandi bahanga. Ni ukubera iki ari byiza gufungura studio yimyambarire ya francise? Hariho impamvu nyinshi zibitera. Urashobora gukora mwizina ryikirango kizwi, bivuze ko burigihe ufite umukiriya utamenyereye kuzigama ubuziranenge.

Uzafashwa no guhitamo ibibanza. Nibisanzwe, francisor yatsinze ifite amahame shingiro nibisabwa, imitako, n'akarere. Wakira urutonde rwibikoresho bisabwa. Urashobora kandi kubona ibisobanuro byumuntu utanga isoko. Baragufasha nurutonde rwa serivisi zitangwa. Ubunararibonye bwa francisor butanga, hamwe na serivisi nkuru, gutanga imikorere izana amafaranga yinjiza. Inkunga yo kwamamaza no kuzamura kumurongo rusange, gutanga ibikoresho byiza byo kwamamaza.

Guhitamo no guhugura abakozi nikintu kigena kuko ubwiza bwamafoto buterwa nayo. Ahari hariho abafotora amasomo yo kunoza ubuhanga bwo gufotora. Cataloge yacu ikubiyemo francise izwi cyane ya francise ifite akamaro muri 2021. Ukoresheje kugendagenda, urashobora guhita umenya neza francise itangwa bijyanye na bije yawe. Turagufasha gutangira ubucuruzi bwawe vuba bishoboka.