Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwikigo cyegeranya nigikorwa cyihariye gishobora guhura ningorane zimwe na zimwe kubutaka bwibihugu bitandukanye, kubera ko ikigo gishinzwe gukusanya gikeneye gukora nuburyo bwihariye, akenshi iterabwoba no gusebanya. Niyo mpamvu ari ngombwa gukora igikorwa gikomeye cyo gusesengura mbere yo guteza imbere francise. Uzakenera kwiga amategeko yemewe akubuza gukora ubu bwoko bwubucuruzi. Shyira mubikorwa francise neza kandi neza, wirinde amakosa muri gahunda yingenzi. Ibi bizaguha amahirwe yo kubaka umushinga wubucuruzi uzakuzanira amafaranga menshi mugihe kinini. Icyegeranyo cyo gukusanya ni umushinga wubucuruzi, mugushyira mubikorwa uracyakeneye kubahiriza amahame mbwirizamuco.

Birumvikana ko ibisubizo biri hejuru ya byose, ariko, imbibi zimwe na zimwe ntizikwiye kwambuka. Ibigo bishinzwe gukusanya ntabwo bifite izina ryiza cyane, rero, hitamo francise nziza izaguha urutonde rwuzuye rwibikorwa kandi icyarimwe ibikoresho byemewe n'amategeko.

Mugihe ukora kuri francise yikigo gishinzwe gukusanya, ugomba no kumva neza ko gukora mwizina ryikirango cyikigo kizwi bisaba amafaranga. Ubwa mbere, usanzwe murwego rwo kubishyira mubikorwa, wemeye kwishyura inshuro imwe. Ni 9, 10, cyangwa 11% yishoramari ryambere ushaka gukoresha. Byongeye kandi, mugihe ushyira mubikorwa francise yikigo gishinzwe gukusanya, ugomba kandi kuzirikana ko amafaranga yimisoro n'amafaranga yo kwamamaza ari amafaranga abiri yakuweho azagutwara kugeza kuri 9% yinjiza yose cyangwa ndetse no kugurisha buri kwezi. Ibisabwa byose byumvikanyweho naba francisor kugiti cyabo, icyakora, itegeko rusange rireba ubwoko bwose bwubufaransa. Ugera gusa kumasezerano akwiye nuhagarariye ikirango hanyuma ukayashyira mumasezerano.

Gukorana nikigo gishinzwe gukusanya francise ni amahirwe yawe yo kugera kubisubizo bitangaje mukurwanya abanywanyi kuberako haboneka ibikoresho byinshi bitandukanye. Ubu ni tekinoroji yo mu rwego rwo hejuru, kumenya-uburyo, nuburyo butandukanye bwo gukorana nabakiriya bawe.