Ifaranga rimwe francise uyumunsi nuburyo bwo guhagarara kubintu bisa kumasoko ya francise. Amafaranga yishyurwa ntakindi kirenze amafaranga yo kwinjira kugirango abone uburenganzira bwo guhagararira inyungu yikimenyetso, akora muburyo bwabo. Amafaranga yishyurwa rimwe ni ubwishyu bwambere kuri franchisee kuri francisor nyuma yubucuruzi burangiye na mbere yo guhererekanya uburenganzira bwo gukora mukarere runaka, ukurikije ibisabwa. Amafaranga yatanzwe kandi akubiyemo amahugurwa ya franchisee, amabwiriza, ubufasha mugutezimbere ubucuruzi, gusura ahacururizwa, gutanga abakiriya, nibindi. Uyu munsi, iyo amarushanwa yiyongereye, ntabwo abantu bose bakoresha ubwishyu bumwe. Umubare w'amafaranga yishyuwe rimwe ugenwa n'ibiciro by'isosiyete yo gutangira no gufasha umufatanyabikorwa kubungabunga, ndetse no kuzirikana igice.

Ntabwo aribyo, ntabwo byoroshye gutangiza umushinga wenyine, bityo francise nintangiriro nyayo yo gukora ubucuruzi, kwinjira mumasoko mwizina rizwi, kuva yatangira guhera abizeye mubushobozi bwabo, amahirwe kandi mugire umwanya munini wubusa. Ubumenyi nubuhanga bwo kuyobora, kugura abakiriya, kwerekana amakuru, no kwamamaza birakenewe. Kugirango utinjira mubintu bitameze neza, hitamo francise yingirakamaro hamwe cyangwa idafite icyarimwe, ugomba gukorana nububiko bwizewe, nka kataloge yubufaransa. Biroroshye cyane guhitamo francise ukoresheje kataloge, ukabona igiciro cyamafaranga, ibintu, nibindi bipimo. Ububiko bwerekana amakuru yose, igipimo, hamwe nuburyo bisabwa, imyaka ingahe ku isoko, inyungu francisee itegereje, icyo francisor itanga, nibindi. Usibye kubona umufatanyabikorwa, iduka ryoroshye nkuko kwamamaza kwamamaza, hamwe bigari, bikwira isi yose. Birakwiye ko twibuka ko uko ibicuruzwa byinshi bihari, niko bisabwa, kumenyekana, inyungu, ninyungu.

Amafaranga yose yakuweho agaragazwa mu ibaruramari kuko inyungu iboneka mu kugurisha ibicuruzwa, serivisi, n'ibindi. Amafaranga yishyurwa rimwe aratandukanye bitewe nigiciro cya francise ubwayo, bitewe nuko haboneka ubwoko buhendutse kandi buhenze. Guhindukira mububiko, biroroshye rwose guhitamo ibyo ukunda. Kurugero, ntabwo wigeze uhitamo guhitamo nibikorwa byubucuruzi bwawe, ntacyo bitwaye. Urashobora kureba ibyifuzo byose hamwe cyangwa winjiza francise isabwa muri moteri ishakisha. Hariho kandi ibyiciro na subcategories. Mugihe uhisemo icyifuzo, ugomba kwitondera akarere, ikiguzi, ibisabwa, amakuru yo kwishyura, kwishyura inshuro imwe, nibindi.

Nkuko bisanzwe, ubwoko bukenewe cyane bwama francises ni ibicuruzwa byihuta, ibicuruzwa, ibigo bya serivisi, laboratoire, salon yubwiza, nibindi urashobora kugura francise ihendutse ntamafaranga yishyurwa rimwe. Umusanzu wigihe kimwe nubwishingizi bwaba francisor mubufatanye burushijeho gukorana naba francisee, bityo ubucuruzi bwose butangira guhera igihe cyo kwishyura icyarimwe, bigatuma habaho imyumvire nimyumvire ikomeye. Nkuko bisanzwe, nta kwishyura rimwe, francise ireba ibicuruzwa gusa, urebye kugura no kugurisha, kandi kugabanywa kwinyongera ntabwo ari ngombwa hano. Amafaranga yubufaransa rimwe cyangwa amafaranga ntabwo asubizwa. Amafaranga yishyurwa francise ni inshuro imwe kandi yagenwe. Ububiko bwa francise butanga kuzigama kumatangazo, kongera ibyifuzo, no kubona abantu bahuje ibitekerezo hagati ya francisees. Ibikorwa byose birerekanwa kandi bifite akamaro.

Inzobere zacu zitanga amasaha yose kumasaha, kugisha inama, no kuganira, gutanga amakuru ninama kubijyanye no kuzamurwa no kwamamaza. Kuki ubundi byunguka kugura francise? Kuberako bagufasha mumahugurwa y'abakozi, tanga kubara umubare winyungu zigihe runaka, urebye umushinga wogushushanya, mugushiraho urubuga rwibigo, kwagura abakiriya, nibindi. Ingaruka nkeya, ndetse no kuzirikana icyambere. -ubwishyu. Umusanzu umwe ntushobora kurenga makumyabiri na gatanu kwijana ryikiguzi cya francise, kuko francisee irashobora kubara ibintu byose byigenga, ukurikije igishoro kiboneka. Birakwiye ko twumva ko kwamamaza mubisanzwe bidakenewe, urebye ibyateganijwe no kwitabira kataloge ya franchise buri munsi. Nyuma yo kunyura muri kataloge, urashobora kumenyana gusa na francise gusa ariko kandi ukanishyurwa rimwe gusa, hamwe nibyifuzo bikunzwe hamwe nubwoko buhendutse bwubucuruzi, ibitekerezo n'imishinga, aho uba, hamwe nububiko.

Andi makuru arahari kubuhanga bacu, batanga inama kumibare yabigenewe, kimwe no kujya mububiko, gusoma ibisobanuro byabakiriya bacu, kubona amakuru yingenzi, nibindi. Turindiriye uruhare rwawe nicyizere. Dutegereje ubufatanye butanga umusaruro mumyaka myinshi iri imbere.

Ibaruramari ni umushinga wubucuruzi ushobora kubyara inyungu, mugihe cyicyiciro cyo kuyishyira mubikorwa, ushobora guhangana cyane nabanywanyi. Inzego zirushanwa zishishikajwe nuko abakinnyi bashya ku isoko badashobora kuguma igihe kirekire. Iyi niyo mpamvu ugura francise. Nyuma ya byose, iraguha amahirwe meza yo kubona inyungu zingenzi zimaze gutangira muguhangana nabahanganye bakomeye kandi bakomeye. Ntabwo uzakora, ariko ubifashijwemo numufatanyabikorwa wubucuruzi ufite uburambe aguha inkunga yuzuye. Kubwibyo, ukeneye kwishyura gusa amafaranga runaka, atangwa na francise iyariyo yose, ntabwo ari ayerekeye ibaruramari gusa.

Usibye izina ryiki kirango, urabona ko ufite amategeko yose, amategeko, nibitabo byubucuruzi. Umubare munini wuburenganzira butandukanye uhembwa cyane. Ku cyiciro cyambere, wishyura ikintu hafi 11% kuburenganzira bwo kugurisha ibikorwa mwizina ryiki kirango. Byongeye kandi, gushyira mubikorwa francise yubucungamari, ugomba kwishyura kugeza 9% yumusaruro cyangwa amafaranga winjije washoboye kubona ukwezi kwawe. Ibi ni bike cyane urebye ko hamwe nuburyo bwibaruramari bwa francise, urashobora kubona byinshi birenze ibyo ntanumwe.

Buri gihe hitabwa cyane kubaruramari mugushyira mubikorwa ibikorwa byo mu biro kuva ikusanyamakuru ryibaruramari rishingiye kuri ryo. Iyo ucunga francise, imibare irashobora gukoreshwa kugirango uhore ufata icyemezo cyukuri cyo kuyobora. Kora ibikorwa byawe neza, koresha ibikoresho byisesengura, hanyuma, uzemezwa gutsinda. Gukora neza ibaruramari ni umushinga wubucuruzi, mugushyira mubikorwa ushobora kuzamura cyane mubukungu bwawe. Mugihe ukora ibaruramari cyangwa kugenzura francise, birakwiye kandi kwibuka ko ufata inshingano zimwe. Byongeye kandi, inshingano ntizagarukira gusa ku gukenera kwishyura ijanisha runaka ryibyo binjiza.

Urashobora kandi gusabwa kugura ibarura, serivisi, ndetse birashoboka nibicuruzwa byamakuru muri francisor. Byose biterwa nubwoko bwamasezerano yanyuma urangiza mugihe ukora amasezerano. Gukora neza umwuga wibaruramari ni umushinga wubucuruzi, ushobora gukoreshwa mugutanga isesengura no gusobanukirwa nibikenewe kunozwa kugirango ubashe gukurura abaguzi benshi. Imbaraga nintege nke birashobora gushakishwa hifashishijwe isesengura rya swot, kandi isesengura ryibikorwa byo guhatanira kwemerera gusobanukirwa ningorane franchise yawe izahura nazo mugihe kizaza mubucungamari.