Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ibaruramari ni umushinga wubucuruzi ushobora kubyara inyungu, mugihe cyicyiciro cyo kuyishyira mubikorwa, ushobora guhangana cyane nabanywanyi. Inzego zirushanwa zishishikajwe nuko abakinnyi bashya ku isoko badashobora kuguma igihe kirekire. Iyi niyo mpamvu ugura francise. Nyuma ya byose, iraguha amahirwe meza yo kubona inyungu zingenzi zimaze gutangira muguhangana nabahanganye bakomeye kandi bakomeye. Ntabwo uzakora, ariko ubifashijwemo numufatanyabikorwa wubucuruzi ufite uburambe aguha inkunga yuzuye. Kubwibyo, ukeneye kwishyura gusa amafaranga runaka, atangwa na francise iyariyo yose, ntabwo ari ayerekeye ibaruramari gusa.

Usibye izina ryiki kirango, urabona ko ufite amategeko yose, amategeko, nibitabo byubucuruzi. Umubare munini wuburenganzira butandukanye uhembwa cyane. Ku cyiciro cyambere, wishyura ikintu hafi 11% kuburenganzira bwo kugurisha ibikorwa mwizina ryiki kirango. Byongeye kandi, gushyira mubikorwa francise yubucungamari, ugomba kwishyura kugeza 9% yumusaruro cyangwa amafaranga winjije washoboye kubona ukwezi kwawe. Ibi ni bike cyane urebye ko hamwe nuburyo bwibaruramari bwa francise, urashobora kubona byinshi birenze ibyo ntanumwe.

Buri gihe hitabwa cyane kubaruramari mugushyira mubikorwa ibikorwa byo mu biro kuva ikusanyamakuru ryibaruramari rishingiye kuri ryo. Iyo ucunga francise, imibare irashobora gukoreshwa kugirango uhore ufata icyemezo cyukuri cyo kuyobora. Kora ibikorwa byawe neza, koresha ibikoresho byisesengura, hanyuma, uzemezwa gutsinda. Gukora neza ibaruramari ni umushinga wubucuruzi, mugushyira mubikorwa ushobora kuzamura cyane mubukungu bwawe. Mugihe ukora ibaruramari cyangwa kugenzura francise, birakwiye kandi kwibuka ko ufata inshingano zimwe. Byongeye kandi, inshingano ntizagarukira gusa ku gukenera kwishyura ijanisha runaka ryibyo binjiza.

Urashobora kandi gusabwa kugura ibarura, serivisi, ndetse birashoboka nibicuruzwa byamakuru muri francisor. Byose biterwa nubwoko bwamasezerano yanyuma urangiza mugihe ukora amasezerano. Gukora neza umwuga wibaruramari ni umushinga wubucuruzi, ushobora gukoreshwa mugutanga isesengura no gusobanukirwa nibikenewe kunozwa kugirango ubashe gukurura abaguzi benshi. Imbaraga nintege nke birashobora gushakishwa hifashishijwe isesengura rya swot, kandi isesengura ryibikorwa byo guhatanira kwemerera gusobanukirwa ningorane franchise yawe izahura nazo mugihe kizaza mubucungamari.