Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

Iyo mota franchise inoshingairira kutsvaga kushanda kwayo mumunda wezvemabhizimusi zviitiko. Auto franchise ikozvino yanyanya kushandiswa uye inozivikanwa nevatengi. Vazhinji varidzi vehurongwa vanoda kugadzira mota franchise iyo inoshanda uye inogadzirisa iyo brand nguva dzese. Iwe unogona kuwana akakodzera mugadziri pane yakasarudzika webhusaiti ine runyorwa rwevatengesi vane akasiyana mapurojekiti. Kana iri yekufarira, zvinodikanwa kuti udzidze zvakadzama ruzivo rwezvigadzirwa zvehofisi yemugadziri pamwe nekuchinjira kune yakakosha saiti. Mushure mekuongorora runyorwa razvino rwevaridzi vepfungwa, iwe unofanirwa kuenderera mberi kunhaurirano muchimiro chemusangano wega, mhedzisiro yacho inoratidza mwero wekubatana kwesangano.

Kusayina kondirakiti kunopa mudiwa kodzero yekutanga bhizinesi. Kana mumwe wako achinzwa kushomeka kweruzivo rwakakosha, zvakakodzera kuti utaure nenyanzvi dzemugadziri wemotokari, vanoita misangano yekushambadzira uye nzira dzekushambadzira munguva pfupi inotevera kuti vawedzere ruzivo rwemotokari uye kutengesa mota. Mumamiriro ezvinhu asingafanoonekwi kana uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinga Iwe unokwanisa kudzikisa dzakasiyana siyana njodzi nekundikana nekutora kweprojekiti iyo yaizoonekwa mukugadzirisa kambani wega. Uye zvakare, muridzi wepfungwa ine zano rekugovana newe runyorwa rweakakosha epamberi mabhizinesi ekunyepera, kwaanga achifamba pamusoro pemakore, achiwana hunyanzvi hwakajeka uye ruzivo rwakakura rwehunyanzvi. Kutenga mota franchise zvinoreva kuti haufanire kutsvaga bhizinesi uine zano wega, pamwe nekugadzira chirongwa chinogona kuve nezvakawanda zvisina kunaka, nekuparadzwa kwekambani mune ramangwana. Ichi ndicho chikonzero iyo franchise yave ichinyanya kufarirwa uye iri kudiwa pasirese pasirese nekuti zviri nyore kwazvo kuita bhizinesi neyakagadzirirwa-kugadzirwa chiratidzo pane kuvaka kambani kubva pakutanga. Uyezve, unogona kugara uchikunda nekuti iwe une mumiriri kubva kumugadziri weprojekiti kuti akubatsire iwe kupa rairo kuraira panguva.

Izvo zvinofanirwa kucherechedzwa mune ramangwana rakagadzirira-rakagadzirwa mazano nehurongwa kuve hunonyanya kufarirwa, kubatsira mabhizinesi madiki kuti azvizive ivo vega mumusika wekutengesa uye vagare niche yavo. Kuchengeta zvinyorwa kunoda rubatsiro rwemugadziri, uyo anopa rutsigiro rwakakosha mune ese akakosha matanho ekutanga ekumisikidza mota franchise kambani. Wese muridzi wemazano akaisa yakawanda yekuedza kwavo kuvaka kambani, ine vanobatana uye neyekutengesa network, vachiisa mumakore ekushanda nesimba uye mari yekudyara mune ino yekubhadhara-purojekiti. Kana iwe uri mushandisi ane chivimbo uyo atenga franchise, iwe uchaona muenzaniso wemugadziri, uyo une ruzivo rwekuti ungaita sei chirongwa nenzira kwayo, kuverenga mutengo wemutengo, uye kuratidza iyo purofiti. Mune zvimwe zviitiko, ruzivo rwakadai rwunowedzera ruzivo rwako, richikupa kodzero yekushandisa hunyanzvi hwawakawana, hwakakosha mune ramangwana kukura uye kuwedzera kwebhizimusi kune saizi yaunoda. Varidzi vepfungwa dzakagadzirira-vanogona kushanda mukugadzirwa kwefranchise munzira ipi neipi, kungave kuri chiitiko mukugadzirwa kwezvigadzirwa, zvekutengeserana-zvigadzirwa, kana kupihwa nekuitwa kwemasevhisi. Mutengo wepurojekiti yakapera unogona kuve wakasiyana pamutengo sezvo zvinoenderana nekuti mugadziri anoongorora sei zano, achiverenga mari inochengetwa achifunga nezve nguva yenguva nenzvimbo yakasarudzwa.

Izvo zvinofanirwa kucherechedzwa iyo inodhura kwazvo franchise inogona kutariswa sechinhu chekugadzira kugadzirwa, iyo inoda yakasarudzika nzira, hukuru hunyanzvi, uye zvakakomba kudyara. Kana zvasvika pakutungamirwa kwechero yekutengesa yekutengesa, kukosha kweiyo franchise kudiwa kunogona kusiyana zvichienderana nerudzi rwezvinhu zvakatengeswa. Zvisinei nemafomu uye nhungamiro yaunosarudza kuti uwane franchise, unofanira kutanga wagadzirisa kugona kwako kwemari, pamwe nekuwana ruzivo mune yakasarudzika munda. Iwe unogona kushandisa izvo zvinhu iwe pachako, uchibudirira kugadzira iyo inoguma kambani kune iyo yaunoda nhanho. Mushure menguva yakati, wasvika pakakwirira, iwe unokwanisa kunyatso nzwisisa iyo nzira yawakazvisarudzira wega, uchiziva mashandiro akachinja hupenyu hwako. Unogona kugara uchigadzirisa chero dambudziko, chakakosha chinhu kuva nenguva yekuita sarudzo chaiyo, uchiteverwa nemhedzisiro uye tarisiro gare gare. Uine mota yekutenga franchise, iwe unogona kunyatso kuona ako ese marongero, kuzadzisa zvaunoda mhedzisiro uye zvakakwirira zvakakwirira pabasa rako.