Franchise. Kune vana, zvisarudzo zvakasiyana siyana zvebhizimusi rinova mhinduro kune zvazvino mamiriro, kana zvichinetsa kubata chete pfungwa yekuwana mhedzisiro ine purofiti. Mukati megadziriro yeiyo franchise, munzira yakadai sevana, vatengi vazhinji vanozokwanisa kufarira iro bhizimusi chiitiko cheichi fomati, neyakagadzirira-kushandisa-mazano mapurojekiti. Kune franchise yevana, zvakanyatsonaka kusarudza muridzi wega zvakazvimiririra, achifunga zvakadzama nezve iyo yakasarudzwa gwara. Nhasi, vatengi vazhinji vanotenga yakagadzirira-yakagadzirirwa vhezheni yeiyo franchise, iyo inoshanda yakazvimiririra padanho rematavi nemapoka, ichibvisa zvachose njodzi dzakasiyana siyana nemisungo. Izvo zvinofanirwa kucherechedzwa kuti iyo yakakwira iyo nhanho yekugona kugona kwedzidzo yeiyi pfungwa, inokwidza mutengo weprojekiti uye inowedzera kuvimbisa mhando yekambani iyi.

Padanho rekutanga, kana uchisarudza mugadziri, zvinofanirwa kuitirwa musangano, panguva yekukurukura zvakadzama zvese zvakatarwa uye tarisiro yekubatana pamwe pane franchise. Mune ramangwana, unogona kuzviziva nerondedzero yemagwaro anodikanwa, ayo anounganidzwa zvakadzama nevashandi vanokwanisa vemugadziri. Iwe ungangoda kumhanyisa mashoma ekushambadzira uye ekushambadzira misangano yevatengi izvo zvinobatsira yako raramo kuti iwedzere kutengesa kwako zvakanyanya. Iwe unogara uine mukana wekumutsa chero mibvunzo nezve franchise yevana, kujekesa mamiriro akasiyana nehunyanzvi hwechiratidzo, kuita hurukuro yakabatana yenyaya iyi. Yakagara ichiratidzwa kuti zviri nyore kwazvo kutora chikamu mukuvandudza bhizinesi nefranchise yevana pane kutanga rako bhizinesi kubva pakutanga chaipo. Mafranchise evana anogona kutengwa nechinangwa chekugadzira zvigadzirwa, kutengesa zvinhu, uye nekupa masevhisi. Ine franchise yevana, vatengi vane mafambiro eiyi fomati vanozokwanisa kushandisa yavo zano uye zano.

Vatengi vachagutsikana nesarudzo yechiratidzo, sezvo nzira yese yekuvandudza yemugadziri ichizobatanidzwa nemabatiro ebasa uye nekuwedzera kwekupa kwemasevhisi. Parizvino, akagadzirira-akagadzirwa mafranchise anofarirwa zvakanyanya pasirese, awana kuvimba kwevatengi netarisiro yekuumba yepamusoro-soro uye inoshanda zano iro rinoshandiswa pamwero mukuru. Sarudzo yemumwe mugadziri pachikamu chemutengi inozokanganiswa neiyo inosimudzira uye inozivikanwa trademark, iyo yanga ichigadzira zita rayo rakabudirira kwemakore mazhinji. Kana iwe ukatenga franchise yevana, ipapo iwe unoziva nekutanga kutevera iyo yakatotsikwa nzira, uko kune kuraira kwechiito chega chega. Nekutora kweiyo franchise yevana, iwe unofanirwa kuisa akasiyana maLevers ebudiriro, iyo hombe iyo icharatidzirwa nevagadziri vepfungwa. Zviri nyore kwazvo kuvaka rako bhizinesi pane rakapedzwa chirongwa pane kugadzira bhizinesi rako pachako nemusika analytics, iyo iwe yaunowana mukana wese kuverenga zvisizvo. Izvo zvinofanirwa kutaurwa kuti ndizvo chaizvo zvakafanira kugara uchivimba nyanzvi pane kuita basa rakazvimirira fomati zvinoenderana nezano rakasarudzika uye chirongwa chakasarudzwa.

Chidimbu chakakosha uye chakakosha chinoramba chiri mamiriro ekusarudza iyo franchise, iyo iwe yaunogona kukurukura zvakadzama nevamiriri veiyo brand, kuti unyatso kusiyanisa pakati pehunyanzvi hwevatengi uye tarisiro yazvino. Chero ipi yakavandudzwa franchise inozogona kuwana yakakura chiyero nekufamba kwenguva, iyo inogona kuvandudzwa pamwe nekugadzirwa kwematavi uye mapoka akapoterera pasirese. Iwe unozogona kushingairira kuvandudza franchise yevana iyo inokwanisa kugadzira iyo inodiwa purofiti nekuwana kune yepasi rose nhanho.

Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.

Franchise muMyanmar inobvumira kuwedzera nekusimbisa kudyidzana neMyanmar iri pamuganhu neIndia. Nerubatsiro rwefranchise, zvinokwanisika kwete chete kuti uwedzere bhizinesi rako asiwo kuvhura bhizinesi rekutengesa uchishandisa izvo zvinopihwa nevamabhizinesi vane ruzivo. Kuti usarudze uye uzive pamusika, iwe unofanirwa kutevera chinongedzo kukatalog uye uone izvo zviripo izvozvi zvefranchise, uchifunga mamiriro, mutengo, uye mamwe ma parameter ayo anodikanwa kune basa rekubatana remufranchisor uye iye anotengesa kodzero . Mune iyo catalog, unogona kusarudza inodiwa dunhu, guta, uye nyika, semuenzaniso, Myanmar. Zvino zvinokwanisika kushandisa yekutsvaga injini, sarudza inodiwa munda wezviitiko, sarudza chakakosha chikumbiro chebhajeti iripo, uchifunga nezve huwandu, mari yekuwedzera uye mari yemubhadharo, mvumo. Izvo zvinokwanisika kuvhura rakasiyana mhando bhizinesi muMyanmar, uye ine mukurumbira brand iri nyore uye inobatsira kuita kudaro, hapana chikonzero chekuwana vatengi kana kuisa mari mukushambadzira.

Zvakare, zvinofanirwa kunzwisiswa kuti iyo franchise ine imwe nguva, mushure mezvo iyo franchisor haizobatsire mukutungamira, kutonga, kusimudzira, rubatsiro, uye kudzidziswa kwevashandi, pamwe nekuuya pakuvhurwa kwemapoinzi matsva. Kuti uwane rumwe ruzivo ruripo rwekubvunza chero nguva nevateereri ve catalog uye franchisor. Zvakare, nyanzvi dzedu dzinobatsira nekunyoreswa zviri pamutemo muMyanmar nedzimwe nyaya. Tinokutendai pamberi pekutaurirana kwenyu uye kuvimba, tinotarisira kubatana kwenguva refu.