Franchise. Kune vana, zvisarudzo zvakasiyana siyana zvebhizimusi rinova mhinduro kune zvazvino mamiriro, kana zvichinetsa kubata chete pfungwa yekuwana mhedzisiro ine purofiti. Mukati megadziriro yeiyo franchise, munzira yakadai sevana, vatengi vazhinji vanozokwanisa kufarira iro bhizimusi chiitiko cheichi fomati, neyakagadzirira-kushandisa-mazano mapurojekiti. Kune franchise yevana, zvakanyatsonaka kusarudza muridzi wega zvakazvimiririra, achifunga zvakadzama nezve iyo yakasarudzwa gwara. Nhasi, vatengi vazhinji vanotenga yakagadzirira-yakagadzirirwa vhezheni yeiyo franchise, iyo inoshanda yakazvimiririra padanho rematavi nemapoka, ichibvisa zvachose njodzi dzakasiyana siyana nemisungo. Izvo zvinofanirwa kucherechedzwa kuti iyo yakakwira iyo nhanho yekugona kugona kwedzidzo yeiyi pfungwa, inokwidza mutengo weprojekiti uye inowedzera kuvimbisa mhando yekambani iyi.

Padanho rekutanga, kana uchisarudza mugadziri, zvinofanirwa kuitirwa musangano, panguva yekukurukura zvakadzama zvese zvakatarwa uye tarisiro yekubatana pamwe pane franchise. Mune ramangwana, unogona kuzviziva nerondedzero yemagwaro anodikanwa, ayo anounganidzwa zvakadzama nevashandi vanokwanisa vemugadziri. Iwe ungangoda kumhanyisa mashoma ekushambadzira uye ekushambadzira misangano yevatengi izvo zvinobatsira yako raramo kuti iwedzere kutengesa kwako zvakanyanya. Iwe unogara uine mukana wekumutsa chero mibvunzo nezve franchise yevana, kujekesa mamiriro akasiyana nehunyanzvi hwechiratidzo, kuita hurukuro yakabatana yenyaya iyi. Yakagara ichiratidzwa kuti zviri nyore kwazvo kutora chikamu mukuvandudza bhizinesi nefranchise yevana pane kutanga rako bhizinesi kubva pakutanga chaipo. Mafranchise evana anogona kutengwa nechinangwa chekugadzira zvigadzirwa, kutengesa zvinhu, uye nekupa masevhisi. Ine franchise yevana, vatengi vane mafambiro eiyi fomati vanozokwanisa kushandisa yavo zano uye zano.

Vatengi vachagutsikana nesarudzo yechiratidzo, sezvo nzira yese yekuvandudza yemugadziri ichizobatanidzwa nemabatiro ebasa uye nekuwedzera kwekupa kwemasevhisi. Parizvino, akagadzirira-akagadzirwa mafranchise anofarirwa zvakanyanya pasirese, awana kuvimba kwevatengi netarisiro yekuumba yepamusoro-soro uye inoshanda zano iro rinoshandiswa pamwero mukuru. Sarudzo yemumwe mugadziri pachikamu chemutengi inozokanganiswa neiyo inosimudzira uye inozivikanwa trademark, iyo yanga ichigadzira zita rayo rakabudirira kwemakore mazhinji. Kana iwe ukatenga franchise yevana, ipapo iwe unoziva nekutanga kutevera iyo yakatotsikwa nzira, uko kune kuraira kwechiito chega chega. Nekutora kweiyo franchise yevana, iwe unofanirwa kuisa akasiyana maLevers ebudiriro, iyo hombe iyo icharatidzirwa nevagadziri vepfungwa. Zviri nyore kwazvo kuvaka rako bhizinesi pane rakapedzwa chirongwa pane kugadzira bhizinesi rako pachako nemusika analytics, iyo iwe yaunowana mukana wese kuverenga zvisizvo. Izvo zvinofanirwa kutaurwa kuti ndizvo chaizvo zvakafanira kugara uchivimba nyanzvi pane kuita basa rakazvimirira fomati zvinoenderana nezano rakasarudzika uye chirongwa chakasarudzwa.

Chidimbu chakakosha uye chakakosha chinoramba chiri mamiriro ekusarudza iyo franchise, iyo iwe yaunogona kukurukura zvakadzama nevamiriri veiyo brand, kuti unyatso kusiyanisa pakati pehunyanzvi hwevatengi uye tarisiro yazvino. Chero ipi yakavandudzwa franchise inozogona kuwana yakakura chiyero nekufamba kwenguva, iyo inogona kuvandudzwa pamwe nekugadzirwa kwematavi uye mapoka akapoterera pasirese. Iwe unozogona kushingairira kuvandudza franchise yevana iyo inokwanisa kugadzira iyo inodiwa purofiti nekuwana kune yepasi rose nhanho.

Yevana nhabvu franchise imhando chaiyo yechiitiko, iyo inofanirwa kuitwa zvakajeka uye zvine hunyanzvi ichidzivirira kukanganisa kweakakosha chirongwa. Sechikamu chefranchise, iwe ndiwe mumiriri wechiratidzo chepamutemo. Nekudaro, iwe unofanirwa kugara uchitevedzera zvakatemwa, zvirevo, uye mirawo iyo iyo franchisor yaunokupa. Anoita nemoyo wake wese, sezvo aine hanya nezvinhu zvekuda kwako mukubudirira kwako. Mukati mekushandisa franchise, unogona kusangana nematambudziko akasiyana siyana. Ivo vanokwanisa kukurirwa zviri nyore vachishandisa huwandu hwenongedzo yemhando yepamusoro.

Unogona kuzvitora wakananga kubva kuchiratidzo, mushure mekunge wapedza nhaurirano, pedzisa chibvumirano, uye ubhadhare mari-yemari. Paunenge uchiita franchise yevana, iyo bundu-remari mupiro kubva 9 kusvika 11%. Zvakare, iyi muzana yakaverengerwa sechiyero chemari izere yemari yauri kuda kuitisa padanho rekutanga. Ipa yako franchise yevana nhabvu chiyero chakaringana chekutarisa kuitira kuti iwe urege kuzova nematambudziko gare gare. Kunyangwe chero matambudziko akaitika, anogona kukurirwa zviri nyore. Iwe une yakagadzirira-yakagadzirirwa uye inoshanda chirongwa. Gara uchitarisa huwandu hwawakaronga.

Ipapo, iyo yevana nhabvu franchise inokupa iwe neiyo yepamusoro nhanho yebhenefiti. Mushure mezvose, iwe unogona kugara uchinzwisisa munguva apo kutsauka kwakatanga uye kutora matanho akakodzera. Maneuvering zviwanikwa nekukurumidza kana uchiita yemwana nhabvu franchise inokupa iwe wakakosha kukwikwidza kumucheto. Izvo zvinodikanwa kuti uishandise kune yakanyanya kurerutsa njodzi uye kuwedzera mari.

Sechikamu chefranchise yevana, iwe unofanirwa kuve pachena kuti uri panjodzi yekurwiswa nevanokwikwidza. Uyezve, vazhinji vavo havadi kuita nekuvimbika uye nzira dzinogamuchirwa munharaunda ine hunhu. Ivo vanoda kukanganisa chirongwa chose, nekudaro, iwe unofanirwa kuve wakagadzirira iko kukura kwezviitiko. Gadzirira yako bhora franchise yezve zvese zvingangoitika nekuita yekutanga analytics. Kune izvi, chemhando yepamusoro chishandiso chinonzi swot ongororo chakakodzera. Iine nerubatsiro rwe swot ongororo, yemwana nhabvu franchise yakagadzirirwa chero dambudziko.

Izvo zvinokwanisika kukunda ingangoita chero isingafadzi mamiriro nerukudzo uye usarasikirwe yakawandisa mari zviwanikwa. Ehezve, iwe unofanirwa kuve uine imwe mhando yemari chengetedzo mambure mukati mekwaniso yekuzadzisa yemwana nhabvu franchise. Unogona kuishandisa mune yakaoma mamiriro kuitira kuti urege kuunza kune tsaona. Uye kana iwe uchiridza franchise nhabvu yevana, saka danho rekuchengetedza revatengi vako rinofanira kuwedzerwa. Kuchengetedza kunofanirwa kutorwa kweizvi.

Zvikoro zvebhola zvevana ndizvo mari inobatsira kwazvo muzvikamu zvemitambo yevana. Nhabvu ndiwo mutambo unozivikanwa pasi rese, haudi mari hombe yemutambo uye ine hafu yevagari vepasi rese vevateveri vayo. Kuzivikanwa uye chishuwo chevana chekutamba nhabvu 'zvinowedzerwa' kwete chete nehukuru hukuru hunhu hwemutambo uyu asi nemihoro mikuru yevatambi vane hunyanzvi, mumaeuro nemadhora zvakaenzana. Vana vane shungu dzekutamba nhabvu nekuti vanoda kuve vatambi vane hunyanzvi. Kuva mutambi wenhabvu ikozvino ibasa rakakurumbira uye rinobatsira uye chishuwo chekuve mutambi wenhabvu akanaka, vanodzidza kubva pahudiki hwavo. Zvikoro zvebhola zvevana mukana wakanaka wekudzidzisa vana kufunga zvakanaka panguva yemitambo yenhabvu.

Kufunga vatambi venhabvu kushoma kukuru uye kukosha kukuru, kuri munyika yenhabvu yenhabvu inokosheswa pamwero wakapetwa. Kuvadzidzisa nzira dzakasiyana siyana dzenhabvu uye zvinyorwa, zvinopihwa pasi pemutemo wefranchise yekugadzira chikoro chevana nhabvu, zvinodzidzisa kwete hunyanzvi hwehunyanzvi chete, asiwo maitiro ehunyanzvi - izvo zvinozovabatsira kudzidza kudzivirira zvakanaka, kutanga kurwisa, vhura dziviriro yemupikisi wakakora, uye nezvimwe zvakawanda. Yenhabvu chikoro franchise inodzidzisa positional yakakwira uye yakadzvanya kumanikidza, kupokana kurwisa, kuvhara mahara emahara, uye zvimwe zvebhora manomano, pasina izvo munguva dzazvino uno zvisingaite kuita uye kusarudza mutambo. Mateki enhabvu muchikoro chevana imari yekutengesa inotengeswa zvinobudirira pamusika. Iyo franchise yekugadzirwa kwechikoro chebhora revana iri mukuda kukuru uye iri kudiwa sechigadzirwa chinounza huwandu hukuru hwepundutso. Iyo yakatengwa franchise inobatsira kudzidza kugadzirira kwemitambo yemakwikwi ari kuuya, kugadzirisa mushure mekukuvara, kupora kwemhasuru mushure mekudzidziswa. Nekutenga franchise yeakakurumbira nhabvu logo, chikoro chinodzidzisa dzese tsika dzeakakurumbira kirabhu, nhoroondo yayo, uye mukombe kubudirira.

Vana vanodzidziswa kuratidza hunhu hweanokunda uye 'kutsamwa kwemitambo', hunhu hwemitambo, uye kukudzwa. Yevana yebhola chikoro franchise mukana wakanaka wekukwezva vakomana nevasikana kuti vatambe mitambo. Iyo franchise yechikoro chevana chekusimudzira mutambo hutano hwevana vedu uye chizvarwa chevechidiki. Vabereki vane chishuwo chikuru vanounza mwana wavo anodikanwa kuchikamu, vachiziva zvizere kuti nhabvu inongobatsira chete mwana anodiwa. Vazhinji vanababa nanamai, vachipa vanakomana nevanasikana vavo kuchikoro chebhora vane mukurumbira wakanaka, vanoziva zvakajeka kuti vari kuita mari yakanaka mune ramangwana rezvisikwa zvavo zvavanoda. Nyanzvi dzehunyanzvi uye vamiririri venhabvu nhabvu dzepasirese kutenderera epasirese vanoteedzera matarenda evana akanakisa, achivakoka kuzvikoro zvavo zvekutarisa nekuvandudza budiriro, vachipedzisa zvibvumirano zvemari nevana vanokwanisa.