A yakagadzirirwa-yakagadzirirwa bhizinesi franchise ndiyo yakanaka kutanga bhizinesi rako wega. Bhizimusi rakagadzirwa rakagadzirwa bhizinesi bhizimusi rakasimudzirwa zvine mari yakagadzikana. Semutemo, zvinhu kana masevhisi akawira murudo nemutengi, iyo mhando iri nyore kuzivikanwa uye ine mhando yepamusoro. Kutenga yakagadzirirwa-yakagadzirirwa bhizinesi franchise iri nyore, iwe unongoda kutyaira chikumbiro paInternet uye mazana emakatalog ane sarudzo dzakasiyana munzvimbo dzakasiyana uye zvinoenderana neimwe bhajeti inowanikwa iwe kutarisisa. Zvinotaridza sezviri nyore, asi iwe unogona kuwira mumusungo wevanyengeri. Kazhinji, dummy inogona kupihwa pakati peanopihwa mafranchise.

Bhizinesi rakagadzirirwa rinopihwa kusimudzira peji rakajairika paInternet pasina kushanda uye kutengesa mashandiro. MaFranchise anosiyana maererano nemushandirapamwe, anogona kunanga, nekutsiva uye nevamwe. Chibvumirano chekudyidzana chinofanirwa kudoma mazwi ehukama, huwandu hwakapihwa kutanga bhizinesi nezvinhu zvinoshanda. Usati wapedza kondirakiti, zvakakosha kuti udzidze zvese, kuyera zvese zvakanakira kubatana. Izvo hazvingakuvadze kudzidza ruzivo rwevanogona kukwikwidza. Zvakanaka zvebhizimusi rakagadzirira-rakagadzirwa: mutengi anoziva chigadzirwa kana sevhisi inopihwa neyefranchisee (nekudaro, hapana chikonzero chekugadzira sisitimu yekutengesa, iyi mashini yakagadziriswa), hapana chikonzero chekushandisa zviwanikwa kushambadzira. Kugadzirira-kwakagadzirwa kuronga kweyekufamba kwesisitimu kunoreva kuhaya vashandi, sevhisi, vanopa, zvishandiso, zvichingodaro.

Zvakanakira zvinosanganisirawo rubatsiro kubva kune chipangamazano uyo akanyatso kuwana budiriro mubhizinesi rake, zvakweretesa zvikwereti, uye kudyara (pasi pemamiriro akakosha). Zvinhu zvakashata zvekushandira rakagadzirira-rakagadzirwa bhizinesi franchise zvinoreva kuomerera kwakasimba kune zvirevo uye zviyero kubva kune iyo franchisor (zvese zvinotsanangurwa muchibvumirano chekudyidzana), kugara uchibhadhara marezinesi, kumiswa kwechibvumirano pasi pemamiriro asingafarire mutengesi. Chii chaunoda kuziva kuti ubudirire kuvhura bhizinesi rekutengesa? Chekutanga pane zvese, sarudza chauri kuda kubuda mubhizinesi rako, sarudza mafambiro, gadzira bhajeti, ongorora njodzi dzinogona uye nzira dzekugadzirisa. Iyo inonyanyo kufarirwa yekuvhura franchise bhizinesi madhairekitori: yekudyira, zvipfeko, shangu, zvishongo, zvipfeko zvevana nematoyi, dzidzo, kugadzirwa kwezvinhu, indasitiri yerunako (barbershops, runako salons), masevhisi ebasa, mashopu, uye zvimwe. Nhanho inotevera ndeyekusarudza chaiyo inoshanda franchisor yekutarisa zvese zvinopihwa. Wobva wadzidza pamusika, ongorora basa revakwikwidzi vako, edza kushandura izvo zvakaipira zvebasa ravo muzvibatsiro zvako. Kuti utange kubudirira, zvakakosha kuti unyatsoongorora kugona kwako kwemari.

Fungidzira mutengo weprojekiti, sarudza kana iwe uchida kutora chikwereti, bereka mufananidzo uzere wemari yako. Kuongororwa kwemufranchisor kunoratidza huwandu hwemari yaanowana, nguva yekuenda kubasa mumusika, huwandu hwevanowirirana navo. Rega iyo franchisor ikupe iwe izere yezvemari pikicha, yekubhadhara nguva. Ro kubhadhara, chii icho? Mvumo yemari inobhadharwa pamwedzi yekushandisa zita rezita. Mari yekubhadhara inotsanangurwa muchibvumirano. Mune ino nyaya, mafomu asina kujeka haafanire kutenderwa, zvese zvinongedzo zvinofanirwa kuve zvakajeka uye zvakakwana. Tarisa mumwe wako munzvimbo dzakavhurika kuti uone kana ruzivo rwavo kubva kune vatengi rwunoenderana nezvazviri.

Izvo zvakakosha kuti iyo franchisee inonyatsoziva muindasitiri yakasarudzwa, izvi zvakanyanya kumhanyisa maitiro ekusimudzira yako wega faira. Shanda mapepa epamutemo emutengesi, hunhu hwezviito zvake, uye mhando. Wongorora uye wongorora waranti kubva kumutengesi. Kana mutengesi akashandira pamwe nemhando dzepasi rose mukushandira, ichi chiratidzo chekugadzikana kwake uye mukurumbira wepamusoro. Ruzivo rwepamutemo nezve franchisor runogona kuongororwa mune yakavhurika midhiya, kana iwe unogona kukumbira zvakananga, wobva watarisa kunyoresa data, marezinesi, zvichingodaro. Kana iyi data yakavanzwa, zvirinani kusabatana pamwe nemutengesi akadaro. Teerera kuti chibvumirano chine mazwi akajeka ekubatana, kwete mitsara isina kujeka senge yepamusoro-chikamu rutsigiro, kushambadzira manejimendi, zvichingodaro.

Zviri nyore kubata rakagadzirirwa-rakagadziriswa bhizinesi kana iwe uchinge wawana ese mamiriro ekushandira pamwe pamberi. Sarudzo yefranchise inogona kuitwa pane yedu webhusaiti. Isu tine yakareruka katarogu yeiyo yakagadzirirwa-yakagadzirwa franchise kubva epamba uye epasirese mabrandi. Isu takaunganidza zvitsva uye zvinonyanya kukosha zvinopihwa zve2021. Isu tinoshanda chete nema brand anovimbwa. Zvipo zvakagadzirirwa zvakaiswa mumapoka zvakaenzana mukudyara kuri kuitwa. Isu tinofunga nezvako uye tinopa chete-nguva-akaedzwa mhinduro.

Tsvaga rako rakagadzirira-rakagadzirwa bhizinesi franchise nesu.

Franchise. Kune vana, zvisarudzo zvakasiyana siyana zvebhizimusi rinova mhinduro kune zvazvino mamiriro, kana zvichinetsa kubata chete pfungwa yekuwana mhedzisiro ine purofiti. Mukati megadziriro yeiyo franchise, munzira yakadai sevana, vatengi vazhinji vanozokwanisa kufarira iro bhizimusi chiitiko cheichi fomati, neyakagadzirira-kushandisa-mazano mapurojekiti. Kune franchise yevana, zvakanyatsonaka kusarudza muridzi wega zvakazvimiririra, achifunga zvakadzama nezve iyo yakasarudzwa gwara. Nhasi, vatengi vazhinji vanotenga yakagadzirira-yakagadzirirwa vhezheni yeiyo franchise, iyo inoshanda yakazvimiririra padanho rematavi nemapoka, ichibvisa zvachose njodzi dzakasiyana siyana nemisungo. Izvo zvinofanirwa kucherechedzwa kuti iyo yakakwira iyo nhanho yekugona kugona kwedzidzo yeiyi pfungwa, inokwidza mutengo weprojekiti uye inowedzera kuvimbisa mhando yekambani iyi.

Padanho rekutanga, kana uchisarudza mugadziri, zvinofanirwa kuitirwa musangano, panguva yekukurukura zvakadzama zvese zvakatarwa uye tarisiro yekubatana pamwe pane franchise. Mune ramangwana, unogona kuzviziva nerondedzero yemagwaro anodikanwa, ayo anounganidzwa zvakadzama nevashandi vanokwanisa vemugadziri. Iwe ungangoda kumhanyisa mashoma ekushambadzira uye ekushambadzira misangano yevatengi izvo zvinobatsira yako raramo kuti iwedzere kutengesa kwako zvakanyanya. Iwe unogara uine mukana wekumutsa chero mibvunzo nezve franchise yevana, kujekesa mamiriro akasiyana nehunyanzvi hwechiratidzo, kuita hurukuro yakabatana yenyaya iyi. Yakagara ichiratidzwa kuti zviri nyore kwazvo kutora chikamu mukuvandudza bhizinesi nefranchise yevana pane kutanga rako bhizinesi kubva pakutanga chaipo. Mafranchise evana anogona kutengwa nechinangwa chekugadzira zvigadzirwa, kutengesa zvinhu, uye nekupa masevhisi. Ine franchise yevana, vatengi vane mafambiro eiyi fomati vanozokwanisa kushandisa yavo zano uye zano.

Vatengi vachagutsikana nesarudzo yechiratidzo, sezvo nzira yese yekuvandudza yemugadziri ichizobatanidzwa nemabatiro ebasa uye nekuwedzera kwekupa kwemasevhisi. Parizvino, akagadzirira-akagadzirwa mafranchise anofarirwa zvakanyanya pasirese, awana kuvimba kwevatengi netarisiro yekuumba yepamusoro-soro uye inoshanda zano iro rinoshandiswa pamwero mukuru. Sarudzo yemumwe mugadziri pachikamu chemutengi inozokanganiswa neiyo inosimudzira uye inozivikanwa trademark, iyo yanga ichigadzira zita rayo rakabudirira kwemakore mazhinji. Kana iwe ukatenga franchise yevana, ipapo iwe unoziva nekutanga kutevera iyo yakatotsikwa nzira, uko kune kuraira kwechiito chega chega. Nekutora kweiyo franchise yevana, iwe unofanirwa kuisa akasiyana maLevers ebudiriro, iyo hombe iyo icharatidzirwa nevagadziri vepfungwa. Zviri nyore kwazvo kuvaka rako bhizinesi pane rakapedzwa chirongwa pane kugadzira bhizinesi rako pachako nemusika analytics, iyo iwe yaunowana mukana wese kuverenga zvisizvo. Izvo zvinofanirwa kutaurwa kuti ndizvo chaizvo zvakafanira kugara uchivimba nyanzvi pane kuita basa rakazvimirira fomati zvinoenderana nezano rakasarudzika uye chirongwa chakasarudzwa.

Chidimbu chakakosha uye chakakosha chinoramba chiri mamiriro ekusarudza iyo franchise, iyo iwe yaunogona kukurukura zvakadzama nevamiriri veiyo brand, kuti unyatso kusiyanisa pakati pehunyanzvi hwevatengi uye tarisiro yazvino. Chero ipi yakavandudzwa franchise inozogona kuwana yakakura chiyero nekufamba kwenguva, iyo inogona kuvandudzwa pamwe nekugadzirwa kwematavi uye mapoka akapoterera pasirese. Iwe unozogona kushingairira kuvandudza franchise yevana iyo inokwanisa kugadzira iyo inodiwa purofiti nekuwana kune yepasi rose nhanho.

Iyo indasitiri yekuredza franchise inoshanda mushe mushe kana ikanyatso kuitiswa zvichiteedzana seti yakazara yezvemhando dzakasiyana izvo uyo muzvinabhizimusi, ari oga mugove, anowana kubva kumuridzi. Iyo franchise yekuredza inofanirwa kuitwa pasi pemutemo wedunhu kuitira kuti irege kutyora chero nzira. Uye zvakare, iwe unenge uchiita basa rekuredza hove ine yakanyanya mwero weunyanzvi kana iwe ukaita swot kuongorora pamberi. Rudzi rwe analytics urwu runopa ruzivo rwekuti uri kuita sei nemabatiro aunofunga iwe. Uyezve, padanho rerudzi rwekugadzirira, iyo swot kuongorora inobatsira kuona kuti ndeapi masimba uye kushomeka kwebhizinesi rako bhizinesi. Iwe haufanire kuregedza kuitiswa kwemakwikwi ongororo.

Kana iwe uchiita basa rekuredza hove kana chero imwe mhando yechiitiko, iwe unofanirwa kuziva chaizvo matambudziko aunosangana nawo munzira yako mukuitwa kwechirongwa ichi. Iyo yekuredza kodzero inofanirwa kuitiswa nenzira yekuti iwo mhando yemhando yezvigadzirwa zvakatengeswa inodarika ese maanalogs pamusika. Izvi zvinokupa iwe kwete chete nekubudirira kudiwa asiwo yakakwira danho rezita rechiratidzo. Iye mutengesi angangoda kukutarisa, nekudaro, iwe unofanirwa kuve wakagadzirira izvi.

A franchise yekuredza ibasa chairo. Chokwadi, mamwe makambani atove kuita chirongwa chakadai muguta rako. Izvo zvinodikanwa kuti uongorore simba ravo uye kusasimba kwavo pamberi kuti uzive kukwikwidzana navo mumisika yekutengesa inorwa. Izvo zvinokwanisika kubvisa iyo stale hesheni kana iwe ukatengesa franchise. Izvi zvinoita kuti iwe ugare uchitengesa izvo zvinyowani zviwanikwa uye, nekudaro, chengetedza iwo mwero wechiratidzo munzvimbo dzaunofanirwa kunge uri. Anenge chero ani muzvinabhizimusi ane imwe huwandu hwemari zviwanikwa anogona kuita franchise yekuredza.

Ivo vanofanirwa kuiswa mari kwete chete mukusimudzira bhizinesi, asiwo kuisa mashandiro emitengo yezviitiko nenzira yekuzadzisa zviyero zvepamusoro. Asi izvi hazvi ganhurise runyorwa rwe izvo zvinodiwa iwe zvaunazvo mukuita kana iwe ukamanikidza hove franchise. Iwe zvakare unofanirwa kubhadhara imwe fizi iyo iyo franchisor inotarisira kubva kwauri mwedzi wega - iyi mari yekushambadzira, pamwe nemitero. Huwandu hwavo hwese hunogona kuve hungangoita 9% yemari yawakakwanisa kuwana pane imwe nguva yenguva. Usasvetuke ichi chinoyedza chinokwezva chikumbiro, icho chingangodonha kamwe chete muzana ramakore, uye ndoda kuenda kune yepamutemo peji rewebhu resangano redu rakavimbika uye rakachengeteka.

Ndeipi franchise katarogu yekutenga yakagadzirira-yakagadzirwa bhizinesi. Nhasi, uchishandisa chero bhurawuza, iwe unogona kuwana yakawanda yepamhepo zviwanikwa iyo inogadzira katalog yeiyo franchise inopihwa yekutenga. Kune ese mafiro, zvido, zvemari uye zvesangano kugona. Ehezve, izvi zviri nyore kwazvo kana munhu achigona kuona mazana ezvisarudzo munguva pfupi uye osarudza iyo inokodzera zvirongwa zvake. Nematanho azvino ekuvandudzwa kweasina-mari yekugadzirisa masisitimu, zvinokwanisika kutenga yakagadzirira-yakagadzirirwa franchise zviri nyore uye nekukurumidza, zvisinei nekwaiyo mukuru franchisor anoshanda munyika. Paunenge uchishanda nemakatalog madhairekitori, iwe unofanirwa kugara uchifunga kuti saiti inorekodha kufarira kwako mune imwe kana imwe mhando yefranchise.

Mune ramangwana, iwe unogashira kutumira kwezuva nezuva nemabhizimusi matsva zvinopihwa pane franchise hwaro, zvakafanana muzvivakwa zvavo kune zviitwa zvawakaona mukabhuku. Yakanaka, yakarongeka dhairekitori dhairekitori inopa yakanyanya kunaka mikana yevanamuzvinabhizimusi, avo vanoda kutenga kodzero yekushanda mukati megadziriro yebhizimusi rakagadzirwa, vanokutungamira mune hombe hombe hwezano, kupa kukurumidza kutsvaga uye kusarudzwa kweruzivo.

Dhairekitori zvinodikanwa zvakada kufanana nechero imwe saiti. Inofanira kunge iri mumitsara gumi yekutanga yekutsvaga, iine traffic yakawanda, zvine musoro uye zvinonzwisisika chimiro, pamwe nekutsvaga iyo inodiwa data iri nyore system. Vashanyi havafanirwe kupedza maawa vachinhonga sarudzo dzefranchise kuti vatenge. Zvakare, iro ruzivo runofanirwa kuve rutsva uye rwakakodzera, uye kwete kupa yechinyakare gore rapfuura mhinduro dzakagadzirirwa dzakagadzirwa. Izvo zvirimo mumadhairekitori akadaro zvinowedzeredzwa zuva nezuva uye zvine kwete chete rondedzero yekambani yevatengesi asi zvakare nhare dzekutaurirana nevaridzi (izvi zvakakosha kune avo vanoda kutenga franchise), nhoroondo yekusika nekusimudzira bhizinesi, kutanga kwekudyidzana mamiriro, nezvimwe. Pamusoro pezvo, machatalogu akadaro anowanzo shandisa nzira dzekupedzisira dzekushambadzira, kushambadzira, uye kukurudzira franchise sezvinhu zvekutengesa nekutenga, kuongorora purofiti uye kunyange akagadzirira-akaverengerwa matekinoroji avo ekubhadhara.

Kazhinji, katarogu yakadaro inogadzira mikana yekubvunza mubvunzo, kuwana zano, kana zvimwe zvikumbiro. Ehezve, sekutonga, sevhisi dzakabhadharwa, asi mukana wekutenga zvine mvumo kodzero yekujoinha bhizinesi rakabudirira unokosha. Chero zano rezvemabhizimusi rinosanganisirwa nenjodzi (kunyangwe kana zvasvika pane zano rakabudirira kuitwa mukuita). Saka zano rehunyanzvi mumamiriro ezvinhu akadaro harizombove rakawandisa.

Iyo franchise yeresitorendi yehove chirongwa chakakodzera, uye kana uchichigadzira, iwe unofanirwa zvakare kuyeuka kuti iwe uri mumiriri wechiratidzo chinozivikanwa muguta rako. Ita basa muhofisi zvakakwana, saka hapana munhu ane chichemo pamusoro pako. Ehe, vatengi vanogona kunge vasingagutsikane, zvisinei, mukati mehurongwa hwehove franchise, zvakafanira kudzidzisa vashandi nenzira yekuti vabatane nevatengi zvine mutsigo uye nekuvimbika sezvinobvira. Gadzira iyo franchise zvinoenderana nemirau kuti mukuru wako asave nezvichemo. Iresitorendi yehove inoda nhamba yakakura yevatengi; Naizvozvo, iwe unofanirwa kuvakwezva, kushambadzira kwakakodzera izvi. Inofanirwa kuitwa nemazvo uye nemazvo, ichitungamirwa nemidziyo yazvino kubva kune franchisor.

Kana iwe uchimhanyisa hove yekutengesa franchise, bhizinesi rako rinofanirwa kuve remhando yepamusoro uye rinoshanda. Mukati mekuvandudzwa kwemabasa, zvinodikanwa kuti uvimbe neyakagadzirirwa-bhizinesi rehurongwa kuti ugare uchitarisa nazvo.

Kana matambudziko akamuka mukukura kwefranchise yechitoro chehove, iwe unofanirwa kuzvikunda, uchishandisa ruzivo uye matekinoroji emufranchisor. Chokwadi shamwari yepamusoro ichagovana newe ruzivo rwake uye ruzivo, uye neinowanikwa matekinoroji. Aya mikana yakakosha yemakwikwi haigone kutarisirwa pasi. Iwe unozogona kunyatso kudyidzana nechero vatengi kana iwe ukanyatsoteedzera ese mirau. Iyo franchise yechitoro chehove chirongwa chebhizinesi chinosanganisira dzimwe njodzi. Semuenzaniso, imakwikwi asina kukodzera.

Uye zvakare, matura mumatura anogona kuenda akashata, nekudaro, zvakakosha kuti ushandise nzira yekuchengetedza. Asi maitiro ekuvandudza franchise yeresitorendi yehove anogona zvakare kusangana nematambudziko anofambidzana nemasangano ehurumende. Huori hwakapararira mune dzimwe nyika. Nekudaro, vakuru vasina hunhu vanogona kuita zvekupamba, izvo zvinoreva kuti zvakafanirwa kugadzirirwa zviitiko zvakadaro. Basa reiyo franchise yeresitorendi yehove inounza huwandu hukuru hwepundutso, inopa nzira inokodzera manejimendi, uye nekuwedzera zviitiko nekutarisa kune dzakasiyana ruzivo. Kudzidza zviverengero zvakare kuri kudikanwa, maitiro aya anofanirwa kuitwa nehunyanzvi. Iyo franchise inounganidza kiyi data iyo inogona kutyaira yako yekudyira yepazasi mutsara.