Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

Iyo yakanaka zvigadzirwa franchise inogona kushandiswa nemakambani akasiyana ari kuronga kuisikidza yavo bhizinesi. Mazuva ano, runako mafranchise achashandiswa zvakanyanya nevamiriri vemhando dzakasiyana dzehupfumi, kubva kumabhizimusi madiki nepakati kusvika kumabhizimusi makuru. Izvo zvinofanirwa kutaurwa kuti iyo franchise inoshanda neyakanaka masalon uye zvigadzirwa zvine chekuita nerunako zviri nyore kusimukira sezvo chikamu chebasa chinoonekwa sechinhu chisingadye nguva kupfuura kana iwe ukagadzira gwara rekugadzira kana basa rekutengesa. Unogona kuwana mapuratifomu akazvipira nevatengesi vakasiyana vanopa yakagadzirirwa-mazano mazano. Pakutanga, kana uchisarudza mutengesi, iwe unofanirwa kunyatsoongorora yakasarudzwa zviri pamutemo sangano, chiratidzo, uyezve zvizere kudzidza nzira yekuve muridzi. Pakutanga, iwe uchafanirwa kuitisa wega fomati yekutaurirana pakati pemapati, muchikurukura mapoinzi ezvekufambidzana ane chekuita nekuwana runako franchise.

Mushure mehurukuro ine zvibereko, nemhedzisiro yakanaka, iwe uchafanirwa kuenda padanho rekusaina kondirakiti, pamwe nekuchinjiswa kwemvumo yekuvandudza mhando mukati mekambani yako. Kutanga rako bhizinesi, iwe unofanirwa kutora mukana weiyo runako franchise, iyo nyanzvi yemugadziri ichakubatsira iwe kugona zvakadzama nekupihwa kwekushambadzira uye misangano yekushambadzira yekubudirira kwebasa. Kana iwe uine chero mibvunzo, iwe unofanirwa kugara uchitsvaga rubatsiro kubva kuna nyanzvi vanozobatsira kugadzirisa matambudziko vakamiririra mutengesi wezvekutengesa. Zvinotora imwe nguva kuti upinde zvizere mumusika, sezvo zvichidikanwa kugadzirira zvakadzama zveichi chiitiko, chinogona kutora mwedzi yakati wandei. Uye zvakare, iwe unozokwanisa kutevedzera zvakaumbirwa nhungamiro kubva kumugadziri, kunyanya kana uchitanga bhizinesi rerunako franchise. Iyo yakanyorwa franchise mutengo zvinoenderana nesaizi yeprojekiti, iyo yakawana zita rayo mumusika pamusoro pemakore.

Panyaya iyi, mutengi wega wega anofanira kunzwisisa kuti kondirakiti inobatsira inobhadhara mari yekudyara, iyo mune ramangwana, yakapihwa yakanaka uye chaiyo mamiriro ezvinhu, ichave inoruramiswa. A runako franchise ibhizinesi rinoda yakawanda matanho ekutonga.

Kana iwe usingakwanise kugadzirisa akasiyana mamiriro asingatarisirwe kwenguva yakati, zviri nani kubvunzana nemugadziri kuti uwane chaiyo yakajeka mhedzisiro, uye zvakare funga sarudzo dzekugadzirisa mamiriro acho pachako. Zviitiko mumunda wezvigadzirwa zvekunaka zvinogona kuve zvakasiyana kwazvo munzira nekuti muzvinabhizimusi wega wega anozvisarudzira ega kwavanoda kusimudzira zano nezano. Njodzi dzakasiyana siyana uye zvinokanganisa zvinogona kukanganisa basa zvinosarudzika zvachose mune franchise yakatengwa nekuti mugadziri akafunga uye akabvisa nguva dzine njodzi. Uye zvakare, iwo zano wezano inzira ine chirongwa chakagadzirwa chakagadzirwa, icho pasina mubvunzo chinotungamira mukubudirira kana ukaomerera kuchirongwa.

Nekuisa chinangwa chekuchinja nekukurumidza, zvinokwanisika kuwana budiriro uye purofiti nekuvapo kwechiratidzo chemuridzi, pamwe neruzivo rwekushanda zvine chekuita nevatengi. Uye zvakare, ma franchisees anozove anobatsira zvakanyanya, iine-pasherufu bhizinesi inishuwarenzi inoita zvakanaka neiyo mhando. Kana mutengi aine mibvunzo nezve kugadzirwa kwekuenderera kwerukova rwehunhu uye kugona, iwe unofanirwa kutsvaga mhinduro yedambudziko, nerubatsiro rwevanyanzvi vepfungwa dzemuridzi. Kune wekutanga muzvinabhizimusi, kutenga runako franchise mukana unodiwa wekudzidza kuvaka bhizinesi neyakakodzera dhizaini, nuances, uye ruzivo rwezviri zvakavanzika zvemakore mazhinji ezviitiko zvakaunganidzwa nekufamba kwenguva. Mutengi haafanire kuzvimiririra kufunga nezve ichi kana icho zano, dhizaina zano rinogona kuviga zvikanganiso zvakasiyana zvinoita chikamu chikuru chebudiriro yakanaka yekambani. Kuva nerunako franchise kunobvisa zvachose njodzi yekudyara mari sezvo paine mukana wekushandisa rakagadzirwa-rakagadzirwa iro rakasarudzika mukuumbwa kwayo.

Kuti ugadzire bhizinesi, kugadzira runako franchise, mutengi achakwanisa kukwana muhuwandu hunowanikwa, nekuti sarudzo dzinoverengeka dzinofanirwa kutariswa, pakati padzo dzaanogona kuwana yake projekiti. MaFranchise awana mukurumbira kutenderera pasirese nhasi sezvo vatengi vazhinji vaona tarisiro izere yekuvandudza mabhizinesi mune ino fomu. Iwo akapedzwa matanho ekushanda achabatsira zvakanyanya uyo anouya kuzoona bhizinesi rake pamusika. MaFranchise ane akasiyana minda yechiitiko ave achishandiswa pasirese kubva kugadzirwa kwezvigadzirwa kunogona kuiswa, kugoverwa kwezvinhu, kuwedzera kune zvese, masevhisi anogona kugadzirwa. Mazano matsva ari kugara achibuda, ayo anoendeswa mukusimudzira, izvo zvinotungamira kune ekuronga mapurojekiti.