Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo yakanaka zvigadzirwa franchise inogona kushandiswa nemakambani akasiyana ari kuronga kuisikidza yavo bhizinesi. Mazuva ano, runako mafranchise achashandiswa zvakanyanya nevamiriri vemhando dzakasiyana dzehupfumi, kubva kumabhizimusi madiki nepakati kusvika kumabhizimusi makuru. Izvo zvinofanirwa kutaurwa kuti iyo franchise inoshanda neyakanaka masalon uye zvigadzirwa zvine chekuita nerunako zviri nyore kusimukira sezvo chikamu chebasa chinoonekwa sechinhu chisingadye nguva kupfuura kana iwe ukagadzira gwara rekugadzira kana basa rekutengesa. Unogona kuwana mapuratifomu akazvipira nevatengesi vakasiyana vanopa yakagadzirirwa-mazano mazano. Pakutanga, kana uchisarudza mutengesi, iwe unofanirwa kunyatsoongorora yakasarudzwa zviri pamutemo sangano, chiratidzo, uyezve zvizere kudzidza nzira yekuve muridzi. Pakutanga, iwe uchafanirwa kuitisa wega fomati yekutaurirana pakati pemapati, muchikurukura mapoinzi ezvekufambidzana ane chekuita nekuwana runako franchise.

Mushure mehurukuro ine zvibereko, nemhedzisiro yakanaka, iwe uchafanirwa kuenda padanho rekusaina kondirakiti, pamwe nekuchinjiswa kwemvumo yekuvandudza mhando mukati mekambani yako. Kutanga rako bhizinesi, iwe unofanirwa kutora mukana weiyo runako franchise, iyo nyanzvi yemugadziri ichakubatsira iwe kugona zvakadzama nekupihwa kwekushambadzira uye misangano yekushambadzira yekubudirira kwebasa. Kana iwe uine chero mibvunzo, iwe unofanirwa kugara uchitsvaga rubatsiro kubva kuna nyanzvi vanozobatsira kugadzirisa matambudziko vakamiririra mutengesi wezvekutengesa. Zvinotora imwe nguva kuti upinde zvizere mumusika, sezvo zvichidikanwa kugadzirira zvakadzama zveichi chiitiko, chinogona kutora mwedzi yakati wandei. Uye zvakare, iwe unozokwanisa kutevedzera zvakaumbirwa nhungamiro kubva kumugadziri, kunyanya kana uchitanga bhizinesi rerunako franchise. Iyo yakanyorwa franchise mutengo zvinoenderana nesaizi yeprojekiti, iyo yakawana zita rayo mumusika pamusoro pemakore.

Panyaya iyi, mutengi wega wega anofanira kunzwisisa kuti kondirakiti inobatsira inobhadhara mari yekudyara, iyo mune ramangwana, yakapihwa yakanaka uye chaiyo mamiriro ezvinhu, ichave inoruramiswa. A runako franchise ibhizinesi rinoda yakawanda matanho ekutonga.

Kana iwe usingakwanise kugadzirisa akasiyana mamiriro asingatarisirwe kwenguva yakati, zviri nani kubvunzana nemugadziri kuti uwane chaiyo yakajeka mhedzisiro, uye zvakare funga sarudzo dzekugadzirisa mamiriro acho pachako. Zviitiko mumunda wezvigadzirwa zvekunaka zvinogona kuve zvakasiyana kwazvo munzira nekuti muzvinabhizimusi wega wega anozvisarudzira ega kwavanoda kusimudzira zano nezano. Njodzi dzakasiyana siyana uye zvinokanganisa zvinogona kukanganisa basa zvinosarudzika zvachose mune franchise yakatengwa nekuti mugadziri akafunga uye akabvisa nguva dzine njodzi. Uye zvakare, iwo zano wezano inzira ine chirongwa chakagadzirwa chakagadzirwa, icho pasina mubvunzo chinotungamira mukubudirira kana ukaomerera kuchirongwa.

Nekuisa chinangwa chekuchinja nekukurumidza, zvinokwanisika kuwana budiriro uye purofiti nekuvapo kwechiratidzo chemuridzi, pamwe neruzivo rwekushanda zvine chekuita nevatengi. Uye zvakare, ma franchisees anozove anobatsira zvakanyanya, iine-pasherufu bhizinesi inishuwarenzi inoita zvakanaka neiyo mhando. Kana mutengi aine mibvunzo nezve kugadzirwa kwekuenderera kwerukova rwehunhu uye kugona, iwe unofanirwa kutsvaga mhinduro yedambudziko, nerubatsiro rwevanyanzvi vepfungwa dzemuridzi. Kune wekutanga muzvinabhizimusi, kutenga runako franchise mukana unodiwa wekudzidza kuvaka bhizinesi neyakakodzera dhizaini, nuances, uye ruzivo rwezviri zvakavanzika zvemakore mazhinji ezviitiko zvakaunganidzwa nekufamba kwenguva. Mutengi haafanire kuzvimiririra kufunga nezve ichi kana icho zano, dhizaina zano rinogona kuviga zvikanganiso zvakasiyana zvinoita chikamu chikuru chebudiriro yakanaka yekambani. Kuva nerunako franchise kunobvisa zvachose njodzi yekudyara mari sezvo paine mukana wekushandisa rakagadzirwa-rakagadzirwa iro rakasarudzika mukuumbwa kwayo.

Kuti ugadzire bhizinesi, kugadzira runako franchise, mutengi achakwanisa kukwana muhuwandu hunowanikwa, nekuti sarudzo dzinoverengeka dzinofanirwa kutariswa, pakati padzo dzaanogona kuwana yake projekiti. MaFranchise awana mukurumbira kutenderera pasirese nhasi sezvo vatengi vazhinji vaona tarisiro izere yekuvandudza mabhizinesi mune ino fomu. Iwo akapedzwa matanho ekushanda achabatsira zvakanyanya uyo anouya kuzoona bhizinesi rake pamusika. MaFranchise ane akasiyana minda yechiitiko ave achishandiswa pasirese kubva kugadzirwa kwezvigadzirwa kunogona kuiswa, kugoverwa kwezvinhu, kuwedzera kune zvese, masevhisi anogona kugadzirwa. Mazano matsva ari kugara achibuda, ayo anoendeswa mukusimudzira, izvo zvinotungamira kune ekuronga mapurojekiti.