Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Franchise. Iyo indasitiri yekurapa inofanirwa kuyeuchidzwa kuti ichashandiswa muhupenyu hwese hwevanhu vezera rakasiyana uye nyika. Ichi ndicho chikonzero iyo yekurapa yekuendesa franchise iri mune yakanyanya kudiwa uye haife yakambononoka. MaFranchise mune zvekurapa anouya kubva kune yakagadzirira-yakagadzirirwa pfungwa iyo ine yakakosha zano. Paunenge uchitenga franchise yezvekurapa, iwe unofanirwa kutanga watarisa runyorwa rwevanogadzira varipo vanowanikwa pane akazvitsaurira mawebhusaiti. Iine runyorwa razvino rwevaridzi, iwe uchave unokwanisa kusarudza kudyidzana nerunyorwa rweanonyanya kubatsira mabhizinesi mazano.

Panyaya iyi, zvinofanirwa kucherechedzwa kuti vazhinji vanogadzira mapurojekiti akasiyana siyana vane mukana wekuverengerwa padanho repamusoro, vane mukurumbira wepasirese. Mamwe marangi anogona kutora makore mazhinji kuti agadziriswe, saka zvinofanirwa kunzwisiswa kuti mutengo weprojekti wakasanganiswa uchave une zita hombe mumafomati epasi rese. Kubudirira mune yekurapa franchise mukana wekugadzira rako bhizinesi zvinoenderana neyakagamuchirwa chirongwa, icho chakagadziriswa nevashandi vemugadziri munzira yakasarudzwa. Uine zano rakagadzirirwa, iwe unogona kubvisa padanho rakadzama chero njodzi yekugadzira kambani, nekuti ichaita zvinoenderana neyakagamuchirwa uye yakagadzirirwa chirongwa chakagadzirwa. Kana iwe uchida kudzidza zvakawanda nezve zviwanikwa, iwe unofanirwa kuenda kune yakasarudzika saiti kune yakakosha ruzivo. Mushure menguva yakati rebei, kana muchibvumirana nezve mukana wekubatana, unofanirwa kutanga kusaina zvibvumirano zvekudyidzana. Izvo zvakakosha kuti uzive kuti mushandi wega wega anozoita kudzidziswa kwakakosha kune zviwanikwa zvesarudzo yakasarudzwa, izvo zvinomubatsira kuti afambise zvirinani kushambadzira uye kushambadzira maitiro.

Kuti uwane mhedzisiro yaunoda, mutengi anofanirwa kutevedzera zvizere nuances dzeyekuvandudza nzira iyo mugadziri akapfuura nayo. Kana iwe uchida kugadzira yemhando yepamusoro uye inoshanda zvinyorwa, saka, mune ino kesi, vamiriri vekambani yekugadzira vanokwanisa kubatsira zvizere. Izvo zvinofanirwa kutaurwa kuti zviri nyore kushanda mukati mehurongwa hweaya mashandiro ekushanda, nokudaro uchipedzisa rwendo munzira yemugwagwa watofamba. Zviri nyore kwazvo kukura rako bhizinesi pane kutanga kuvaka kambani kubva pakutanga uine yakawanda misungo. Mune ino kesi, kana iwe uchitenga fomu yekurapa fomu, iwe unotanga kunzwa kutsigirwa kwakawanda kubva kukambani yekugadzira mukugadzira yakagadzirirwa-yakagadzirirwa mazano nezano. Panguva ino iripo, tichipa mamiriro azvino, chakanyanya kukosha mukana wekutenga zvigadzirwa zvekurapa, izvo zvinozogadzirwa nekambani yekutengesa. Izvo zvinofanirwa kutaurwa kuti ekurapa mafranchise akasiyana siyana sechero imwe sarudzo yekugadzira mazano ebhizinesi.

Kuti uwane mhedzisiro inodiwa, mutengi anofanira kutevedzera zvizere zvese zvakataurwa nezvinodiwa kumutengesi wemuchina. Kune zvakawanda zvakawanda tarisiro mukuvandudza yakagadzirira-yakagadzirirwa zano pane mukugadzira yako pachako chirongwa icho chinozobudirira chete neyemabhizimusi. Zvakachengeteka kutaura kuti iwe haugone kukanganisa nesarudzo yefranchise munzvimbo dzekurapa nekuti chikamu chakasarudzwa chagara chiri bato rakakurumbira richida kusimudzirwa. Kana iwe uine chero mibvunzo, zvakanakisa kutsvaga rubatsiro kubva kune musiki wekurapa kutumira franchise, sezvo njodzi yekukanganisa ichawedzerwa. Chisarudzo chakanyatsoenderana nemutengi uyo anoda kuvandudza rake bhizinesi mukana wekutenga franchise yezviratidzo zvekurapa zveyakakurumbira uye inozivikanwa brand. Kuti uwane mhedzisiro yaunoda, sarudza franchise zvinoenderana nekwaniso yako, uchigamuchira ruzivo mukukurumidza kuita kubva kumunhu ari kure. Munyika isiri pasherufu, marandi anoverengeka anozivikanwa anoshandiswa mune yakawandisa mafomati ehurongwa hwebasa ravo, nekutsvaga kwekutsvaga nzira dzakasiyana dzinotungamira mukukurumidza kubudirira uye kunoedzwa nevamwe vatengi.

Pfungwa yega yega ichanyatso fungidzirwa nezano reiyo musiki wefranchise munzira yekurapa, nekutambira kwekukura kukuru. Kubata nemhando chaiyo yebhizimusi rekutengesa nevashandi vezvekurapa kunozobatsirwa nenyanzvi dzemugadziri, vanozonongedza zvakadzama kuti ndeipi nzira yekutarisa. Iwe unogona kufunga zvakadzama nuances zvekutanga kubatana maererano nehukama hwekudyidzana mumagwaro aripo akasainwa nemutengesi nemutengi. Sarudzo inobatsira kwazvo kune muzvinabhizimusi ndeyekutenga fomu yekurapa, iyo ichawedzera zvakanyanya mikana yekuvandudza kune zvibereko munyika.