Nhasi, hapana chinosvikika, uye franchise isina mari iri zvakare inobatsira. Hongu, hongu, iwe wakanzwa zvakanaka. Tenga franchise usingadyari muhomwe yemari kana mvumo inowanika. Aya mafranchise anosanganisira makambani anotengesa zvinhu. Muchokwadi, zvinobatsira, asi kune zvakawanda zvakasiyana zvipo zvinopihwa mufrancise catalog zvekuti zvinokwanisika kuwana kupihwa nemutengo wakaderera nemamiriro akanaka, asi iwe unenge uine kodzero dzakazara dzekupa zvido mune chero nharaunda, zvichibva pane chibvumirano chekutanga. Nekuda kwemakwikwi ari kuramba achikura, vazhinji vevashandi vanoshandira kubatsirwa kwekusimudzira uye kusimudzira bhizinesi, vachipinda mudunhu, uye nekudaro ruzhinji haruna mari yemari, i.

e. pasina mari yekuwedzera.

Kuisa mari mufranchise kunobatsira kupfuura kutanga bhizinesi kubva pakutanga, uchifunga nezvebudiriro yebudiriro, kutora maturusi, zvishandiso, zvinhu zvemakambani asingazivikanwe, kudzidziswa, nezvimwe. Kana iwe uine rwizi rwekutengesa, ipapo unogona kuzvimiririra kuzadzisa zvinhanho nekudyara kwemashoma mari, asi kune vanhu vanoda kuvhura bhizinesi, asi hapana mari yakakwana maererano nemari yekudyara, zvakare. Naizvozvo, franchise inongodiwa kuitira kuti usasimudze bhizinesi rako kubva pakutanga, uchipa kukwikwidza kuri kuramba kuchikura uye kuderera kwehupfumi. Kune, hongu, makambani makuru ane mukurumbira wepasirese anoda kuwanda kwemari, asi iwe unogona kutanga nemitengo yakachipa uye kuvhura nzvimbo dzinoverengeka diki dzekutengesa zvinhu, masevhisi, nzvimbo dzekudyira, zvikoro zvekutamba, nzvimbo dzekurapa, uye marabhoritari. on.

Bhizinesi shark anokuudza iwe nezve ese ma nuances pakutanga kwebasa nefranchise uye zvimwe zvinhu zvaunofanira kuziva nezvazvo, zvakare kubatsira pamwe nesarudzo yenzvimbo uye kubatsira mukusarudzwa kwevashandi pasina mari yekuwedzera, marwendo ekuvhura mapoinzi uye kupa kutsvaga kwevatengi vatsva. Mune katarogu yemafranchise, huwandu hwekudyara, zviratidzo zvinoverengeka, dhata pane purofiti, basa renguva refu mumusika, uye rumwe ruzivo rwunodiwa mukushandira ruchaonekwa. Iyo franchise catalog inobvumidza ma franchisors uye ma franchisees kuti vawane mumwe neumwe, chengetedza pakushambadzira, wedzera kudiwa munzvimbo dzese dzechiitiko mumisika iri padyo nekure kunze. Kushanda pamwe chete, network inowedzera, ichikwezva vamwe vangangove vatengi. Zvakare, hapana chikonzero chekuisa mari mukushambadzira, nekuda kwekufukidzwa kwekutarisa dhairekitori. Nekutenga iyo franchise, iwe unosaina chibvumirano chemakore mazhinji ebasa rekubatana.

Chitoro chine sarudzo hombe yemhando dzakasiyana dzefranchise dzakakamurwa muzvikamu uye zvidiki. Iyo data inogara ichigadziriswa kuti ive nechokwadi chechokwadi uye chakadzama ruzivo MaFranchisors pamwe nema franchisees vanozobatanidzwa zvizere mumisimboti yese yebasa, kusimudzira pfungwa yezvirongwa zvitsva.

Kubhadhara uye purofiti zvinogona kuverengerwa ipapo. Kwete-yekudyara franchise kutenga inogona zvakare kutora bhizinesi kune yepamusoro nhanho nekuvandudza hombe kambani. Chinangwa chikuru chekatalog ye franchise ndeyekubatsira vanamuzvinabhizimusi vezvikamu zvakasiyana zvezviitiko kuti vapinde mudanho repasi rose, vanomiririra zvido nekutengesa, kuunza zvinhu kunze kwenyika, kupa masevhisi mune ramangwana. Round-iyo-wachi rubatsiro kubva kune nyanzvi ichabatsira mune dzakasiyana nyaya. Nekudyara mufranchise, iwe unowedzera mikana yekubudirira uye nekukurumidza kubhadhara, kukwezva vatengi, kuwedzera kudiwa uye mari. Asi kana uchitenga franchise, zvakakosha kuyeuka kuti kune njodzi mubhizinesi rega rega.

Semuenzaniso, kune franchisor, uku ndiko kuderedzwa kwezvakavanzika zvekambani, nemaitiro ekushambadzira, kushambadzira machipisi, pamwe chete nezvakavanzika zvekutengeserana. Izvo zvakakodzera kuti utarise kutendeseka uye nuances yeavo franchisees avo vanofarira kusimudzira bhizinesi, vasina kutorwa, uye vasiri kudzingirira mari nenzira iri nyore.

Zvakare, iwe unofanirwa kugara uchifunga kuti iyo franchise ine kontrakiti term, iyo mushure mekupera kwayo inogona kusanganisira dzinoverengeka matambudziko asingatarisirwe, senge kukwikwidza, neanokwikwidza ane ruzivo anoziva zvese kuomarara kwenzvimbo ino. Naizvozvo, kana uchipedzisa chibvumirano, uchiwana mukana wekutengesa, unofanirwa kukwikwidza kondirakiti, uchifunga nezvezvakanaka nezvayakaipira, uchienzanisa njodzi nemubhadharo, nekuda kwekuvapo kwemisungo. Mune ino kesi, hakuzove nemamiriro ezvinhu anokakavara, uye mari ichawedzera kuti ibatsire mapato ese ari maviri. Uye zvakare, pakutenga franchise, ma franchisees anofanirwa kurangarira uye nekunzwisisa zvakajeka kuti ivo mafranchisors vachapa ruzivo, hwaro hwevatengi, nerubatsiro, asi zvichiri kudikanwa kushanda mukusimudzira bhizinesi, kuwedzera mari, kusimudzira yavo nzira, vachitarisana nekuita . Iwe haufanire kunge uri wezvemari kuti uverenge mutengo, uchifunga nezveguruva uye mari yakabhadharwa, nguva dzekubhadhara, uye mubereko. Iye franchisor anozokwanisa kuwedzera franchise kune iyo catalog kungave kwakazvimiririra kana nerubatsiro rwevanopa mazano.

Kuti uwane rumwe ruzivo rwakakosha, kuti uzive kuongororwa uye mikana yekatalog ye franchise, zvakakodzera kubata nhamba dzakaratidzirwa, kuti ubvunze navanachiremba vanozobatsirawo chero nguva nezviito uye mazwi. Zvakare, iyo katarogu ine zvipo zvinopa mari, nemari yakatarwa nemubhadharo wemari-kana kana pasina mubhadharo wemari, pamwe nemitemo yechibvumirano nemamiriro. Franchise nhau dzinozoonekwa nekuvandudzwa otomatiki. Iko hakuna zvirambidzo pakutora franchise, iwe unogona kushandira pamwe nehuwandu husingaverengeki hwemakambani, chinhu chikuru kusakanganwa nezvezvisungo uye mari. Nekunyorera kukisheni yemafranchise, iwe uchaona nhau uye zvazvino kupihwa pamamiriro akanaka uye kudyara, uchifunga nezve kusiyaniswa uye kupatsanurwa kwemazita nemapoka uye madiki madiki. Kuti ukunde, usarasikirwe, mukuwana kodzero, tanga waverenga zvinyorwa zvine chekuita nemari idzi, pamwe nenhoroondo yekuvhura mafranchise ekutanga, ekuvhura uye pekutangira, kudzikisa njodzi, kuwedzera mari, uye kugadzirisa maawa ekushanda.

Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Shopu yekutengesa isina mari ndeimwe bhizinesi rebhizinesi, mukusimudzira kwaro, iwe unofanirwa kuyeuka kuti iwe unotakura imwe seti yezvisungo kune franchisor. Kazhinji, kushanda pane franchise kunoda huwandu hwakazara hwemari dzakasiyana. Kutanga, iyo franchise yechitoro inofanirwa kukwidziridzwa zvinoenderana neyakatemwa mirau iwe yauchazogashira kubva kune franchisor. Uye zvakare, iwe uchafanirwa kufananidza dhizaini yehukambani kuzivikanwa kwekambani kwaunowana kodzero yekudyidzana pasi pezita rezita. Kana iwe uchida kushanda nechitoro pasina mari, saka iyo franchise ndeyako. Mushure mezvose, mhando iyi yebhizinesi chirongwa inoitwa chete pakufunga kwakakura uye nekuvapo kweimwe seti yemari iwe yawakagadzirira kuisa mari mukusimudzira bhizinesi chirongwa.

Kana iwe uchifarira kuisa mari, saka chitoro ndeimwe yedzakanakisa nzira dzekudyara. Uye zvakare, kana iwe ukadyidzana nefranchise, ipapo iwe unozowedzera zvakanyanya mikana yekukunda kukwikwidza kunetsana. Izvo zvinodikanwa kuti udzivise zvakakura zvikanganiso mune basa rebhizinesi chirongwa. Iko kuiswa kweakakodzera analytics kuchakubatsira iwe neizvi. Shanda zvakanaka uye nemazvo, uchiita mapepa ese zvinehunyanzvi uye pasina kuita zvakakomba zvikanganiso. Mari inofanirwa kuitwa chero zvazvingaitika, kunyangwe iwe uchishanda nechitoro uine kana usina franchise.

Chokwadi, pasina kudyara, hazvigoneke kurarama nemabasa anotarisana namuzvinabhizimusi. Zvisinei, iwe uchafanirwa kudyara chimwe chinhu kuti ugamuchire mari.

Kushanda nefranchise yechitoro pasina kudyara kunosanganisira kudiwa kwekuita bundu-remari mupiro padanho rekutanga. Nekudaro, kana iwe uchida kudzivisa kudyara mari, asi uchiri kuda kusimudzira chitoro chefranchise, unofanirwa kusvika pane chimwe chibvumirano. Ehe, iwe haugone kuita kunze kwekudyara zvachose, nekuti chitoro chakatengwa hachingopi chete kubhadhara kwekutanga. Iwe unobvumawo kubhadhara imwe mari yemari pamwedzi. Semuenzaniso, kune humambo, iyo isiri chinhu kunze kwechimiro cherenti yekuitwa kwemabhizinesi mapurojekiti pasi peyakakurumbira brand. Uye zvakare, sekutonga kwechigunwe, kana uchitengesa chitoro franchise, unofanirwa kuisa mari mukushambadzira pasi rose.

Izvi zvinoreva kuti mutengesi anoshandisa mari inogamuchirwa kuwedzera mwero wekuziva nezve brand.

Iyo isina-yekudyara chitoro franchise inogona zvakare kusanganisira iyo kudiwa kwekutenga zvimwe zvinyorwa kana zvimwe zvinhu kubva kune franchisor. Neiyi nzira, iye anogona kutsiva nekushomeka kwekudyara pachikamu chako. Shanda nechitoro pasina mari yefranchise kuitira kuti uwedzere zvakanyanya huwandu hwemari mubhajeti rekambani. Uye iwe uchave uine zvese mabhenefiti aunoda kuti ubudirire kana iwe ukabatana neakanyanya kubudirira brand. Mushure mezvose, iyo pachayo inokwezva vatengi vanoda kudyidzana nekambani inoshanda mushe musika uye inozvipa iyo ine inoshanda kwazvo yekubhadhara kudiwa. Kushanda nefranchise yechitoro pasina kudyara ibasa rakaomarara bhizinesi nekuti, kuti ubudirire, unofanirwa kuita mari.

Kuita zviitiko zvechitoro pasina kuisa mari mufranchise, iwe zvakare unofanirwa kuyeuka kuti iwe uchafanirwa kuronga zvese zvemukati nekunze hunhu mune imwechete yemakambani maitiro. Nzvimbo yako inofanirwa kutevedzera kodhi yekugadzira, uye vashandi vanofanirwa kupfeka yakatemwa. Mune ino kesi, iwe unozogona kupihwa iyo yakakodzera yunifomu, kana iwe uchafanirwa kuitora iwe wega. Iyo franchise yechitoro isina mari zvakare inopawo mukana wekusimbiswa nemutengesi. Anogona kukutumira imwe komisheni, inosanganisira vanhu vane mvumo kana kutumira nyanzvi yekuvanzika shopper sekuongorora. Iyi ndiyo mhando yemunhu anonyepedzera kuve mutengi wako uye anotenga zvimwe zvinyorwa kana kuyedza kushandisa sevhisi.

Kupfuurirazve, mushure mekunge vashandirwa, vanosiya mhinduro kumumiriri wechiratidzo uye vanotaura kugutsikana nebasa rako.

Kushanda nechitoro chefranchise pasina kudyara kunodawo kutevedza kwakasimba nemirau yepamutemo. Kana uri kutyora mutemo, saka haufanire kugumbuka kana masanctions akaiswa kwauri. Ita zviitiko zvako zvefranchise kuitira kuti upfuure vapikisi vakuru, uwane mukana wakakwikwidza. A franchise yechitoro chirongwa chebhizimusi chinozogadziridzwa zvinoenderana nemirau nekuti zvikasadaro, unozvipira kurasikirwa nekodzero yekuve muparidzi wechiratidzo cherudzi rwunozivikanwa mudunhu rako. Ehe, iwe haugone kuita pasina mari, kunyanya kana iwe uchida kusimudzira chitoro chefranchise. Iwe uchafanirwa kuisa mari; zvisinei, iyo mari yekudyara inogona kukurukurwa neiyo franchisor kuti uwane mamiriro akanakisa.

Franchise. Yekudzidzisa chiitiko chichava nzira chaiyo yekubuda mumamiriro ezvinhu azvino kana zvichinetsa kutora zano wega uye nekuuya naro kune rakanak mhedzisiro ine purofiti. Pasi peiyo franchise yenzvimbo yedzidzo, vatengi vazhinji vanozokwanisa kutanga zviitiko zvebhizimusi, vachigamuchira chirongwa chakagadzirirwa-kushandiswa nesarudzo. Kune franchise, zvakanyatso kurongeka kusarudza nzira, mune iyi kesi, ichave iri yezve zviitiko zvekudzidzisa. Parizvino, vatengi vazhinji vanotenga yakagadzirira-yakagadzirirwa franchise, iyo inogona kuvandudzwa mune yakazvimirira fomati, kubvisa zvachose njodzi nenjodzi dzakasiyana. Izvo zvakakosha kuti utaure kuti iyo yakakwira mutengo weiyo franchise yekudzidzisa, iyo yakakura uye inonyanya kuvimbisa iyo mhando yekambani ino.

Pakutanga nhanho, uchinge wasarudza mugadziri, zvinofanirwa kuita musangano panguva iyo, zvinodikanwa kuti tikurukure zvakadzama zvese zvakadzama uye ruzivo rwe tarisiro yekubatana pamwe chete. Shure kwaizvozvo, iwe unozogona kufunga nezveinodiwa runyorwa zvinyorwa, izvo zvakavezwa zvakadzama nevashandi vanokwanisa vemugadziri. Iwe ungangoda kuenda kuburikidza akasiyana ekushambadzira uye ekushambadzira misangano yevatengi, kuvapo kwayo kuchabatsira zvakanyanya kukwidziridza mwero wekutengesa kwakawanda. Iwe unogara uine mukana wekubatana nevanyanzvi vechigadzirwa chero mibvunzo iwe yaungave unayo maererano nefranchise yedare redzidzo, kune chibereko chakabatana hurukuro yeimwe nhaurwa. Yakagara ichiratidzwa kuti zviri nyore kwazvo kuvandudza bhizinesi rakaumbwa kuburikidza nefranchise yevashandi vezvidzidzo pane kutanga bhizinesi rekuita kubva pakutanga. Iyo franchise inogona kutengwa kwete chete nekuda kwezvinangwa zvekudzidzisa asiwo zvine chekuita nekugadzirwa kwezvigadzirwa, kutengeswa kwezvinhu, uye kupihwa kwemasevhisi. Kune franchise yedzidzo, vatengi vane gwara mune fomati yemasevhisi vanozokwanisa kushandisa yavo zano uye zano.

Vatengi vachagutsikana nesarudzo yechiratidzo sezvo nzira yese yekuvandudza yemugadziri inozobatanidzwa mukuita basa pamwe nekuwedzera muyero wekupihwa kwebasa. Iwe unozogona kushingairira zvakanyanya kushingairira yekudzidzira iyo franchise, iyo ine yayo yega fomati yebasa nekuwana kune epasi rose nhanho.