Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo zvipfeko franchise inowana mushe kushanda kwayo mumunda wezvemabhizimusi zviitiko. Clothing franchise inozivikanwa nevatengi zvakanyanya uye inoshandiswa mazuva ano. Iyo franchise yezvipfeko inoda kuunzwa sebhizimusi nevatengi vazhinji vanoita mukubatirana uye nemhando yekutarisira nguva dzese. Iwe unokwanisa kutsvaga akakodzera mugadziri pane yakasarudzika rine runyorwa rwevatengesi vane akasiyana mapurojekiti saiti. Kana iri yekufarira, zvinodikanwa kuti udzidze zvakadzama izvo zvechiitiko chekushanda chemugadziri wekupfeka franchise nekuchinja kune yakasarudzika webhusaiti. Mushure mekuongorora riripo runyorwa rwevaridzi vemazano, iwe unofanirwa kuenderera kumusangano wega, mhedzisiro yacho inoratidza mwero wechibvumirano pane kudyidzana.

Kusainwa kwechibvumirano kunopa mudiwa kodzero yekuwana kutanga bhizinesi sechikamu chekupa nzira dzakagadziriswa nemuridzi wepfungwa, iyo inofanirwa kutevedzwa kumatanho ekutanga. Kana mumwe wako achinzwa kushomeka kweruzivo rwakakosha, saka zvakakodzera kuti utaure nenyanzvi dzemugadziri wekambani, uyo anokurumidza kuitisa misangano yekushambadzira uye kushambadzira matanho, kusimudzira ruzivo, zvakare, zvakare, kutengesa. Munguva dzakaomesesa dzekumhanyisa bhizinesi rekupfekedza, unofanirwa kugara uchiyeuka kuti unogona kutsvaga zano rinoshanda kubva kune vanogadzira chirongwa vanokubatsira nekukurumidza. Kana zvichidikanwa, iwe unofanirwa kuteedzera yakagadziriswa nzira, nekuti iwe, chekutanga, unoteedzera yakagadzirira-uye yakatsikwa-nzira nzira yekusimudzira bhizinesi, ine zvayakanakira. Iwe unokwanisa kudzikisira dzakasiyana njodzi nenjodzi dzinogona kuitika munzira yako yekuve kambani. Pamusoro pezvo, muridzi wepfungwa nehurongwa hwekugovana newe rondedzero yezvakakosha zvakavanzika zvekuita bhizinesi, kwaanga achienda kwemakore mazhinji agamuchira hunyanzvi hwakakosha uye ruzivo rwakakura rwehunyanzvi. Kutenga franchise yekupfeka zvinoreva kuti haufanire kutsvaga zano rebhizinesi wega, gadzira chirongwa chinogona kuve nezvakawanda zvisina kunaka mukuparara kunotevera kwekambani.

Ndokusaka, parizvino, iyo franchise yatanga kunakidzwa nekuzivikanwa kukuru uye kudiwa kukuru pasirese, nekuti zviri nyore kwazvo kuita bhizinesi uchishandisa rakagadzirwa-rakagadzirwa pane kuvaka kambani kubva pakutanga. Zvakare, zvinogara zvichiratidza kuve mukana, nekuti iwe une muchengeti, mumunhu weiye wekugadzira zvipfeko franchise, uyo anobatsira nekupa rairo chaiyo nenzira yakakodzera. Izvo zvinofanirwa kucherechedzwa mune ramangwana rakagadzirirwa mazano nehurongwa kana, mune mamwe mazwi, franchise inowana kutonyanya mukurumbira, zvichibatsira mafemu madiki kuzvisarudzira mumusika wekutengesa uye kutora yavo niche. Zvezvinyorwa, pane rubatsiro rwemugadziri, uyo anopa rutsigiro rwakakosha mune ese akakosha ekutanga matanho ekuumbwa kwebhizimusi rekupfeka. Kana iwe uchikwanisa kushanda mumamiriro ezvinhu akadaro, saka funga kuti kubudirira kunovimbiswa, nekuti purofiti ichawanikwa uye zvinokwanisika kusvika padanho repasi rose. Wese muridzi wemazano akaisa yakawanda yekuedza kwake kuvaka kambani, pamwe nemapazi uye nechitoro network, apedza makore ekushanda nesimba uye mari yekudyara pachirongwa ichi, icho chinobereka michero. Kana iwe uri mushandisi ane chivimbo uyo atenga zvipfeko franchise, ipapo iwe uchaona, uchishandisa muenzaniso wemugadziri wako, maitiro ekugadzira chirongwa zvakanaka, ita akasiyana akaomarara kuverenga kuti udzivise zvisakarurama nezvikanganiso uye nezvikanganiso.

Ruzivo urwu rwunosimudza ruzivo rwako dzimwe nguva, ichikupa iwe kodzero yekuzoshandisa hunokosha hunowanikwa hunyanzvi kukudziridza uye kuwedzera kambani yako kune saizi inodiwa. Varidzi vepfungwa dzinoda vanogona kushanda mukugadzira mukana mune chero nzira, zvisinei kuti chikamu ichi chine chekuita nekugadzirwa kwezvigadzirwa, kutengeserana-muzvinhu zvakasiyana, kana kupihwa nekuitwa kwemasevhisi. Mutengo wepurojekiti yakapera unogona kuve wakasiyana sekufungidzira kunoita mugadziri, uchiverenga mari, uchifunga nezve nguva yekugadzwa kwebhizinesi, pamwe nenzvimbo yakasarudzwa. Izvo zvinofanirwa kucherechedzwa iyo inodhura kwazvo franchise inogona kutariswa sezvinodikanwa nzira yakasarudzika, hunyanzvi hukuru, uye zvakakomba kudyara zvigadzirwa zvigadzirwa. Kune kunongedzera kwekutengeserana kwechero chinhu chinoumbwa chezvinhu, mutengo wefranchise yekudai unosiyana zvichienderana nechiratidzo uye mhando yezviratidzo zvinotengeswa. Mari yakanyanya kushomeka inodikanwa kune vashandi vevanoziva vebhizimusi ravo vanoshuvira kutora chinzvimbo chavo mukuzadzikiswa uye kupihwa chero masevhisi. Zvisinei nemhando ipi uye nhungamiro yaunosarudza iyo franchise, iwe unofanirwa kuenderera zvakanyanya kubva pane zvaunokwanisa zvemari, uye zvakare uve neruzivo mune yakasarudzwa munda.

Iwe unokwanisa kushandisa midziyo mune yakazvimirira fomati, uchibudirira kugadzira iyo inoguma kambani kune iyo yaunoda nhanho. Mushure menguva yakati, wapedza kukwirira kwakakura, unokwanisa kuongorora zvizere nzira yawasarudza mune yakasarudzika fomati, uchibvuma kuti kesi yezvipfeko yachinja bhizinesi rako nekuvhura mikova mitsva. Chero mamiriro ezvinhu anogona kugara achigadziriswa, chinhu chikuru kuita sarudzo kwayo, inoteverwa nemhedzisiro uye inotevera tarisiro. Nekutora kweanhasi zvipfeko franchise yesangano rako, iwe unokwanisa kunyatso kuona zvako zvese zvirongwa zvako, kuzadzisa zvaunoda mhedzisiro uye zvakakwirira zvakakwirira padanho repasi rose.