Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Izvo zvinofanirwa kutaurwa, chikafu chekudya, sechinhu chakasikwa chevanhu, chinoshandiswa mukati mezuva nevanhu vezera rakasiyana uye nyika. Ichi ndicho chikonzero nei mafranchise echikafu ari muchikumbiro chakakura chisingambomira kupa saizi yepasi. Iyo franchise sekudya kwezuva nezuva kwevagari, vatengi vazhinji nemufaro vanoda kutenga nekuvandudza huwandu hwakawanda hwevatengi. Nekuwanikwa kweiyo franchise yechikafu, iwe unofanirwa kutanga wafunga nezve rondedzero yevagadziri varipo avo vari munzvimbo dzakasarudzika dzemafomati akasiyana. Iine rondedzero iripo yevaridzi, zvinhu zvinogona kuve zvakasiyana, sezvo uchikwanisa kusarudza kudyidzana nekusimbisa muhomwe yako. Mukubatana uku, zvinofanirwa kucherechedzwa kuti vazhinji vanogadzira mapurojekiti vane epamusoro-soro chikafu maficha ane mukurumbira wepasirese.

Iko kuvandudzwa kwemamwe mabhureki kunogona kutora makore mazhinji, saka iwe unofanirwa kunzwisisa kuti mutengo wepurojekiti yakapera unoumbwa kubva kuzita hombe-zita rezita rechiratidzo chemafomati epasi rese. Ukuru hweiyo franchise yezvakanaka iri mune tarisiro yekugadzira rako bhizinesi, zvinoenderana nechirongwa chakamisikidzwa, icho chakagadziriswa nevashandi vemugadziri wenzira yakasarudzwa. Nekutambira kweakagadzirira-yakagadzirirwa zano, iwe unokwanisa kubvisa padanho rakadzama chero njodzi yekugadzira kambani, nekuti iwe uchiita zvinoenderana neyakagadzwa uye yakanyatso kuyedzwa yakagadzirirwa-yakagadzirirwa chirongwa. Kana iwe uchifarira ruzivo rwakadzama nezve mutengesi, iwe unofanirwa kutarisa kune yakasarudzika saiti iyo iine ruzivo rwakakosha. Mushure menguva yakati rebei, vabvumirana nezve mukana wekubatana, munhu anofanirwa kuenderera achisaina zvibvumirano pazvinhu zvinowirirana zvekudyidzana. Izvo zvinofanirwa kutaurwa kuti mushandi wega wega anowana kudzidziswa kwakakosha kubva kumutengesi wezano rakasarudzwa, iro rinovabatsira zvirinani kufamba mukushambadzira uye kushambadzira maitiro. Kuti uwane mhedzisiro yaunoda, mutengi anofanira kutevedzera zvizere neyakaitika nzira yekuvandudza iyo mugadziri apfuura.

Kana iwe uine chaunoda kugadzira yepamusoro uye inoshanda inotsigira zvinyorwa, ipapo vamiriri vekambani yekugadzira vanokwanisa zvakare kubatsira zvizere mune iyi nyaya pakutanga. Izvo zvinofanirwa kutaurwa kuti zviri nyore kuita mukati mehurongwa hwezviito zvakaratidzwa zvekushanda, nokudaro tichigadzira nzira munzira yakatotsikwa. Zviri nyore kwazvo kukudziridza yako wega bhizinesi rekuita pane kutanga kubva pakutanga chaipo kuvaka bhizinesi riine yakawanda misungo. Mune ino kesi, nekutengwa kweiyo chikafu chekudya, iwe unozonzwa kwakakosha rutsigiro kubva kune yekugadzira femu mukugadzira yakagadzirirwa-yakagadzirirwa mazano nehurongwa. Parizvino, tichifunga mamiriro azvino, chakanyanya kukosha chinoramba chiri mukana wekutenga zvigadzirwa uye chikafu chakagadzirwa, nekuti chinofanirwa kunzwisiswa kuti uyu muratidziro wakanyanya kukoshesa. Kudya franchise kwakasiyana siyana sezvaunogona kufungidzira nhungamiro ine runyorwa rwemhando dzechikafu, icho chinosanganisira confectionery nziyo, ine yakafara misika kudiwa. Kuti uwane chikafu chitsva, haufanire kuregedza mugadziri wako nekuburitsa chiratidzo.

Kune zvakawanda zvakawanda tarisiro mukuvandudzwa kweyakagadzirirwa-yakagadzirirwa zano pane mukuumbwa kweako wega chirongwa, icho chine analytics chete kubva kudivi reanamuzvinabhizimusi. Zvinogona kutaurwa zvechokwadi kuti nesarudzo yechikafu chekutengesa, hauna kurasika, nekuti indasitiri yezvikafu yagara iri bato rinodaidzwa kukwidziridzwa. Kana iwe ukatanga kuve nemhando dzese dzemibvunzo, saka zvinonyanya kukosha kuzvigadzirisa nemusiki weiyo franchise yechikafu, nekuti njodzi yekukanganisa inodzikiswa. Sarudzo chaiyoiyo kune mutengi anoda kuvandudza rake rekuita bhizimusi tarisiro yekutenga chikafu chekudya kubva kune inozivikanwa uye inozivikanwa brand. Kuti uwane mhedzisiro yaunoda, sarudza franchise zvinoenderana nekwaniso yako, nekutambira ruzivo mune iri kure inokurumidza chiito mushandisi modhi. Kupoterera pasirese, mafranchise evamiriri vakasiyana vezvinhu zvinozivikanwa mabhenji anoshandiswa mune yakawandisa fomati, ine enguva dzose yakasarudzika nzira dzekuda dzinotungamira mukukurumidza uye kuratidzwa kubudirira nevamwe vatengi Pfungwa yega yega ine zano rakanyatso fungidzirwa nemusiki weiyo franchise yezvokudya, kuburitswa kune hukuru hukuru budiriro. Iwe uchaita sarudzo chaiyo kwazvo nekutenga chikafu chekudya, icho chinonyanya kuwedzera mikana yekuvandudza kune zvibereko pasirese pasirese.