Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Iyo indasitiri yevaraidzo franchise iri kudikanwa pakati pevamiriri vezvokutengeserana. Kune franchise munharaunda yevaraidzo, zvinoverengeka zvakakosha zvinhu zvinoderedza njodzi uye zvinoitika mune chiitiko chekutanga yavo bhizinesi. Kune iyo indasitiri yekuvaraidza franchise, zvinokwanisika kugadzira kambani nekupihwa uye kuitiswa kwemasevhisi, nekuti iyi sarudzo inoonekwa seyakakurumbira gwara. Chinhu chakakosha mukana wekuti uwane mapurojekiti akapera, uchitevera muenzaniso watogadzira wekuvaka kambani yako, iyo inoda kumwe kusimudzira. Izvo zvakakosha kuti uzive kuti iyo inodhura zvakanyanya iyo varaidzo franchise, inonyanya kuzivikanwa zita rakatumidzwa pamusoro pemakore. Chekutanga pane zvese, iwe unofanirwa kukurukura hombe ruzivo uye nuances nemugadziri kuti unzwisise kubatana kwekubatana kudiwa, uyezve wozotanga kudyidzana.

Iwe unokwanisa kutora kondirakiti, nekuvapo kwayo, chikamu chevaraidzo chakakwanisa kuunzwa mune basa reiyo franchise. Mutambo webato, kana zvichidikanwa, unokwanisa kufunga nemakasitoma masemina kana zviitiko zvekudzidzisa zvinoda pane zvekushambadzira uye zvekushambadzira zvakavanzika zvekutengesa zvinobudirira. Usati watanga, iwe unenge uine chirongwa chakapedzwa apo iwe unofanirwa kuita pasi pemirawo yakaunganidzwa uye yakagadzirwa Kana iwe uine mamiriro akaoma mune yevaraidzo franchise, saka zviri nani kukurukura yega yega nuance nemusiki weiyo biz pfungwa. Nekutenga franchise yebudiriro nekubuda kuenda padanho raunoda, uye chirongwa chevaraidzo hachina njodzi dzakakomba, nekuti mapoinzi ane hunyanzvi uye akakosha anocherechedzwa, nekudaro achidzivirira mutengi kubva pakurasa bhizinesi. Iyo franchise mutsetse webhizinesi, yakanyanya mari uye inokurumidza kuwana kubudirira kukuru sarudzo, inotarisira kuteedzera gwara padanho repasi rose. Munyika, kushandisa franchise kwave kwakanyanya kukosha uye kufarirwa sezvo vatengi vanonzwisisa kukosha kwerudzi urwu rwebhizinesi riine njodzi shoma. Sezvo zviri nyore kwazvo kuenderera yakagadzirira uye yakaumbwa bhizinesi pane isipo, iwe unouya nepfungwa kubva pakutanga.

Zviri nyore kwazvo kutanga bhizimusi mune iyi fomati, kuisa franchise yevaraidzo pakati pebhizimusi rako remangwana kuwana mhedzisiro yaunoda.