Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

Nekufamba kwenguva, munhu wese ari kuyedza kuchinjira kune hupenyu hune hutano, nekuti iyo yemitambo franchise inobatsira kwazvo, uye inoratidzwa munzvimbo dzakasiyana siyana. Mune iyo franchise catalog, iwe unogona kuwana nzvimbo dzekusimbisa muviri, dzakasiyana online zvidimbu zvekudzidzira uye zvidzidzo zvirongwa, nhabvu, kugwinya, kutamba, tenesi, nezvimwe. Sei rudzi urwu rwebhizinesi riri kudikanwa? Sezvakangoita nemidzanga, uku kufanana uye nekumwe kudyara, zvinokwanisika kuwedzera capital. Kuvhurwa kwenhamba hombe yezvitoro kunokanganisa kukwidziridzwa kwekambani, zita, asi zvinonetsa kudzora, kunyanya kana uchivhura zvitoro zvitsva pasirese. Zviri nyore kutengesa franchise uye uine kodzero yekushanda pane kuzviita zvese iwe pachako. A franchise yemitambo inobatsira vese franchisor uye iyo franchisee.

Iko hakuna kudikanwa kwekuti munhu anotengesa mari avhure bhizinesi ravo remitambo kubva pakutanga, kusimudza uye kuvaka vatengi. Zviri nyore kuwana franchise inodiwa uye kambani yanga iri pamusika kweanopfuura gore rimwe, ine yakajairwa vatengi, uye zvakare izvo hazvidi kushambadzira. Mitengo inogona kusiyana zvichienderana nekupihwa kweiyo franchisor, tichifunga nezve mutengo wemubhadharo wemari. Ehe, iwe unogona kuwana makambani emitambo ayo, ukapihwa makwikwi ari kukura zvine simba, haapi mari yemubhadharo, asi izvi hazviwanzo. Iyo yemari-yemari mubhadharo kadhi yechivimbiso kune uyo anotengesa mari, nekudaro inobhadharwa panguva yekusaina kondirakiti uye pamberi pekutamisirwa kwekodzero uye zvakavanzika zvekambani yemitambo. Pamusoro pekodzero, mutengesi anopa muchengeti ruzivo rwakazara pamusoro pekusimudzira, pamatavi aripo, pakuongorora, uye nemitengo yakaderera mukutarisira pakuvhura matavi matsva nemakirabhu. Iyo franchisor inouya pakuvhura kwega kwega, nekupihwa kwevashandi kudzidziswa.

Kana zvigadzirwa zvemitambo zviripo zvekutengesa, saka zvinopihwa zvichitevera zviga zvechibvumirano. Panguva yekusarudza franchise nekutenga bhizinesi rezvemitambo, iwe haugone kufungidzira kwete chete mitengo asiwo nguva yekubhadhara, data pamubhadharo wekutanga, uye zvimwe zvinoshandiswa. Nyanzvi dzedu mune franchise katarogu dzinobatsira kutsvaga kupihwa kunobatsira mumunda wenhabvu, pamwe nekuita misangano, uchienda zviri pamutemo panguva yekusaina chibvumirano. Kuti uwane rumwe ruzivo, inowanikwa kuti ubvunze nekufona iyo yakatarwa nhamba yekubatana. Zvakare, iyo franchise catalog inowanikwa kuti uwane nhau dzazvino, ongorora kuongororwa kwevatengi vedu, enzanisa zvese zvakanaka nezvayakaipira. Franchisees anosarudzwa nechikamu, mitengo, uye rumwe ruzivo. Tinotenda pamberi pekuda kwako uye tinotarisira kushandira pamwe kwenguva refu uye kubudirira kubudirira kwebhizinesi rako pane yemitambo franchise yatinopa.

A package franchise chirongwa chebhizinesi chinofanirwa kuitiswa zvakanyatsonaka uye nekuchenjerera. Kushanda nefranchise kunobatsira nekuti mukuitwa kwezviitiko zvakadaro unazvo zvakasiyana siyana zvemakwikwi. Iwo mabhenefiti anodzorwa nekudiwa kwekugovana iyo purofiti pamwe nemutengesi. Nekudaro, kushandisa franchise yemapakeji, iwe unozobvisa kusvika ku9% pamwedzi, sezvo paine mubhadharo unonzi maRoyalty, pamwe nekubviswa kwekushambadzira pasirese pasirese. Uye zvakare, kana uchibata neyepakeji franchise, urikuzvipira kune yemari-yemupiro mupiro pakutanga kwebhizinesi chirongwa. Vhoriyamu yayo inogona kuve 9, 10, kana kunyangwe 11% yehuwandu hwekudyara iwe hwaunofungidzira padanho rekutanga.

Iwe unofanirwa kudyidzana nemapakeji nenzira yekuti kana iwe uchinge waashandisa iwo, hauna matambudziko nemasangano ehurumende. Paunenge uchiita franchise, zvinodikanwa kuti ubvunze pamberi pezvekuti zvirevo zvipi zvinopihwa nevakuru vehurumende kana uchiita rudzi urwu rwekushanda. Izvi zvakakosha kwazvo kuti usazopedzisira wave mumamiriro ezvinhu akaoma gare gare kana iwe uchifanira kuita akasiyana mashandiro ekupa mari semariini.

Mapakeji zvigadzirwa zve cellophane, sekutonga, zvisinei, kana uchiita franchise, iwe unogona zvakare kusangana nezvinhu zvakasikwa. Izvi zvinofanirwawo kutariswa kuitira kuti ugadzire yako zano, nekuti kana urikushandisa franchise yemapakeji akasvibira, saka izvi zvinofanirwa kusimbiswa kana uchitaurirana nevatengi. Muzhinji, iwe unofanirwa kuziva ako akasimba uye kusasimba kuti unyatsoita mashandiro ehofisi uye uve nemukana wese wekukunda mumakwikwi. Iyo inonyatsoita pasuru franchise ndiwo mukana wako wepundutso kwenguva refu. Ehezve, iyo purofiti kubva mukutengesa kweiyo franchise yakakamurwa pakati pako newe franchisor. Izvi zvinofanirwa kutarisirwa uye kuwana zvishoma zvishoma kupfuura yakajairwa kambani inoshanda mumusika pachayo.

A package franchise chiitiko chemabhizimusi, kuburikidza nacho chaunogona kusimudzira hutano hwako hwehupenyu. Mushure mezvose, iwe unenge uine chako chinoshanda chinoshanda chirongwa chebhizinesi, rinozivikanwa zita, ruzivo-sei, uye kunyangwe epamusoro-kirasi matekinoroji. Nekushandisa zvese izvi mabhenefiti, iwe unozokwanisa kuwana zvakanyanya kubva pane yako package franchise ruzivo.

Iyo kugadzirwa kwemapakeji franchise chiitiko chakakosha kwazvo panguva ino. Anenge munhu wese anoshandisa mapakeji, nekudaro, nyatso kukoshesa kugadzirwa kwavo, uye ipapo unogona kuve wakapfuma zvakanyanya. Kana iwe ukashandisa iyo franchise, iwe unobva wagamuchira wega akawanda akakosha uye akawandisa mabhenefiti. Nekushandisa kwakakodzera, une mukana wese wekutungamira musika nekutungamira nguva dzose pamusoro pevadzivisi vako. Iwo mapakeji anofanirwa kunge ari emhando yepamusoro, uye zvigadzirwa zvinofanirwa kuitwa nenzira yekuti iwe usazove nematambudziko akakura gare gare. Shandisa yako franchise zvakanaka uye uine huwandu hwakanyanya.

Izvi zvinoita kuti zvive nyore kutsungirira chero matambudziko uye kukunda kuramba kwevakwikwidzi. Une mukana wakanakisa wekutonga pamusika, uchingogara uchisimbisa chinzvimbo chako wega semutungamiri asina kupokana. Paunenge uchishandisa franchise, iwe une imwe seti yezvisungo. Chekutanga, iko kujekesa uye kuomerera pane zvinodiwa nemuridzi wevatengesi. Chechipiri, kana uchigadzira zvigadzirwa, zvakafanira kuti usakanganisa maitiro ehunyanzvi, uchishandisa zvinokodzera zvinoshandiswa. Yetatu, kana iwe uri kuita yekumonera franchise, saka unogona kutarisira kugashira anodiwa maturusi, matekinoroji, kunyangwe michina kubva kune franchisor. Uye zvakare, iwe unobhadhara pamwedzi fizi, zvinoreva kuti iwe unofanirwa kuwana yakakwana mari yemari zviwanikwa.

Mukati mekushandisa mabhegi gadzira franchise, unogona kusangana nemhando dzakasiyana dzezvikanganiso munzira. Izvi zvese zvinopesana nevanokwikwidza nemasangano ehurumende. Kutanga, ivo vanogona kukutarisa nekutumira vamiriri vakasiyana vevakuru vane masimba. Chechipiri, mitero inofanirwa kubviswa, nekudaro, iwe unofanirwa kuyedza kuzviita zvine hunyanzvi uye pasina kuwana zvikwereti. Pakeji franchise inogona kutarisana nekushorwa kubva kune vakwikwidzi vasiri kuenda kunopa kumusika niches inovapa iwo mukana wekuwana mari. Pakupedzisira, urikukumbira nzvimbo yavo muzuva, nekudaro, iwe unofanirwa kupinda mumakwikwi emakwikwi.

Iwo mapakeji ekugadzira franchise inokwikwidza niche. Kuti uve unoshamisa kwazvo uye ukunde kushorwa kwevadzivisi vako, tevera mitemo yakanyorwa zvakajeka. Uyezve, iwe unofanirwa kugara uchidzidza akakodzera manhamba kuti ugadzire uye zvakanaka-inofungidzirwa sarudzo sarudzo. Ipapo bhizinesi rako rinozokwira kumusoro, uye iwe unogona kunakidzwa nevhoriyamu yakakwira yemareti emari. Kugona kugona kwekugadzira kunokupa iwe mukana wekugara uchitonga pamusika, nekudaro uchipesana nevapikisi uye kugovera zvakare kuyerera kwemari zviwanikwa iwe.

Bhegi bhegi franchise inogona kuunza yakakwira mwero wemari kune muzvinabhizimusi uyo anosarudza kuitengesa. Paunenge uchishandisa franchise, unofanira kubhadhara mari kune franchisor muzvikamu zvemwedzi. Yokutanga yeiyi ichave mvumo, iyo huwandu hwayo hunosiyana uye hwakatangira kubva pa3 kusvika ku6%. Ivo vanoverengerwa sechikamu chemari kana mutero kwemwedzi wega wega. Wedzera franchise yako zvine hungwaru nekutarisisa kwakakodzera mukugadzirwa. Nzvimbo yako inofanirwa kuve yakabatana zvakakwana nechitarisiko neyekutanga.

Uye zvakare, tekinoroji inodawo kuiswa, ichidzivirira kugadziriswa kusiri madikanwa. Ehezve, mirau yemunharaunda nemitemo inofanira kuteverwa, zvisinei, chinangwa chako ndechekuda kuteedzera zvakakwana iyo mhando. Iyo bepa inogadzira ichaunza yakakwira mwero wemari kana iwe ukaitengesa zvinoenderana neiyo franchise. Ruzivo irwo rwuchapihwa iwe kuti udzidze; saka, iwe uchafanirwa kurishandisa kuti ubatsirwe bhizinesi chirongwa. Teerera mabhegi emapepa uye nehunobudirira paunenge uchishanda nechirongwa chakadai muchimiro chefranchise. Inzwa wakasununguka kubvunza mumwe mukuru mudiwa naye mazano uye rubatsiro. Mushure mezvose, anofara kukubatsira, nekuda kwekuti ane zvido zvake zveudyire.

Izvo zvinoenderana nenyaya yekuti iye anongogamuchira chikamu chemari yako. Nekudaro, iyo franchisor ine chairo kufarira mukugadzira iro bhegi bhegi franchise ive inoshanda sezvinobvira. Uye akashanda neepamusoro nhanho yekudzoka kwemari.

Kana iwe ukashandisa mapepa mabhegi sechikamu chefranchise yekugadzira, saka unofanirwa kunyatsoziva chokwadi chekuti iwe ndiwe munhu anozvidavirira. Ita zvinobudirira uye usatyora mutemo. Zvakare, vatengi vako vanofanirwa kupihwa nenzira yekuti mumwe nemumwe wavo anokoshesa basa rako remhando yepamusoro. Uchave nemukana wese wekukunda uye nekuvimbika mukukwikwidza kukakavara kana iwe uchigara uchidzidza manhamba uye kutora mhedziso dzakakodzera. Pepa rakagadziriswa bhegi franchise mukana wekuwana mhedzisiro yepamusoro pamutengo wakaderera. Nekuda kweizvozvo, iwe unowana iyo yekuwedzera mhedzisiro.

Iyo yekuwedzera mhedzisiro yakafanana nejeti inoenderana nezita, iro rinoumbwa kana projectile ichibata nhumbi dzetangi. Nekufananidza neiyi shell, iyo kambani ichakwanisa kupaza kuita inotungamira niche. Iwe uchagashira yakakwira mwero yemari, uye mabhegi emapepa anotengesa semahotcake. Iyo yekugadzira franchise inokupa iwe kuzara kubatana neiyo yekutanga. Izvo zvinongova zvakakosha kuti utarise zvakajeka kuti zvese zviyero nemirau zvinocherechedzwa. Izvi hazvifanirwe kunge zvichinetsa, nekuti unenge uine ruzivo rwese rwakakodzera pamunwe wako.