Nekufamba kwenguva, munhu wese ari kuyedza kuchinjira kune hupenyu hune hutano, nekuti iyo yemitambo franchise inobatsira kwazvo, uye inoratidzwa munzvimbo dzakasiyana siyana. Mune iyo franchise catalog, iwe unogona kuwana nzvimbo dzekusimbisa muviri, dzakasiyana online zvidimbu zvekudzidzira uye zvidzidzo zvirongwa, nhabvu, kugwinya, kutamba, tenesi, nezvimwe. Sei rudzi urwu rwebhizinesi riri kudikanwa? Sezvakangoita nemidzanga, uku kufanana uye nekumwe kudyara, zvinokwanisika kuwedzera capital. Kuvhurwa kwenhamba hombe yezvitoro kunokanganisa kukwidziridzwa kwekambani, zita, asi zvinonetsa kudzora, kunyanya kana uchivhura zvitoro zvitsva pasirese. Zviri nyore kutengesa franchise uye uine kodzero yekushanda pane kuzviita zvese iwe pachako. A franchise yemitambo inobatsira vese franchisor uye iyo franchisee.

Iko hakuna kudikanwa kwekuti munhu anotengesa mari avhure bhizinesi ravo remitambo kubva pakutanga, kusimudza uye kuvaka vatengi. Zviri nyore kuwana franchise inodiwa uye kambani yanga iri pamusika kweanopfuura gore rimwe, ine yakajairwa vatengi, uye zvakare izvo hazvidi kushambadzira. Mitengo inogona kusiyana zvichienderana nekupihwa kweiyo franchisor, tichifunga nezve mutengo wemubhadharo wemari. Ehe, iwe unogona kuwana makambani emitambo ayo, ukapihwa makwikwi ari kukura zvine simba, haapi mari yemubhadharo, asi izvi hazviwanzo. Iyo yemari-yemari mubhadharo kadhi yechivimbiso kune uyo anotengesa mari, nekudaro inobhadharwa panguva yekusaina kondirakiti uye pamberi pekutamisirwa kwekodzero uye zvakavanzika zvekambani yemitambo. Pamusoro pekodzero, mutengesi anopa muchengeti ruzivo rwakazara pamusoro pekusimudzira, pamatavi aripo, pakuongorora, uye nemitengo yakaderera mukutarisira pakuvhura matavi matsva nemakirabhu. Iyo franchisor inouya pakuvhura kwega kwega, nekupihwa kwevashandi kudzidziswa.

Kana zvigadzirwa zvemitambo zviripo zvekutengesa, saka zvinopihwa zvichitevera zviga zvechibvumirano. Panguva yekusarudza franchise nekutenga bhizinesi rezvemitambo, iwe haugone kufungidzira kwete chete mitengo asiwo nguva yekubhadhara, data pamubhadharo wekutanga, uye zvimwe zvinoshandiswa. Nyanzvi dzedu mune franchise katarogu dzinobatsira kutsvaga kupihwa kunobatsira mumunda wenhabvu, pamwe nekuita misangano, uchienda zviri pamutemo panguva yekusaina chibvumirano. Kuti uwane rumwe ruzivo, inowanikwa kuti ubvunze nekufona iyo yakatarwa nhamba yekubatana. Zvakare, iyo franchise catalog inowanikwa kuti uwane nhau dzazvino, ongorora kuongororwa kwevatengi vedu, enzanisa zvese zvakanaka nezvayakaipira. Franchisees anosarudzwa nechikamu, mitengo, uye rumwe ruzivo. Tinotenda pamberi pekuda kwako uye tinotarisira kushandira pamwe kwenguva refu uye kubudirira kubudirira kwebhizinesi rako pane yemitambo franchise yatinopa.

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Franchise yekushandura chirongwa chebhizinesi, mauri iwe unofanirwa kutarisisa zvakanyanya kune dzakasiyana ruzivo, kunyangwe idzo dzingaite sedzisingakoshi pakuonekwa. Statistics inoda kuongororwa kuitira kuti kutora sarudzo kuve kwemhando yepamusoro, uye zvikanganiso zvakasiyana hazviitwe. Paunenge uchitengesa franchise, iwe unofanirwa kuchengeta iyo isingachinjiki chokwadi kuti inoda mari. Nezve kupihwa, iwe unofanirwa kubhadhara imwe fizi iyo iyo franchisor inogamuchira. Kana iwe ukafunga kutanga kududzira, saka kodzero yacho inofanirwa kusarudzwa zvinoenderana nekuravira kwako. Ndokusaka iwe uchifanira kutendeukira kune zviwanikwa zvinopa akasiyana mafranchise aunosarudza kubva.

Ikoko iwe unogona kusarudza iyo sarudzo inokodzera zvakanyanya zvaunoda. Paunenge uchiita franchise, iwe unofanirwa kubhadhara zvakanyanya kushanduro, nekuti uchafanira kutevedzera zvakasiyana mirau. Izvi zvakakosha kwazvo, zvinoreva kuti maitiro akadaro haafanire kuregeredzwa. Franchise yedudziro chirongwa chekuzadzikiswa icho iwe, chekutanga pane zvese, unobvisa bundu remari. Kupfuurirazve, iwe unozofanirwa kuendesa kusvika ku9% pamwedzi uchifarira franchisor, iyo inofanirwawo kuyeukwa.

Franchise yedudziro inoshanda pasina zvinetswa kana iwe ukaishandisa padanho rakakodzera remhando. Kuti uite izvi, iwe unofanirwa kuisa tekinoroji yepamusoro-uye kuziva-kuti iwe unozogamuchira sei kubva kune franchisor. Izvo zvakakodzera kuti utarise zvakanyanya kupfeka kodhi yevashandi vako, pamwe nekushongedzwa kwenzvimbo. Zvese izvi zvinofanirwa kutevedzera zviga zvaunogamuchira kubva kune vamiriri vefranchise. Izvi zvinoitirwa kuitira kuchengetedza kuzivikanwa kwekambani uye kukwezva vatengi vakawanda vanozovimbika kune yako kambani. Franchise yeshanduro inoita kuti zvikwanise kushanda nemishumo yekota, pamwe nekuita rimwe basa rehofisi.

Shanda pamwe nekambani tsika, kuichengetedza padanho rakakodzera uye, nekudaro, chengetedza kubudirira kwenguva refu. Pakushandisa franchise yekushandura, zvakakosha kuyeuka kuti unobvuma kwete chete kubhadhara imwe mari asi zvakare unosangana neyakaenzana inotsigirwa nevamiriri vese veiyo brand. Izvi zvakakosha kwazvo kuti usarasikirwe nekodzero yekuparadzirwa kwakasarudzika. Kushanda nefranchise yedudziro kunokutendera iwe kunyatso kuwedzera mari yako nekukwezva nhamba huru yevatengi. Mushure mezvose, iyo franchise inotorwa mukushanda kuitira kuti pakarepo ive nezvakakosha zvakakosha mumakwikwi.