Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

Iyo franchise muindasitiri yekuvaka inoenderana uye inopihwa munzvimbo dzakasiyana siyana mukiriniki yefranchise. Vanhu vazhinji vajaira kuvimba kushambadza uye zvisinei nekuti vakavaona kupi. Ehezve, mushure mekubvunza uye nekugamuchira kuraira kubva kushamwari, vazhinji vanogumisa kuti chiratidzo chekuvaka cheimwe kambani chiri nani, zvisinei kuti mugadziri aripi. Kuraira michina yekuvaka kana zvigadzirwa kubva kunze kwenyika hazvibatsiri, kusanganisira kutakurwa, asi kana paine chiratidzo chakapihwa chekuvaka pamusika, pachave nekudiwa uye mari ichawedzera. Kuvhura nzvimbo nyowani dzekuvaka kutenderera pasirese kunobatsira kubva pakuona kwezvemari, uye kudiwa, chinzvimbo chichagara chakanakisa, asi haufanire kukanganwa nezve kutonga uye manejimendi. Panyama, zvinonetsa kuti mugadziri adzore uye agadzirise bhizinesi mune dzimwe nyika, achifunga mitemo nemakwikwi, huwandu hukuru hwezvigadzirwa, nekudaro zvave zvakakosha kupa kodzero yekutengesa zvigadzirwa kune vefranchisees.

Kuti vasatambise nguva yavo vega uye kwete kuenda kune vanotengesa, kune inozivikanwa kambani, kune akakosha makatalogu eiyo franchise, umo munhu wese anogona kuwana bhizinesi rake, sezvaanoda, achifunga nezvekutanga capital uye mamwe ma parameter. Iko kunofanirwa kunzwisiswa kuti kune njodzi mubhizinesi rega rega, uye hapana munhu anodzivirirwa neizvi. Asi nekuwana iyo franchise, zvinova nyore kujaira kune yekuvaka indasitiri, kuti unzwisise kuti chii, kugamuchira chikamu-chenguva kuraira pamusoro pechigadzirwa kusimudzira, pasina kushandisa nguva nemari yezvemari kushambadza, uchifunga nezvekudyara kwemugadziri muzvigadzirwa zvitsva. Mune katarogu yemidziyo yekuvaka kana zvigadzirwa franchise, inowanikwa kuona zviripo kubva kune vefranchisor vanogona kuzvimiririra kuisa kwavo, asi vanogona kushandisa rubatsiro rwevanopa mazano. Kunze kwezvo, ma franchisees anokwanisa kuongorora musika, ona munzvimbo dzipi mapoinzi akavhurika, ndeapi mabhenji ari kunyanya kudiwa, uye kunyange kuverenga nguva yekubhadhara, uchifunga zvese zvishandiso, chigadzirwa, renti, nezvimwe zvinodhura. Paunenge uchitenga franchise, mari yemari-inopihwa inopihwa, inoenderana nekuverenga kwemitengo yevavambi vechiratidzo, pakutengesa iyo franchise. Nekudaro, haufanire kutyisidzirwa, vanhu vazhinji vanoramba yekutanga bundu-remari kubhadhara, vachifunga nezvemakwikwi aripo, asi zvakanyanya, zvaive, zviripo uye zvichave.

Nekutenga iyo franchise, unozvipa iwe kune rakamisikidzwa bhizinesi, asi usakanganwe nezvenharaunda yako uye kuda mune ino chaiyo nzvimbo. Zvakare, ingangoita kutenderera-kwe-wachi rutsigiro rwunopihwa kwete chete kubva kune vema franchisers asiwo ma franchisees, anovimbisa yemhando yepamusoro manejimendi, accounting, uye kutonga, pamwe nekuchinjiswa kwete kwete chete kodzero yekupa zita, zita asiwo hunyanzvi, machipisi, chimwe chinhu. izvo vakwikwidzi havazive nezvazvo. Ehezve, mune ramangwana, mutengesi anogona kutambura, nekuti nguva yechibvumirano inopera, asi hunyanzvi hunosara, asi uyu ndiwo musika uye hapana kwekutiza kubva pane izvi. Rondedzero, hwaro hwevatengi hwakatamisirwa kune franchisee, kuti riwedzere basa munzvimbo ino, nezvigadzirwa zvekugadzira zveichi chiratidzo. Nekuvhura kutengesa kutsva kwezvivakwa zvezvivakwa pamwe newawakabatana navo, nekupa masevhisi ekuvaka, iwe unowedzera chinodikanwa uye purofiti yechiratidzo. Iyo franchise iri kuramba ichiwedzera kukosha zuva nezuva, ichida kushomeka kushoma kwekuyedza, nguva, uye mari.

Kuti uongorore mafranchise aripo, enzanisa chiyero chemutengo nemamiriro, zvirevo, uye mamwe ma parameter, iwe unofanirwa kuteedzera chinongedzo kune iyo franchise katarogu pazasi uye uwane rumwe ruzivo. Iko kune vatengi ongororo izvo pasina mubvunzo zvinobatsira mukusarudza. Kuti uwane rumwe ruzivo nezve franchise, unofanirwa kubata nyanzvi dzedu uchishandisa nhamba dzekuonana dzinoratidzwa mukabhuku. Tinotenda pamberi pekuda kwako uye kuvimba kwako, tinotarisira kubatana pamwe nekuwedzera bhizinesi rako, kusvika padanho redunhu, uye mari zhinji.