Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo franchise yebhizinesi rekutengesa ine yakawedzera fomati uye iri kudiwa pamitengo inodhura. Mahotera anotengesa zvipfeko, zvigadzirwa zvezvivakwa zvekuvaka, zvigadzirwa, uye mamwe mazita echigadzirwa. Iko hakuna kudikanwa kwekuita zvakazvimirira kuvhura bhizinesi. Kunyanya kana iwe uri mutsva kune ino nyaya, saka unoda rubatsiro uye kurairwa kubva kune nyanzvi dzinozobatsira mukuvhura nekutarisira bhizinesi mune imwe nharaunda, kusanganisira kutengeserana. Vatengi vazhinji mune yekushambadzira nyaya vanosarudza akavimbika mabhurandi uye zvisinei nekwavanobva, mubvunzo chete ndeye mutengo, asi hapana munhu anoda kubhadhara. Kana uchitengesa zvekutengesa zvigadzirwa kana zvigadzirwa, zvakakosha kuti unzwisise kuti pamusoro pemutengo wekutanga (mutengo), uchifunga nezvekufambisa, vatengesi vanoputira kubva pamari yese.

Naizvozvo, zvinhu zvemumba zvakachipa, asi vatengi havana hanya nazvo. Kuunza zvigadzirwa, zvakakodzera kubvumirana nemugadziri uye kudzivirira kukwikwidza, wobva wanyoresa kodzero dzekutengesa kuve iye chete mumiriri mune yekutengesa nyaya. Uku kuchinjiswa kwekodzero dzekupa zvido kunodaidzwa kuti franchising. Iyo franchise iri kuwedzera kusimba zuva nezuva uye iri kudiwa kukuru. Kune akakosha macatalogs ane franchise emakambani akasiyana, ayo anosiyana muchiyero chavo, mutero, uye kugadzirwa. Mune iyo franchise catalog, iwe unogona kuwana zvese zvinoenderana nemweya wako. Kupatsanura uye kusefa nechikamu zvinokutendera kuti iwe uone iyo franchise kubva kune imwe mhando, unogona kudoma chiyero chemutengo, dunhu, uye mamwe maparamendi ekuwedzera.

Uine franchise, zviri pachena kuti zviri nyore uye nekukurumidza kuvhura rako bhizinesi, maneja nekutonga, nekuti vatengesi vanogara vachikurukura, vachibatsira mutengesi mune izvi kana izvo nyaya. Zvakare, zvakakodzera kufunga nezvemakwikwi, uye kutanga bhizinesi kubva pakutanga kune njodzi. Iwe unofanirwa kuisa mari mukushambadzira, ita zvakasiyana-siyana zvekusimudzira, uchiwana vatengi, asi uine franchise, hapana chikonzero cheizvi nekuti urikutenga kwete chete franchise ine kodzero, asiwo zita riri pasi. MaFranchise akapatsanurwa kuita mhando, muzvikamu zvinoenderana nenzvimbo dzechiitiko, nzvimbo yekutengeserana inofanirwa kusimbiswa, nezvimwewo Kunze kwekudya, iyi ndiyo kodzero inodikanwa kwazvo. Iwe uchaona iwo mutengo nekukasira, uchifunga nezve mari yekuwedzera yezvishandiso zvakasiyana siyana zvekutengesa kana zvishongedzo, uye zvakare zvakakosha kuti utarise bundu remari, rinoverengerwa zvichibva pamitengo izere yefranchisor yekutengesa franchise yekutengesa . Makambani mazhinji, achifunga nezvemakwikwi, anoramba kubhadharwa kwemari, achienda kumamiriro ezvinhu akanaka, nekuti nekuvhura zvimwe zvitoro pasi pefranchise, iwe unova nechokwadi chehunhu, kuwedzera mune chinzvimbo uye purofiti yechigadzirwa. Iwe unogona, zvechokwadi, kuzvimiririra kusimudzira iyo mhando mune yekutengesa chikamu, asi iwe unofanirwa kubvuma kuti panyama izvi hazvigoneke, zvichipiwa kure kure, kunyanya kana kuvhurwa kwezvitoro zvitsva mune dzimwe nyika.

Iyo franchise ndiko kuchinjiswa kwekodzero yekupa zvido, uye kwete kutengesa kwebhizinesi rese, nekudaro mapato maviri anobatsirwa nechibvumirano. Kupihwa kwefranchise kunosanganisira kwete chete kuchinjirwa kwekodzero asiwo kubvunza kuzere munguva yese yechibvumirano, rubatsiro mukutungamira, kutonga, kutora vanhu, kutsunga kwenzvimbo yekutengesa zvigadzirwa, kupa kwevatengi, kushanyira kuvhura kwese kwese kwatsva, nezvimwewo.

Mune katarogu yemafranchise, zvinokwanisika kuyera mhando yezvipo, kuitisa ongororo, ona chiyero uye mamwe maparamendi. Mari yemakambani emafranchise anosiyana. Zvakare, iyo catalog inoratidza zita reakavhurika nzvimbo mune imwe nharaunda, ine data rakazara, nhoroondo yekuvhura, uye mari. Izvo zvinokwanisika kuverenga mutengo wekudzoserwa, mari, uye mari yekutanga iwe wega kana nerubatsiro rwevanyanzvi vedu vanopa mazano. Iyo data irimo muchitoro chefranchise inowanzo gadziridzwa, ichironga yemhando yepamusoro mushandirapamwe pakati pevashandi vema franchise nema franchisees. Kuti uve nechokwadi chekuyera uye kuve nyore kwebasa, unogona kuwiriranisa zvitoro zvese zvevatengesi mune imwe system kuitira kuti vatengi vaone matunhu ese, pamwe nekuronga kuendesa zvigadzirwa kune chero chikamu chenyika.

Semuenzaniso, mutengi anoisa odha uye kana achitsanangura guta rako, anoshanda anochinjira kunzvimbo yaunoda.

Kuti uwane zvimwe nezve franchise, kuti uwane chaiyo kupihwa, tevera chinongedzo kune iyo franchise katarogu pazasi. Chitoro chine pani yakapusa ine kusefa kwechimwe chikamu, zvichiita kuti zvive nyore kutsvaga. Zvakare, muchitoro chefranchise, iwe unogona kuwana ruzivo nezve kuongororwa kwevatengi vedu, pamwe nekuonana nevanyanzvi vedu. Tinokutendai nekuda kwekufarira uye kuvimba. Tinotarisira kubatana kunobatsira pamwe nekuti poindi yekutanga bhuku nderekubatanidza makambani nema franchisees, kuwedzera bhizinesi, chinzvimbo, mari, uye purofiti.