A yakagadzirirwa-yakagadzirirwa bhizinesi franchise ndiyo yakanaka kutanga bhizinesi rako wega. Bhizimusi rakagadzirwa rakagadzirwa bhizinesi bhizimusi rakasimudzirwa zvine mari yakagadzikana. Semutemo, zvinhu kana masevhisi akawira murudo nemutengi, iyo mhando iri nyore kuzivikanwa uye ine mhando yepamusoro. Kutenga yakagadzirirwa-yakagadzirirwa bhizinesi franchise iri nyore, iwe unongoda kutyaira chikumbiro paInternet uye mazana emakatalog ane sarudzo dzakasiyana munzvimbo dzakasiyana uye zvinoenderana neimwe bhajeti inowanikwa iwe kutarisisa. Zvinotaridza sezviri nyore, asi iwe unogona kuwira mumusungo wevanyengeri. Kazhinji, dummy inogona kupihwa pakati peanopihwa mafranchise.

Bhizinesi rakagadzirirwa rinopihwa kusimudzira peji rakajairika paInternet pasina kushanda uye kutengesa mashandiro. MaFranchise anosiyana maererano nemushandirapamwe, anogona kunanga, nekutsiva uye nevamwe. Chibvumirano chekudyidzana chinofanirwa kudoma mazwi ehukama, huwandu hwakapihwa kutanga bhizinesi nezvinhu zvinoshanda. Usati wapedza kondirakiti, zvakakosha kuti udzidze zvese, kuyera zvese zvakanakira kubatana. Izvo hazvingakuvadze kudzidza ruzivo rwevanogona kukwikwidza. Zvakanaka zvebhizimusi rakagadzirira-rakagadzirwa: mutengi anoziva chigadzirwa kana sevhisi inopihwa neyefranchisee (nekudaro, hapana chikonzero chekugadzira sisitimu yekutengesa, iyi mashini yakagadziriswa), hapana chikonzero chekushandisa zviwanikwa kushambadzira. Kugadzirira-kwakagadzirwa kuronga kweyekufamba kwesisitimu kunoreva kuhaya vashandi, sevhisi, vanopa, zvishandiso, zvichingodaro.

Zvakanakira zvinosanganisirawo rubatsiro kubva kune chipangamazano uyo akanyatso kuwana budiriro mubhizinesi rake, zvakweretesa zvikwereti, uye kudyara (pasi pemamiriro akakosha). Zvinhu zvakashata zvekushandira rakagadzirira-rakagadzirwa bhizinesi franchise zvinoreva kuomerera kwakasimba kune zvirevo uye zviyero kubva kune iyo franchisor (zvese zvinotsanangurwa muchibvumirano chekudyidzana), kugara uchibhadhara marezinesi, kumiswa kwechibvumirano pasi pemamiriro asingafarire mutengesi. Chii chaunoda kuziva kuti ubudirire kuvhura bhizinesi rekutengesa? Chekutanga pane zvese, sarudza chauri kuda kubuda mubhizinesi rako, sarudza mafambiro, gadzira bhajeti, ongorora njodzi dzinogona uye nzira dzekugadzirisa. Iyo inonyanyo kufarirwa yekuvhura franchise bhizinesi madhairekitori: yekudyira, zvipfeko, shangu, zvishongo, zvipfeko zvevana nematoyi, dzidzo, kugadzirwa kwezvinhu, indasitiri yerunako (barbershops, runako salons), masevhisi ebasa, mashopu, uye zvimwe. Nhanho inotevera ndeyekusarudza chaiyo inoshanda franchisor yekutarisa zvese zvinopihwa. Wobva wadzidza pamusika, ongorora basa revakwikwidzi vako, edza kushandura izvo zvakaipira zvebasa ravo muzvibatsiro zvako. Kuti utange kubudirira, zvakakosha kuti unyatsoongorora kugona kwako kwemari.

Fungidzira mutengo weprojekiti, sarudza kana iwe uchida kutora chikwereti, bereka mufananidzo uzere wemari yako. Kuongororwa kwemufranchisor kunoratidza huwandu hwemari yaanowana, nguva yekuenda kubasa mumusika, huwandu hwevanowirirana navo. Rega iyo franchisor ikupe iwe izere yezvemari pikicha, yekubhadhara nguva. Ro kubhadhara, chii icho? Mvumo yemari inobhadharwa pamwedzi yekushandisa zita rezita. Mari yekubhadhara inotsanangurwa muchibvumirano. Mune ino nyaya, mafomu asina kujeka haafanire kutenderwa, zvese zvinongedzo zvinofanirwa kuve zvakajeka uye zvakakwana. Tarisa mumwe wako munzvimbo dzakavhurika kuti uone kana ruzivo rwavo kubva kune vatengi rwunoenderana nezvazviri.

Izvo zvakakosha kuti iyo franchisee inonyatsoziva muindasitiri yakasarudzwa, izvi zvakanyanya kumhanyisa maitiro ekusimudzira yako wega faira. Shanda mapepa epamutemo emutengesi, hunhu hwezviito zvake, uye mhando. Wongorora uye wongorora waranti kubva kumutengesi. Kana mutengesi akashandira pamwe nemhando dzepasi rose mukushandira, ichi chiratidzo chekugadzikana kwake uye mukurumbira wepamusoro. Ruzivo rwepamutemo nezve franchisor runogona kuongororwa mune yakavhurika midhiya, kana iwe unogona kukumbira zvakananga, wobva watarisa kunyoresa data, marezinesi, zvichingodaro. Kana iyi data yakavanzwa, zvirinani kusabatana pamwe nemutengesi akadaro. Teerera kuti chibvumirano chine mazwi akajeka ekubatana, kwete mitsara isina kujeka senge yepamusoro-chikamu rutsigiro, kushambadzira manejimendi, zvichingodaro.

Zviri nyore kubata rakagadzirirwa-rakagadziriswa bhizinesi kana iwe uchinge wawana ese mamiriro ekushandira pamwe pamberi. Sarudzo yefranchise inogona kuitwa pane yedu webhusaiti. Isu tine yakareruka katarogu yeiyo yakagadzirirwa-yakagadzirwa franchise kubva epamba uye epasirese mabrandi. Isu takaunganidza zvitsva uye zvinonyanya kukosha zvinopihwa zve2021. Isu tinoshanda chete nema brand anovimbwa. Zvipo zvakagadzirirwa zvakaiswa mumapoka zvakaenzana mukudyara kuri kuitwa. Isu tinofunga nezvako uye tinopa chete-nguva-akaedzwa mhinduro.

Tsvaga rako rakagadzirira-rakagadzirwa bhizinesi franchise nesu.

Iyo franchise yebhizinesi rekutengesa ine yakawedzera fomati uye iri kudiwa pamitengo inodhura. Mahotera anotengesa zvipfeko, zvigadzirwa zvezvivakwa zvekuvaka, zvigadzirwa, uye mamwe mazita echigadzirwa. Iko hakuna kudikanwa kwekuita zvakazvimirira kuvhura bhizinesi. Kunyanya kana iwe uri mutsva kune ino nyaya, saka unoda rubatsiro uye kurairwa kubva kune nyanzvi dzinozobatsira mukuvhura nekutarisira bhizinesi mune imwe nharaunda, kusanganisira kutengeserana. Vatengi vazhinji mune yekushambadzira nyaya vanosarudza akavimbika mabhurandi uye zvisinei nekwavanobva, mubvunzo chete ndeye mutengo, asi hapana munhu anoda kubhadhara. Kana uchitengesa zvekutengesa zvigadzirwa kana zvigadzirwa, zvakakosha kuti unzwisise kuti pamusoro pemutengo wekutanga (mutengo), uchifunga nezvekufambisa, vatengesi vanoputira kubva pamari yese.

Naizvozvo, zvinhu zvemumba zvakachipa, asi vatengi havana hanya nazvo. Kuunza zvigadzirwa, zvakakodzera kubvumirana nemugadziri uye kudzivirira kukwikwidza, wobva wanyoresa kodzero dzekutengesa kuve iye chete mumiriri mune yekutengesa nyaya. Uku kuchinjiswa kwekodzero dzekupa zvido kunodaidzwa kuti franchising. Iyo franchise iri kuwedzera kusimba zuva nezuva uye iri kudiwa kukuru. Kune akakosha macatalogs ane franchise emakambani akasiyana, ayo anosiyana muchiyero chavo, mutero, uye kugadzirwa. Mune iyo franchise catalog, iwe unogona kuwana zvese zvinoenderana nemweya wako. Kupatsanura uye kusefa nechikamu zvinokutendera kuti iwe uone iyo franchise kubva kune imwe mhando, unogona kudoma chiyero chemutengo, dunhu, uye mamwe maparamendi ekuwedzera.

Uine franchise, zviri pachena kuti zviri nyore uye nekukurumidza kuvhura rako bhizinesi, maneja nekutonga, nekuti vatengesi vanogara vachikurukura, vachibatsira mutengesi mune izvi kana izvo nyaya. Zvakare, zvakakodzera kufunga nezvemakwikwi, uye kutanga bhizinesi kubva pakutanga kune njodzi. Iwe unofanirwa kuisa mari mukushambadzira, ita zvakasiyana-siyana zvekusimudzira, uchiwana vatengi, asi uine franchise, hapana chikonzero cheizvi nekuti urikutenga kwete chete franchise ine kodzero, asiwo zita riri pasi. MaFranchise akapatsanurwa kuita mhando, muzvikamu zvinoenderana nenzvimbo dzechiitiko, nzvimbo yekutengeserana inofanirwa kusimbiswa, nezvimwewo Kunze kwekudya, iyi ndiyo kodzero inodikanwa kwazvo. Iwe uchaona iwo mutengo nekukasira, uchifunga nezve mari yekuwedzera yezvishandiso zvakasiyana siyana zvekutengesa kana zvishongedzo, uye zvakare zvakakosha kuti utarise bundu remari, rinoverengerwa zvichibva pamitengo izere yefranchisor yekutengesa franchise yekutengesa . Makambani mazhinji, achifunga nezvemakwikwi, anoramba kubhadharwa kwemari, achienda kumamiriro ezvinhu akanaka, nekuti nekuvhura zvimwe zvitoro pasi pefranchise, iwe unova nechokwadi chehunhu, kuwedzera mune chinzvimbo uye purofiti yechigadzirwa. Iwe unogona, zvechokwadi, kuzvimiririra kusimudzira iyo mhando mune yekutengesa chikamu, asi iwe unofanirwa kubvuma kuti panyama izvi hazvigoneke, zvichipiwa kure kure, kunyanya kana kuvhurwa kwezvitoro zvitsva mune dzimwe nyika.

Iyo franchise ndiko kuchinjiswa kwekodzero yekupa zvido, uye kwete kutengesa kwebhizinesi rese, nekudaro mapato maviri anobatsirwa nechibvumirano. Kupihwa kwefranchise kunosanganisira kwete chete kuchinjirwa kwekodzero asiwo kubvunza kuzere munguva yese yechibvumirano, rubatsiro mukutungamira, kutonga, kutora vanhu, kutsunga kwenzvimbo yekutengesa zvigadzirwa, kupa kwevatengi, kushanyira kuvhura kwese kwese kwatsva, nezvimwewo.

Mune katarogu yemafranchise, zvinokwanisika kuyera mhando yezvipo, kuitisa ongororo, ona chiyero uye mamwe maparamendi. Mari yemakambani emafranchise anosiyana. Zvakare, iyo catalog inoratidza zita reakavhurika nzvimbo mune imwe nharaunda, ine data rakazara, nhoroondo yekuvhura, uye mari. Izvo zvinokwanisika kuverenga mutengo wekudzoserwa, mari, uye mari yekutanga iwe wega kana nerubatsiro rwevanyanzvi vedu vanopa mazano. Iyo data irimo muchitoro chefranchise inowanzo gadziridzwa, ichironga yemhando yepamusoro mushandirapamwe pakati pevashandi vema franchise nema franchisees. Kuti uve nechokwadi chekuyera uye kuve nyore kwebasa, unogona kuwiriranisa zvitoro zvese zvevatengesi mune imwe system kuitira kuti vatengi vaone matunhu ese, pamwe nekuronga kuendesa zvigadzirwa kune chero chikamu chenyika.

Semuenzaniso, mutengi anoisa odha uye kana achitsanangura guta rako, anoshanda anochinjira kunzvimbo yaunoda.

Kuti uwane zvimwe nezve franchise, kuti uwane chaiyo kupihwa, tevera chinongedzo kune iyo franchise katarogu pazasi. Chitoro chine pani yakapusa ine kusefa kwechimwe chikamu, zvichiita kuti zvive nyore kutsvaga. Zvakare, muchitoro chefranchise, iwe unogona kuwana ruzivo nezve kuongororwa kwevatengi vedu, pamwe nekuonana nevanyanzvi vedu. Tinokutendai nekuda kwekufarira uye kuvimba. Tinotarisira kubatana kunobatsira pamwe nekuti poindi yekutanga bhuku nderekubatanidza makambani nema franchisees, kuwedzera bhizinesi, chinzvimbo, mari, uye purofiti.

Ndeipi franchise katarogu yekutenga yakagadzirira-yakagadzirwa bhizinesi. Nhasi, uchishandisa chero bhurawuza, iwe unogona kuwana yakawanda yepamhepo zviwanikwa iyo inogadzira katalog yeiyo franchise inopihwa yekutenga. Kune ese mafiro, zvido, zvemari uye zvesangano kugona. Ehezve, izvi zviri nyore kwazvo kana munhu achigona kuona mazana ezvisarudzo munguva pfupi uye osarudza iyo inokodzera zvirongwa zvake. Nematanho azvino ekuvandudzwa kweasina-mari yekugadzirisa masisitimu, zvinokwanisika kutenga yakagadzirira-yakagadzirirwa franchise zviri nyore uye nekukurumidza, zvisinei nekwaiyo mukuru franchisor anoshanda munyika. Paunenge uchishanda nemakatalog madhairekitori, iwe unofanirwa kugara uchifunga kuti saiti inorekodha kufarira kwako mune imwe kana imwe mhando yefranchise.

Mune ramangwana, iwe unogashira kutumira kwezuva nezuva nemabhizimusi matsva zvinopihwa pane franchise hwaro, zvakafanana muzvivakwa zvavo kune zviitwa zvawakaona mukabhuku. Yakanaka, yakarongeka dhairekitori dhairekitori inopa yakanyanya kunaka mikana yevanamuzvinabhizimusi, avo vanoda kutenga kodzero yekushanda mukati megadziriro yebhizimusi rakagadzirwa, vanokutungamira mune hombe hombe hwezano, kupa kukurumidza kutsvaga uye kusarudzwa kweruzivo.

Dhairekitori zvinodikanwa zvakada kufanana nechero imwe saiti. Inofanira kunge iri mumitsara gumi yekutanga yekutsvaga, iine traffic yakawanda, zvine musoro uye zvinonzwisisika chimiro, pamwe nekutsvaga iyo inodiwa data iri nyore system. Vashanyi havafanirwe kupedza maawa vachinhonga sarudzo dzefranchise kuti vatenge. Zvakare, iro ruzivo runofanirwa kuve rutsva uye rwakakodzera, uye kwete kupa yechinyakare gore rapfuura mhinduro dzakagadzirirwa dzakagadzirwa. Izvo zvirimo mumadhairekitori akadaro zvinowedzeredzwa zuva nezuva uye zvine kwete chete rondedzero yekambani yevatengesi asi zvakare nhare dzekutaurirana nevaridzi (izvi zvakakosha kune avo vanoda kutenga franchise), nhoroondo yekusika nekusimudzira bhizinesi, kutanga kwekudyidzana mamiriro, nezvimwe. Pamusoro pezvo, machatalogu akadaro anowanzo shandisa nzira dzekupedzisira dzekushambadzira, kushambadzira, uye kukurudzira franchise sezvinhu zvekutengesa nekutenga, kuongorora purofiti uye kunyange akagadzirira-akaverengerwa matekinoroji avo ekubhadhara.

Kazhinji, katarogu yakadaro inogadzira mikana yekubvunza mubvunzo, kuwana zano, kana zvimwe zvikumbiro. Ehezve, sekutonga, sevhisi dzakabhadharwa, asi mukana wekutenga zvine mvumo kodzero yekujoinha bhizinesi rakabudirira unokosha. Chero zano rezvemabhizimusi rinosanganisirwa nenjodzi (kunyangwe kana zvasvika pane zano rakabudirira kuitwa mukuita). Saka zano rehunyanzvi mumamiriro ezvinhu akadaro harizombove rakawandisa.