Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo franchise yebasa mune imwe nharaunda iri nyore pakuvhura bhizinesi mudunhu rako. Ngatitii iwe unoda kutanga rako bhizinesi mukupa kweanorapwa masevhisi kana ekushambadzira masevhisi, dzidzo, kana mundima yekutengeserana, asi iwe hauna zano pekutangira, uye apa ndipo panobatsirwa nenyanzvi mundima yavo. Iyo franchise inobatsira vatsva kuti vazvijairire, nekukurumidza kuvhura yavo bhizinesi kumasevhisi, kururamisa mutengo uye kudzikisa mutengo, kuwedzera kudiwa uye kuvaka aripo mutengi base, vachienda kunotsvaga mari nekukurumidza sezvazvinogona. MaFranchise anotendera iwe kuti uwedzere bhizinesi rako reroto pasina njodzi, uchifunga nezve kuvhura kure kwemapoinzi matsva. Kuti utenge franchise, zvinokwanisika kutendeukira kune nyanzvi, katarogu yemafranchise mairi mune ese marudzi emasevhisi, zvinoenderana nemitengo yakasiyana yemitengo, mamiriro, mazwi, uye mamwe ma parameter. Iyo data iri mune iyo catalog ye franchise inowanzo gadziridzwa, ichibvumira kuongororwa kunonzwisisika kwezvipiwa zvinopihwa.

Iyo franchisor inogona kuverenga mutengo weiyo franchise zvakazvimiririra, chaimo muchitoro, uchishandisa iyo data yakapihwa neiyo franchisor. mutengesi anogona kuisa chipo chake iye oga kana nerubatsiro rwevanyanzvi vedu, zvichiratidza nzvimbo, mutengo, mari yezvigadzirwa uye zvimwe zvigadzirwa, zvinhu, uchifunga nezvemari yemubhadharo kana yehumambo. Iye franchisee anogona kuona izvo zviripo, uye kana iye achiziva kuti ndeapi marudzi ebasa aanoda kuita, ipapo anogona kushandisa injini yekutsvaga, kuiswa kweruzivo nezvikamu. Kutanga, iwe unofanirwa kudzidza pamusika, unzwisise kuti ndeapi uye ndeapi masevhisi ari kupindurwa nevatengi, ndeapi matanho ebasa rega rega, nezvimwe. Mushure mekutora danho, zvakakodzera kusarudza franchise. Kana zvichidikanwa, edu nyanzvi nyanzvi dzevanopa franchise catalog ichakubatsira iwe kusarudza chaiyo kupihwa panguva yekuongorora uye kuongorora, uchifunga nezve mutengo mutengo, mutengo, uye mhando. Iwo masevhisi eva franchisors haasanganisiri chete kupihwa kwekodzero dzekupa zvido pasi pefranchise asiwo rubatsiro mukuvhura, kusvika, nekushanyira mapoinzi matsva, kutsvaga uye kudzidzisa vashandi, kugadzira dhizaini, kutsvaga zvakavanzika, uye mimwe mikana.

Zvakare, iyo nguva yese yechibvumirano ichave iri yekutsigira yenguva dzose kweanobhadharisa franchisor. Zvakare, kuendeswa kwevatengi base, kuvandudza webhusaiti, uye kusangana kwemapoinzi ese pamusika mudunhu nekune dzimwe nyika. Zvichava nyore kune vatengi kuti vawane sevhisi yavanoda, voona kumatunhu rudzi urwu rwebasa rwunopihwa, marii uye kuti inoitwa sei. Iyo yekubatana saiti zvakare iri nyore nekuti vatengi vanovimba zvakanyanya, vachiona huwandu hwekupinda uye kudiwa kwemasevhisi aya. Pakurekodha, mutengi anozoratidza dunhu raanoda, uye otomatiki system, achiverenga iyo geolocation dhata, inozozvipa yega rekodhi kune nyanzvi kubva pano, aine marekodhi akazara. Kuvhura nzvimbo nyowani dzefranchisor pasi pefrigisi kwakafanana nekuvhura ivo vega nekuti pamusika uye bhizinesi izvi zvinozova nemhedzisiro pane zvekutengesa nemari. Naizvozvo, kushanda pamwe chete uye kutsvaga sevanhu vane pfungwa dzakatenderedza pasirese kuchave nemhedzisiro inobatsira pane zviitiko zvebhizimusi rako.

Iwo masevhisi anogona kuve akasiyana, izvo zvinowedzera mikana yekutanga bhizinesi, zvichipiwa kukwikwidzana kuri kuramba kuchikura. Mutengo wefranchise unosiyana zvichienderana nezviitiko zvesangano, kubva pachikero, nzvimbo dzakashama kutenderera pasirese, uchifunga nezve franchise yakatengeswa pamwe nekudyidzana neyefranchisee. Zvakare, usakanganwa nezve bundu-remari fizi, zvinoenderana uye zvinowirirana zvichienderana nemari inoshandiswa mukugadzirira kutengeswa kwefranchise. Makambani mazhinji anoramba mubhadharo wemari uye izvi zvinoitika nekuda kwekukwikwidza mumusika wefrancise. Iko kune kwakasiyana siyana kwakapihwa mune iyo franchise catalog, saka usarasikirwa nemukana uye kuramba iyo franchise, nekuti inodhura, inokurumidza, uye inoshanda. Iwe unogona kuverenga izvo zvinodhura, woongorora mabhenefiti, iyo nguva yekubhadhara yemari yekudyara, pamwe nenguva yenguva yekutanga mari, mune franchise catalog. Sevhisi dzinogona kusunganidzwa nezvipiriso zvakafanana kuvandudza ruzivo.

Kana iwe ukabata iyo franchise catalog, iwe ucha chengetedza pane kushambadzira masevhisi, wedzera kudiwa kuburikidza neSEO traffic uye unokwanisa kugadzirisa iyo database. Nekuwedzera kwenzvimbo, iro bhizinesi richadzika midzi mumusika, kuwedzera vatengi varo zuva nezuva.

Kuti uwane zano kubva kune edu nyanzvi, unogona kubata nhamba dzekubatana dzakanyorwa mukatalog. Zvakare, muchitoro chefranchise, ichave iripo kuti uwane ruzivo, verenga kuongororwa kwevatengi vedu, kuongorora musika, uye sarudza chakakosha chinopihwa icho chinowanikwa kune yako bhajeti. Tinokutendai pamberi pekuvimba kwenyu uye kufarira, tinotarisira kubatana kwekubudirira.

Iko kubhegi shopu franchise ndeimwe yeanonyanya kudiwa mafranchise uye inopa yakawanda mari. Iko kudiwa kwemhando ipi neipi yesaga, kunyangwe murume kana murume uye zera, inogara yakakwira. Bhegi bhegi hupenyu hwezuva nezuva hwemukadzi hunhu hunokosha hwehupenyu hwake hwezuva nezuva nemararamiro, uye muwadhiropu yake, anogona kuva nemabhegi mazhinji, rimwe nerimwe riine basa raro chairo, chinangwa nenzvimbo. Bhutsu, ngowani, nezvimwewo zvinoenderana nemabhegi evakadzi. Varume vanoratidza kufarira kukuru kwevatengi mumitambo nemabhegi ekufamba uye vane shungu dzekutenga mabhegi madiki emabhizimusi mapepa, malaptop, uye kutakura magwaro avo. Kunyangwe vana vadiki vanofarira zvinhu kubva muchitoro chemuhomwe, yakanaka mhando.

Iyo franchise yechitoro chemahandara ibhizimusi rakakwikwidza uye rinobatsira uye, kutanga kwezvose, mune iri bhizinesi, mhando yekuita basa, kureruka kwekupfeka, kuita, dhizaini yakanaka, uye ruvara runofadza zvinoongwa. Kuti uve nechokwadi chekubhadharwa kweiyo franchise yeiyo handbag chitoro uye kuvimbisa kutengeswa kweyeveruzhinji yekutengesa chiratidzo, kuwedzera kuyerera kwevatengi, kutanga kwezvose, zvakakosha kuti udzidze chigadzirwa zvakanaka "kubva kumativi ese". Nyatsoongorora zvinhu zvinokanganisa kutengeswa kweiyo franchise yakawanikwa, dzidza uye unzwisise akasiyana nuances, maficha, maficha eiri bhizinesi. Basa rakakosha kune muzvinabhizimusi-franchisee, nerubatsiro rwemaitiro uye runoshanda rweanotengesa mari, nenzira dzese dziripo, kukwezva uye 'kutora' vatengi vake nevanogona kutenga. Kutungamira vashanyi vese kuchitoro, kusarudza nezve sarudzo chaiyo yekutenga, zvinoenderana nezinga remari yake, uye kukwezva parutivi rwake, semutengi wenguva dzose. Kufarira mutengi nekusimudzira kwakanaka nekutapudza uye mabhonasi ekudzokorora kutenga. Uye mutengi wezvinhu anonyatso dzoka kuchitoro kunotevera kutenga kana kukurudzira chitoro kushamwari dzake dzese.