Mune bhizinesi renyika, hapana mhinduro chaiyo nezve kuvapo kwefranchise nekukurumidza kubhadharisa uye yakagadzirira-yakagadzirirwa recipe yeiyo franchise ine yekukurumidza kubhadhara. Kubhadharwa kweiyo yakatengwa franchise inokanganiswa nezvinhu zvakawanda uye zviyero zvinogona kumhanyisa bhizinesi rekirinesi kuti 'izere seiri' uye zvinopa kuwanda kwevatengi nevatengi. Chekutanga pane zvese, uku kuri kuwana ruzivo rwakazara pamusoro pemuridzi wefranchise, kuti iro zita rakawanikwa reiyo franchiser rinozivikanwa sei munharaunda yekugara kana nzvimbo pakero yeanobhadhara mari. Kukwidziridzwa kwechiratidzo chevatengesi nemukurumbira pakati pevagari, uko muzvinabhizimusi, uyo akapinda muchibvumirano chefranchise, anorarama, zvinonyanya kuona kuti bhizinesi richabudirira sei panzvimbo yekutengesa zvinhu nemucherechedzo wezvakatengwa. kodzero. Kukwidziridzwa kwezita rezita kunoenderana nemamiriro ezvinhu sekuenderana nemutengo wevatengi, mwero wemari yevagari vanoshanda, uye huwandu hwakaringana hwevagari vemunharaunda munzvimbo yekuparadzira mhando.

Panguva imwecheteyo, mubvunzo mukuru unomuka, iyo franchise inogamuchirwa ichabhadhara kwenguva yakareba sei, kutengesa kuchaenda sei, uchifunga nezvekupa kwakawanda kwekushambadzira zviitiko, kumisikidza wekupedzisira, mutengo wekutengesa wakakura nekuputira kumahombekombe ako uye kufukidza iyo mari yemipiro yakabhadharwa muchimiro chemari, miripo, mari yekushambadzira uye zvimwe zvakakosha, pamwe nemari yekubatsira. Iyo yakavimbika bhizinesi chirongwa ine ongororo yehukama hwehukama uye inokwanisa hupfumi kuverenga, kwayo inoshanda kuita mukugadzira nekutengesa zviitiko, ine zvakakosha chiitiko pakubudirira kwekuwana iko nekukurumidza kubhadharwa kweiyo franchise. Kugadzira rakakodzera bhizinesi rehurongwa uye kugona kuburitsa bhizinesi chirongwa mukati mefranchise ndiyo pfungwa huru yekuseri kwekukurumidza kubhadharisa franchise. Paunenge uchigadzira chirongwa chebhizinesi, chakakosha kukosha kuratidza saizi yemari, marii ichave nekugadzira nzira dzekumisikidza franchise, inenge yakweretwa mari kana yavo zviwanikwa. Kuverenga kunofanirwa kusanganisira zvinongedzo zvemari zvepurojekiti zveuwandu hwemari yemubhadharo, mushure memitero uye kubvisirwa kwekushandisa zviwanikwa zvechikwereti, kana zviripo, uye kugona kwekuputsa-kunyange poindi munguva yekarenda yekugadzira kana yekutengesa zviitiko. Zano rebhizimusi rinofanira kuzivisa huvepo hweyako kana yekubhadhara mari yekutengesa, huwandu hwekutengesa uye huwandu hweprojekiti zuva nezuva uye pamwedzi mareti emari. Chirongwa cheprojekti chinotsanangura mwaka webasa riri kuuya, kutengeserana, uye kupihwa kwekushambadzira pamwe nehumwe mabasa, kuenderera kwebasa neawa yezuva rimwe chete rekushanda, uye mwaka wekarenda wekugadzirwa kwemwedzi pamwedzi, uchifunga kupera kwevhiki, mazuva ehutsanana, iwo mutoro webasa weakanyanya, vashandi vebasa uye nebasa revatekinoroji neyekugadzira michina.

Izvo zvakakosha kupa kuchengetedzwa kwekuchengetedzwa kwevashandi kwevashandi uye kudzivirira kushanda kwakanyanya kwezuva rekushanda, kuitira kudzivirira kumisikidzwa kwefaindi yehutongi uye kuongororwa nevakuru vevatariri uye vanoongorora basa. Kubudirira kwekushandira franchise nekukurumidza kubhadhara kunobva pane zvakaunganidzwa chiitiko cheanamuzvinabhizimusi-franchisee uyo akabhadhara iyo franchise, kugona kwake, uye kunzwisisa kwekukwikwidza mumusika wevatengi nevatengi vezvinhu nemasevhisi. Kana wekutanga muzvinabhizimusi akatanga bhizinesi rake neakawana franchise uye kutanga-up capital, saka njodzi yekutengesa yekusatora payback nekukurumidza yakanyanya kwazvo. Anamuzvinabhizimusi ane ruzivo, anonyatsoziva hukama hwakaoma pamusika, ane hunyanzvi hwekudyidzana nevaanokwikwidzana navo vezvokutengeserana, kugona kuzvidzivirira kubva kumakwikwi uye kuverenga zvisarudzo zvisati zvaitika zvingangoita kurasikirwa uye kurasikirwa mubhizinesi. Saizvozvo, mutengesi ane ruzivo anowanzoita kuti akurumidze kubhadharisa pane franchise. Kutsvaga kwekushambadzira, kuongorora kwekutanga kwemusika, musika webasa, uye kudiwa kwevatengi kwevagari, vasati vabhadhara kodzero, zvinoita kuti vakurumidze kuisa 'njanji' uye kudzoreredza iyo franchise. Iko kusanganiswa kwezvinhu izvi zvese zvinobatsira mukutsvaga nekukurumidza kweiyo yakatengwa franchise, kumisikidza bhizinesi maitiro ekubudirira kuita kwezvakatemerwa zvinangwa zvekuzadzisa mari yakawanda mubhizimusi rekutengesa.

Chinhu chikuru hachisi chekumira pamatambudziko amuka uye izvo 'zvipingaidzo' zvamuka, kuenderera mberi nehurongwa hwekuenderera mberi hwedzidzo nekudzidziswa, kugona kugona kutsva uye kunzwisisa kwekutenga kodzero, kuenda kumberi, uyezve kuripa nekukurumidza kunouya pachako.

A teksi franchise ndeyemazuva ano ebhizimusi rekufambisa. Wese munhu ane mota, nekutyisidzira kurasikirwa nebasa kana semari yekuwedzera, kamwechete akafunga nezvekufambisa. Izvi zvinoda rezinesi, mota, uye chikumbiro pafoni. Taxi sevhisi idanho nyowani yemari. Iyo yekare modhi yekambani yematekisi ndeyekutenga mota, kuhaya vatyairi, uye rimwe boka remamwe manzwiro asinganetsi. Iye zvino zvese zviri nyore, zvakakwana kunyoresa seyemabhizimusi, kupedzisa zvibvumirano nevatyairi vechitatu-bato uye kutanga kushanda.

Asi mune iyi kesi, dambudziko remakwikwi epamusoro anomuka, uye kuwanikwa kwetekisi franchise ingave nzira yekubuda. Iyi nzira inokutendera iwe kuti utore pakarepo chinzvimbo chinotungamira mune iri bhizinesi mukati meguta rako. Sezvo iyo franchisor kambani iri inozivikanwa mutengesi webasa tekisi. Vanhu vanovimba naye uye vakagadzirira kubhadhara. Iwe unogona zvakare kudzivirira njodzi dzinogona kuitika; iyo franchisor anoziva zvakatarwa zvemusika uye akagadzirira kugovana ruzivo rwake. A novice muzvinabhizimusi angatarisana nedambudziko rehurumende mamiriro ezviitiko, nevanokwikwidza, vatyairi vematekisi vasingashande zviri pamutemo (uye nekudaro vanogara vachirovera pasi mitero). Iye franchisor anoziva maitiro ekugadzirisa matambudziko aya.

Iye zvino makambani makuru ari kutora misika yezvifambiso masevhisi uye vekare vamiririri havana imwe sarudzo kunze kwekuvhara bhizinesi ravo kana kutenga franchise. Usati watenga franchise, zvakakosha kuti udzidze mazwi ekubatana zvakanaka, kuti ugone kudzivisa kusagadzikana mune ramangwana. Saka watenga tekisi franchise. Uri kutora chii? Unogona kutarisira kushanda pasi pezita rechiratidzo chakakurumbira, pane inoshanda inotonhorera nzvimbo, nharembozha application, pamwe nemazano anoshanda ekushanda nemadriver. Muchokwadi, iyo franchisee inogona chete kudzora mhando yemasevhisi akapihwa, uye rese basa rekutungamira rinoitwa neanoda mari. Zvakare, iyo franchisor inotarisira rakarongeka-rakarongeka basa rebasa tekisi pachayo. Iye anobatsira kuronga basa nenzira yekuti vakwikwidzi havagone munzira ipi neipi kufambisa kwevatengi uye kudiwa kwemasevhisi.

Chii chingave mutengo wefranchise unotsamira pane? Mutengo unoverengerwa zvichibva pavagari, iro guta richafambiswa. Zvakare, mutengo unokosheswa nenyika yetekesi zvikepe. Mune ino kesi, iyo franchisee inoda kuisa mari mukambani yematekisi uye mubhadharo wemari-yemari. Vamwe vema franchisors havapi mari yemwedzi wega wega (mafaera). Pakugumisa chibvumirano nemumwe mutengi, mamiriro acho anotauriranwa zvakasiyana. Nekudaro, iyo tekisi franchise inobatsira: kushomeka kwekudyara (uye dzimwe nguva ivo vanodzikiswa kusvika zero); kurasikirwa nenjodzi zvinenge zvisipo; mune ramangwana, iwe unogona kugamuchira yakavimbiswa yakagadzikana mari; iyo franchisee inowana mukana kune software yekambani inozivikanwa, inozoita mumiriri wayo; hapana chikonzero chekudyara mukushambadzira uye kuvandudza software; iwe unowana kuwanda kwakadzikama kwevatengi, nekuda kwemukurumbira wekambani inozivikanwa, unofanirwa kunetseka nemitengo, kuvhura inotonhorera nzvimbo; mamwe mabhenefiti kubva mukushandira pamwe anopiwa, semuenzaniso, mukana wekutenga mota nezvidimbu, inishuwarenzi yemotokari yakasarudzika. Ndezvipi zvimwe zvingaitwe nemutengesi? Kudzidziswa uye kuenderera mberi kutsigirwa.

Izvi zvinoreva kugamuchira tsananguro uye kurovedzwa pakushanda mumashandisirwo enhare, kupa kudzidziswa uye zvirongwa zvakakosha zvekuvandudza nyaya dzesangano, sevhisi sevhisi. Iyo franchisor inogona zvakare kubatsira mukusarudza yakakosha bhizimusi modhi, kusarudza nzvimbo yetekisi ngarava, kuwana marezinesi, uye kuvaka nekuchengetedza hwaro hwevatengi. Iwe unogona zvakare kutarisira kutsigirwa zviri pamutemo, rubatsiro mukutora vatyairi, uye manejimendi. Nzira yekusarudza iyo-up-to-date, uye inonyanya kukosha, mari-inoita tekisi franchise? Kutanga, iwe unofanirwa kuitisa chidzidzo chese aripo mazano. Chii chaunofanira kuteerera? Chekutanga pane zvese, pane mukurumbira wekambani, pane chero data paInternet. Sarudza sarudzo dzakakodzera, dzienzanise uye ubate kambani yekambani. Iwe unogona kukumbira kubva kukambani mvumo yese yezviitiko, marezinesi, zvitupa.

Izvi zvinokusevha kubva mukudyidzana nevatsotsi. Iye akatendeseka franchisor haavanze magwaro avo, sekutonga, vatambi vakadaro vane zvese zviri pachena uye zvinowanikwa. Paunenge uchitenga franchise, pane mukana wekuwana dummy muchimiro chekusashanda Internet application kana peji. Kune runyorwa rwakakwana rwezvazvino zvinopihwa, tarisa pane yedu online catalog. Isu takaunganidza zvakakodzerwa zvinopihwa iwe, zvakaputswa nemutengo wekudyara kwako. Pane yedu saiti, iwe unowana chete yakasimbiswa franchise vatengesi. Tanga kubudirira kwako nekatalog yedu.