Iyo franchise yekirabhu ingangoita purojekiti yebhizimusi inobatsira, iko kuitiswa kwayo kunofanirwa kuitwa nemazvo uye zvichienderana nechirongwa chakambogadzirwa. Chero chirongwa chinosanganisirwa neyekunze chiratidzo chingave franchise. Chinhu chikuru kana uchishandisa franchise ndeyekuyeuka kuti iwe unofanirwa kuziva chaizvo mamiriro emuno uye nekudyidzana nevatengi vemuno uye nezviremera zvemuno zvakanaka uye pasina kuita zvakakomba zvikanganiso. Iyo kirabhu, senge chero rimwe bhizinesi, inofanirwa kufunga nezvese zvakasarudzika zvemuno zvekusimudzira, uye mutengesi anofanira kupa kuwanda kwevatengi kuburikidza nekushanda kwechiratidzo chinozivikanwa. Iwe zvakare unofanirwa kuita mashandiro ebhizinesi kukwezva vatengi kuburikidza kushambadzira. Nenzira, kushambadzira kwekusimudzira franchise yekirabhu kunoitwawo zvinoenderana nemirau inogamuchirwa kubva kune vamiriri vechiratidzo.

Kirabhu inoshanda-zvakanaka kirabhu ine mukana wese wekubudirira nekuda kwekuti vanhu vanouya kunzvimbo yakadaro kuzorora. Nekudaro, ivo vane nhamba hombe yemari zviwanikwa zvavanogona kushandisa. Kirabhu inzvimbo iyo iwe yaunogona kushandisa ingangoita yako yese yemubhadharo panguva, nepo vanhu vachizoda kuuya zvakare kana nzvimbo ino ichivapa mufaro. Ndosaka kodzero yacho ichifanira kukwidziridzwa mumaguta iwayo mune huwandu hwakawanda hwevatengi vanogadzirisa zvinhu. Iyo franchise yekirabhu ichaita mushe munzvimbo yemahombekombe makuru. Shanda nemamaki akasimbiswa kuti unyatsogadzirisa vatengi kuwana. Iyo franchise inonzwisisika nekuda kwekuti iwe uri kutoshandisa yakagadzirira-yakagadzirwa bhizinesi modhi, uye iwe zvakare une mukana wakazonaka wekushandisa iyo yakazara seti yeruzivo uye ruzivo rwunoumbwa nemumiriri wechiratidzo

Iyo franchise yekirabhu inogona chete kubudirira kana paine huwandu hwakakwana hwevashanyi. Ndokusaka iwe uchifanira kudzidza mutemo wedunhu pamwe nezvinodiwa nevanhu vemo. Iyo franchise yekirabhu ichaita nemazvo mabasa ayo akananga kana iwe ukasimudzira zvinoenderana nemirau nemirau iwe yaunogashira kubva kune franchisor. Iye pachake anofarira kupa huwandu hunodiwa hwemagwaro uye kuti iwe uwane mari yakawanda. Mushure mezvose, kana iwe uchisimudzira franchise yekirabhu, iwe unogashira mari, uye iwe unogovana idzi mari mune imwe chiyero neiyo franchisor. Iye anofarira bato chairo uye achaita zvese kuona kuti wabudirira.

Paunenge uchivhura franchise mukirabhu, iwe unofanirwa kuyeuka kuti zvemuno zvemitemo zvimiro zvinogona kusiyana zvakanyanya kubva kune zvese zvinogamuchirwa kumusha wekutenga. Tora chokwadi ichi uverenge, dzidza ese mativi uye ita chiitiko chekufunga zvine hungwaru.

Iyo franchise mukirabhu inoshanda nemazvo uye ichakubvumidza iwe kugonesa kugadzirisa chero matambudziko emahofisi ebasa. Zvichava nyore kubata nekuwanda kwevatengi kana iwe ukashandisa hunyanzvi hwese, ruzivo, uye software iyo iyo iyo chiratidzo ichaisa iwe chaunogona. Iyo inozivikanwa brand ndeye magineti yevatengi. Ndezve izvo izvo kuti franchise inotengwa, kuitira kuti pamberi pechiratidzo chakatozivikanwa, pasina kuyedza kukuru kukwezva vatengi vazhinji. Iyo franchise yekirabhu haina kusara uye iwe unofanirwa kusarudza chaizvo iyo mhando inozivikanwa munyika yako. Hapana munhu achaenda kune muzvinabhizimusi asingazivikanwe kana akasarudzawo zita risingazivikanwe munharaunda.

Izvo zvakakosha kuti utarise zvese zvinhu kuitira kuti iwe urege kuve neakakosha matambudziko mune ramangwana.

Iyo franchise yekirabhu, senge chero imwe, inopa mari-yemari. Huwandu hwayo hungasiyana, asi kazhinji, i9, 10, kana 11% yemari yemari yaunozvipira kushandisa pakutanga. Iyo kirabhu franchise inogona zvakare kukupa iwe kubvisirwa pamwedzi kusvika kusvika 9% pamubhadharo uye mari yekushambadzira. Ehezve, huwandu uhwu hunogona kusiyana, uye mamwe mafranchise anowanzo ramba mipiro iyi vachifarira iwo mamiriro akanakira ivo uye neanobhadhara mari. Izvi zvinogona kuve kuzvipira kune kwako chikamu kuti utenge imwe vhoriyamu yezvinhu pamwedzi. Zviwanikwa, sevhisi, uye zvimwe zvinhu zvaunogona kuwana kubva kune franchisor - zvese izvi zvinotamba mumaoko ako uye, nekudaro, zvinobatsira kugamuchira izvo zvakapihwa mazwi.

Ehezve, zvakakodzera kufunga nokungwarira uye kuongorora njodzi dzese nemikana.

Kuti uongorore kugona kwako, njodzi, uye simba, pamwe nekushaya simba, kuongorora kweswot kwakakodzera. Iyo inonyatsoita neyakagadzirira nhanho, sezvo yakagadzirirwa kuitiswa kwemabhizinesi mapurojekiti. Iyo franchise yekirabhu haina kusara. Ichashanda zvakakwana kana iwe ukaverenga zvese pamberi uye uine zano rekuti ungaenderera sei. Paunenge uchitaurirana nefranchise yekirabhu, haufanire kunge uine chero matambudziko, saka, zvakakodzera kuti utange kuita kwehufundisi pasina kunonoka. Mushure mezvose, iwe uchizeza nekuzeza, vakwikwidzi vari kutora matanho ane hukasha kupinda mumusika.

Izvo zvakakoshawo kuyeuka kuti zvakakosha kuti urangarire vakwikwidzi kana uchisimudzira franchise yekirabhu. Kukwikwidza chiitiko kunogona kuita zvine mutsindo kuomesa mapepa ako uye kutungamira kudonha. Kuongorora kwakaringana kwevakwikwidzi kunozokugonesa kunyatso kurwisa.

Zano rakasimbiswa rebhizinesi rekusimudzira franchise yekirabhu rinokupa kudyidzana kwakanaka nevatengi vese vakataura nezvazvo. Zvichazogara zvichikwanisika kuita sarudzo dzekutonga dzakakodzera uye zviito zvichibva pahuwandu hwazvino. Kune nzira dzakawanda dzekufunda zviverengero, asi magirafu ekuona uye machati akakodzera zvakanyanya kuti akubatsire kusiyanisa akasiyana maitiro. Paunenge uchitaurirana nefranchise mukirabhu, iwe unofanirwa kurangarira matunhu emitemo maitiro, ayo asingafanirwe kutyorwa nekuda kwako wega rugare rwepfungwa uye kubudirira.

Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.