Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

Kudyara kudiki kwefranchise hakuwanzo kuitika nhasi, kune sarudzo hombe yezvipo zvakasiyana, asi kuti usatarisana nevanobiridzira, zvakakodzera kubata nekuita mashandisirwo kuburikidza neakakosha magetsi zviwanikwa, franchise catalogs. Mune iyo franchise catalog, iwe uri 100% inishuwarenzi, nekutambira kweruzivo rwakakodzera, dhata pasi pechibvumirano, uyezve basa rekubatana nerutsigiro. Kunyangwe mudzidzi, mukadzi wemba, kana mushandi ane hushoma mari yekutanga, asi chishuwo chikuru chekuzvishandira, anogona kutanga bhizinesi nemari diki. Kune njodzi mune zvese, asi kana uchitenga nekambani yatove kushanda pamusika, kupa zita rayo uye zvido zviri nyore, zvine pundutso maererano nekuchengetedza pakushambadzira, kugashira data, ruzivo, machipisi ekuti ungakwezva sei uye uchengetedze vatengi mukati imwe nzvimbo. Kuvandudza biz kubva pakutanga kunotora nguva uye kwakaoma, kunyanya kupihwa makwikwi aripo, uye nekutenga franchise, iwe unorerutsa basa rako, uchiwedzera mikana, miganho uye uchiwedzera mari. Kana dzimwe nzvimbo nyowani dzichivhurwa, mutengesi haafanire kuisa mari kushambadza, zvichibva pane mamwe maitiro ebasa, achibatsira franchisee kutanga bhizinesi rake.

Franchisors vanoisa franchise mumitengo yakasiyana yemitengo, zvichienderana nemitemo uye mamwe mamiriro. Franchising pachayo ndiko kupihwa kwekodzero pasi pemamwe mamiriro mune imwe nharaunda, yakakura poindi, yakanyanya iyo mari. Mune mamwe mazwi, kubudirira kwezano rebhizinesi nekodzero yekushandisa zita hombe, mucherechedzo kwenguva refu. Zvakare, inowanikwa kuti uwane mamwe mazano kubva kune edu nyanzvi. Kana iwe usina hunyanzvi uye usingazive mune imwe nharaunda iwe yaunoda kutanga biz, unogona kushandisa rondedzero yezvipo kana kushandisa injini yekutsvaga. Iyo katarogu inoratidza yakakurumbira yakaderera mari nzvimbo, franchise mune imwe ndima yebasa, kudzikisira franchise nenzvimbo diki kana hombe, nemutengo, nezvimwe. Iyo data inowedzeredzwa kuti mutengesi kana mutengesi aone data rakazara.

Kunze kwekutumira chako kupa mune dhairekitori, zvinokwanisika kwete chete kuti uwane vanobatirana asiwo kuzadza runyorwa rwevatengi kuburikidza neSEO traffic. Kusvika kune yakakura tarisiro yevateereri kunosimbisa nzvimbo yako nekubatana mumusika, kuve nechokwadi cheyakagadzikana mari uye purofiti, mune chero ndima yaungade kutanga bhizinesi. MaFranchisers akabatanidzwawo mukuita kwebasa revatengi, vachifunga nezvekupihwa kweruzivo uye nekudzidziswa kwevashandi, pamwe nekupihwa kwecustomer base yavakagadzira vega. Vatengi vanokwanisa kufungidzira zviwanikwa zvidiki, purofiti, kufanofungidzira zvese. Mari diki diki hazvireve purofiti diki zvachose, kana iwe ukaita nemazvo, kubhadhara kuchakwanisika munguva pfupi, pamwe nekuwedzera kwepundutso. Zvakare, kana iwe uchitenga iyo franchise, iwe unogona kuvhura isingaverengeke nhamba yezvitoro zvidiki kuti usvike kune yakakura tarisiro vateereri, nekudyara idiki shoma yenguva nemari. Nyanzvi dzedu mukubata kutenderera nguva, kuvandudza data uye nekupa kushambadza nekusimudzira mazano.

Kuti uwane rumwe ruzivo nezve diki asi rakabudirira bhizinesi, shandisa rairo yenyanzvi dzedu pane yakatarwa manhamba ekuonana, zvakare enda kuchitoro chefranchise catalog ine zviwanikwa zvidiki uye verenga kuongororwa kwevatengi. Tinoda kukutendai nekufarira kwenyu kwedu franchise katarogu, tichitarisira kubudirira kudyidzana nemitengo yakaderera.