Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

Economy franchise ndeavo mazano ebhizinesi anodikanwa nevatengi zvine chekuita nezve kudiwa kwechimwe chigadzirwa, zvinhu, kana masevhisi. Yedu-ye-iyo-kambani kambani inonzi USU inopa yakazara runyorwa rweanokurumidza-kubhadhara mafranchise ayo anogona kukurumidza kuwana mukurumbira iwe waunoda neyakakurumbira brand. Nyanzvi dzehofisi yedu dzichasarudza franchise yezvehupfumi, inobata hurukuro dzakadzama nevatengi, uko nzira huru ndeyekuwana mari, chishuwo chebudiriro, uye kuwanikwa kwekuwana kune iyo nhanho yenyika. USU inozokwanisa kupa runyorwa rweakasiyana mazano ekugadzira bhizinesi, iyo yakakwira iyo brand kusimudzira, iyo yakakwira mutengo weiyo hupfumi franchise. Izvo zvinofanirwa kucherechedzwa kuti yega hupfumi franchise ine yayo nguva yekuita purofiti, uye vashandi vedu vakatara dzinofungidzirwa nguva dzakatarwa muchirongwa. Panyaya iyi, zvakawanda zvichatsamira kune vatengi pachavo, vanozovandudza hupfumi hwakatengwa, nechishuwo chekukurumidza kuita purofiti.

Kuti uwane runyorwa ruzhinji rwemashoko kukambani yedu, zvirinani kuenda kune webhusaiti yedu yepamutemo, nekuvapo kwevatauri, kero, uye nhamba dzenhare Iyo USU kambani yakagadzirira kushanda zvese nevatengi vanobva munyika medu uye nevatorwa vagadziri vachatsvaga kubatana. Chikwata chakasarudzirwa USU nenzira yakadzama, uko mushandi wega wega anofanira kuzadzisa zvizere zvimwe zvinodiwa kuti awane mhedzisiro yaanoda. Vamwe vatengi vanobatsira vachakwanisa kugadzira mamwe matavi mune ramangwana nekuti, murudzi urwu rwebhizinesi, haufanire kutanga chirongwa kubva pakutanga. Izvo zvinofanirwa kucherechedzwa kuti izvi zvine zvakawanda zvakanaka kune vatengi vasingade kugadzira bhizinesi vega asi vachitsvaga kuwana yakagadzikana sarudzo yehupfumi franchise. Mushure mekupera kwemakondirakiti, vatengi vanozove nekodzero yekuvandudza bhizinesi rakawanikwa pamwe nekuchinjisa mari ine chekuita nehupfumi franchise, pamusoro pezvo, muchimiro cheruzivo, ruzivo rwakakosha rwuchapihwa pakuvaka zvakabudirira kutengesa sezvo iwo masemina achazoitwa. nenyanzvi dzedu. Kana iwe uchitsvaga yemhando uye inoshanda inobudirira bhizinesi chigadzirwa, iwe unofanirwa kubatana neUSU kuti ikubatsire iwe kusarudza inokurumidza kubhadhara hupfumi franchise pasirese.

Franchises muIran inoda kusimudzirwa zvine hungwaru uye zvinehunyanzvi. Nyika iyi, iri kuMiddle East, ine zvimiro zvayo. Ivo vanongoda kutarisirwa kuti vavhare kuitira kuti vasapinda mune yakaoma mamiriro. Vazhinji vari kuita franchise uye iri bhizimusi rinobatsira kwazvo. Iyo inobvumira, pasina yakawanda mari uye kufunga, kutanga kusimudzira bhizinesi chirongwa, nekukurumidza kudzorera iyo mari uye kutanga kuwana yakawanda mari. Ingo gadzira franchise muIran nekutaurirana nevakuru venzvimbo.

Kune atove mazhinji akabudirira uye anozivikanwa mafranchise anoshanda muIran uye vanhu vanosarudza kuzvitenga vanowana mukana wakanaka kubva kumabasa avo. Mazhinji mavara anozivikanwa anofarira Iran sezvo asiri ese mafranchise anomiririrwa padunhu renyika ino. Uyu mukana usingakwanise kupotsa, asi zvirinani kuushandisa ipapo, uchitanga kutenderedza iyo franchise izvozvi, pasina kunonoka.

Kana iwe uchifarira franchise muIran, saka unogona kuitenga kubva kune chero franchisor uyo akagadzirira kushanda newe. Izvo zvinodikanwa kuti ukurukure ese mamiriro ezvinhu uye nyora iwo zvakadzama muchibvumirano. Nezve franchise muIran, ichashanda zvinobudirira chero paine mari yakakwana, pamwe neyakajairika mamiriro, aunonyora pasi muchibvumirano. Iyo franchisor pane yako chikamu anotarisira kubviswa kwemari yekushandisa kwechiratidzo uye chiratidzo, pamwe nezvose zvimwe zvarinopa mukiti. Iyo franchise muIran inogona kushanda zvinoenderana neyakagamuchirwa modhi uye hapana chikonzero chekugadzira chero chinhu chitsva. Iwe unongotora yakagadzirirwa, yakaedzwa, uye inoshanda bhizinesi modhi uye woisa ruzivo rwese iwe rwawakaunganidza kuitira kuti ugamuchire huwandu hwakawanda hwemari yemari.