Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

Bhizimusi mafranchise haadhure kumabhizimusi madiki kana epakati-epakati mukuda kukuru nhasi. MaFranchise pachawo kupiwa kwekodzero dzevashandisi kushandisa zita (brand), mucherechedzo une bhizinesi mune imwe ndima yebasa, yakasimbiswa pasi pemamwe mamiriro, asingadhuri kana anodhura. Kutenga mafranchise kune zvibereko pane rako bhizinesi kana iwe uchiziva kuenderera. Mafranchise anogona kutariswa seyekurenda kwenguva refu nemazano ebhizinesi, kutanga-up, uye mamwe marongero. Nhasi, hapana chinogoneka, kana pakutanga zvaive zvakakodzera kufunga zvakazvimiririra, kubvunza uye kubhadhara ruzivo, nhasi, nekuda kweiyo IT zviitiko, zvinokurumidza uye zvinobudirira kuwana rakakodzera bhizinesi franchise, uchishandisa iyo franchises katalog, inoratidza isingadhuri mutengo . Kuwanikwa kwechishandiso uye kupatsanurwa, kusefa data rekutsvaga, kunowanikwa kurerutsa nekuvandudza iyo data yakawanikwa, pamwe nekugadzirisa maawa ekushanda, nekuda kwenguva, mari.

Usati watsvaga, iwe unofanirwa kusarudza izvo zvauri kufunga sebhizinesi rako pachako, ndeipi nhaurwa, zvii zvaunoona, kuverenga mari yekutanga, nekuti nekutenga asingadhuri mafranchise zvinokwanisika kupinza kurasikirwa. Kana, zvakadaro, iwe usati wafunga nezve chiyero chebhizinesi rako, sarudza mafranchise kubva pane yakatarwa sarudzo, chimwe chinhu chingakupindure. Kune izvi, kune chaiyo saiti, iine kupihwa kwazvino mafranchise, mamiriro, sarudzo dzekubhadhara, nesefa inodhura uye isingadhuri mhando. Mushure mekutora, iwe unobva wangove muridzi webhizinesi rako wega uye mafranchise, anomiririra zvido munharaunda yakasimbiswa. Paunenge uchitenga mafranchise, unozogamuchira michina isingadhuri kana chirongwa chebhizinesi rezvinhu, zvine njodzi shoma kubhizinesi rako. Izvo zvinokwanisika kushanda pasi pema franchise kuchengetedza pane kushambadza, pane bhizinesi kusimudzira. Mushure mezvose, sezvamunoziva, makore ekutanga ndiwo akaomesesa uye anodhura kubva pakuona kwemari.

Kana zvichidikanwa, iwe unogona kushanda ne data reiyo franchisor. Mazhinji emhando dzinodiwa dzebhizimusi mafranchise mumunda we catering, cosmetology uye salon maitirwo, kutengeserana, sevhisi, makambani einishuwarenzi, nezvimwewo, asi iwe unogona kuzviziva iwe neruzivo rwakawanda pawebhusaiti. Pamusoro pekubvunza, iwe unogona kusarudza iyo yaunoda munda webasa. Verengai imwe nguva yemari nemari isingadhuri masevhisi pamutengo wakaderera. Zvakare, inofanirwa kuchengetwa mupfungwa kuti kana uchiisa mari mubhizinesi rema franchise, unofanirwa kujekesa mubhadharo wemari. Nhasi, uyu musoro wenyaya wakanyatsobudirira, nekudaro pane zvakawanda sarudzo, kana uchitsvaga isingadhuri bhizinesi, kana zvirinani franchise, zvinopfuura zvinangwa zana nemakumi manomwe zvinoratidzwa. Panzvimbo iyi, unogona kuzivana kwete chete nesarudzo yebhizinesi, franchise, mutengo, asi zvakare zviratidzo zvezuva nezuva, vhiki nevhiki kana mwedzi, ona ratings, ziva mazano ebhizinesi, kumbira chirongwa, verenga nhau uye zvinyorwa zvezvikamu zvekutengesa nema franchise matsva, mukurumbira, mhando dzakaratidzwa dzebhizinesi, nekukurumidza kubhadhara.

Zvakare, zvichiratidza huwandu hweinvestment (isingadhuri, yepakati, uye inodhura), neguta nemusha. Chero chaunosarudza, zvakakosha kuyeuka kuti bhizinesi rinofanira kunge riri raunoda. Izvo zvakare zvakakosha kuti uzive kuti saiti inoshanda kwete chete kutsvaga mabhizinesi emafranchise asiwo kuendesa zano rako, uchiwedzera ako mafranchise kukatalog uchishandisa iwo akapihwa mazwi ekubatana. Izvo zvakakosha kuti urangarire kuti iwo akawanda mapoinzi ebhizinesi rako munyika yako nekune dzimwe nyika, iyo inowedzera kudiwa, mari, chinzvimbo. Izvo zvakakosha kuti unzwisise nezve kupa franchise mune imwe mhando yebhizinesi isingadhuri chikamu. Iyo inokurumidza kubhadhara, iyo inodhura iyo mutengo. Chinhu chikuru ndechekusarudza iyo chaiyo dhairekitori kushambadzira mafranchise 'chikuva neSEO traffic.

Kana uchiwedzera bhizinesi rako, yedu portal inozove isingachinjiki mubatsiri kwemakore mazhinji, pagore kukwezva vamwe vangangoita vadyidzani (franchisees) kune rako bhizinesi. Iyo franchiser inobatsira iyo franchisee mukurovedza, kutsvaga vatengi, uye kukuudza iwe nezve zvakakosha zvinhu zvebhizinesi rako.

Kuti ugamuchire rumwe ruzivo, unofanirwa kutumira chikumbiro ne-e-mail kana kufona nhamba kuti ubate nyanzvi. Yedu portal inounzwa kwete chete kune vanotanga asiwo vane ruzivo vatambi vemaketi vanoda uye vasingade yekuwedzera kushambadzira. Nyanzvi dzedu dzinobatsira nerutsigiro rwebasa uye kuraira kutenderera nguva, kubatsira nezvikumbiro uye kugashira kugadzirisa vangango tarisira vatengi. Tinokutendai pamberi pekuda kwenyu uye tinotarisira kubatana kwenguva refu.

MaFranchise muUkraine anoshanda zvinoenderana nemamiriro akafanana nechero kune imwe nyika pasi. Ehezve, zvakafanira kuti utarise kune zvakatarwa zvemitemo yemitero uye zvimwe zvakasarudzika zvinoitika mune yakapihwa nyika. Vatengi vazhinji vanofarira kuUkraine, ndosaka mafranchise achizivikanwa munyika ino. Vatengesi vazhinji vanoda kupinda mumusika weUkraine, uye iyo franchise inoshanda nemazvo sezvo vanhu vachida zvakasiyana siyana zvekunze masevhisi uye zvinhu. Kana iwe uchitengesa mune franchise, saka munyika ino inokwanisa kwazvo kusimudzira nekuita purofiti kumwene wayo.

MaFranchise anozivikanwa nekuvapo kweimwe nzira yekuita, inotungamirwa naiyo, iwe unogona kuwana zvinogoneka mhedzisiro Chimwe chinhu chakasarudzika cheiyo franchise inyaya yekuti inoshanda pane yakagadzirira-yakagadzirwa modhi. Dzimwe nguva, dzimwe shanduko dzinoitwa dzinoenderana nekusiyana kwenzvimbo. Semuenzaniso, kana franchise ichishanda muRussia, saka, nekudaro, izvo zvekutanga zvemutemo zvinotarisirwa kuitira kudzivirira matambudziko. Kana isu tiri kutaura nezveUkraine, saka iyo franchise iri mudunhu rino inoshanda maererano nemitemo yemuno. Western franchise muUkraine vanonakidzwa nhanho yepamusoro yekuzivikanwa. Ivo vanogona kunyanya kutariswa sechinhu chebhizimusi chiitiko.

Izvo zvakakosha kuti utarise kuti kana uchisimudzira bhizinesi rakadai, zvinodikanwa kuendesa imwe huwandu hwemari kuaccount yemutengesi, sekutonga, izvi zvinobva pa9 kusvika 11% - iyi imari diki kwazvo yekushandisa yakakwira-kirasi kodzero.

Kazhinji, kana zvasvika pakutengesa mari, inoshandurwa kubva kune mumwe mutauro semubatsiro kana mukana. Ichowo chibvumirano chebhizimusi chinogadzirisa hukama pakati pezvikamu zvakasiyana zvemusika. Mumwe mubato anoendesa pamubhadharo mukana wekushandisa imwe mhando yebhizinesi pasi peimwe mhando. Mumwe bato anotenga bhizimusi modhi uye anoishandisa maererano nemitemo yakamisikidzwa. Kana iwe uchigara muUkraine, zvino zvinokwanisika kuita hofisi mashandiro zvinoenderana neakapihwa iwo masampula pasina chero chinetso. Iyo yemari-yemari mubhadharo inofanirwa kutariswa pakuvaka iyo yakakodzera bhizinesi chirongwa.

Inokupa iwe kodzero kwete chete yekushandisa bhizinesi modhi, chiratidzo, hunyanzvi, uye mbishi zvinhu asiwo kuita mamwe akawanda mahofisi anoshanda zvinoenderana nemirau yakapihwa kwauri. Izvo zviri nyore kwazvo uye zvinoshanda nekuti haufanire kutangazve bhizinesi.

Imwe mukana wefranchise mukana wakanakisa wekuburitsa mari pasina kuita basa rekunyora kubva pakutanga. Iwe unongotora zvigadzirwa zvakagadzirwa-zvakagadzirwa, chishambadziro chakasimudzirwa, shandisa yakatemerwa mitemo uye kuita zviitiko zvebhizinesi. Inobatsira uye iri nyore, zvinoreva kuti mukana wakadai haufanire kuregeredzwa. Yako franchise muUkraine inoshanda mushe mushe kana iwe ukateedzera yakapihwa tekinoroji. Franchising inogona kunzwisiswa seyechibvumirano chinosvika kune yekutengesa zita kana zita. Chiratidzo chinogona kushandiswa mushure mekunge chibvumirano chapera uye chibvumirano chasvika.

Franchise muUkraine, pamwe nechero nyika, inoda kubviswa, asi kana zvataurwa muchibvumirano, zvakaderedzwa hazvipo. Kubvisa kunogona kutsiviwa nekwanisi yekutenga chakasarudzika chigadzirwa kana sevhisi, pamwe nebasa kubva kumufriji. Panguva imwecheteyo, iyo franchisor inogamuchira mabhenefiti ayo. Iwe unogona zvakare kudzidza izvo zvinhu zvefranchising kuitira kuti utore zvakanaka manejimendi sarudzo uye ugare pamusoro pezvinhu.

Kana iwe ukashandisa franchise muUkraine kana uchida kuitenga, saka unofanirwa kubata vatengesi zvakananga. Kune zvakare akasiyana masayiti, makatalogu, kana zvitoro zvinotengesa mafranchise. Dhairekitori rakadai rinogona kukupa iwe sarudzo yakasarudzika kana mhinduro inokodzera ikawanikwa. Mushure mezvose, iwe unogona kuenzanisa dzakasiyana sarudzo, uchisarudza kuenderana kwematanho emutengo uye mhando. A franchise muUkraine inofanira kusarudzwa zvakanyatsonaka, uye matunhu mutemo uye mamwe maitiro nemitemo inofanirwa kutariswa kuitira kuti usapinde mumamiriro ezvinhu aunofanira kubhadhara zvakanaka kana zvimwe zvinonetsa zvamuka. Shanda zvine hungwaru kuti uwane mibairo yakakosha mubhizinesi rako.

Kana zvasvika pakutengesa mari muUkraine, McDonald's, KFC, nedzimwe nzvimbo dzekudyira dzinokurumidza kuuya mundangariro. Asi iyo franchise muUkraine haina kuganhurirwa kune aya anozivikanwa mazita.