Bump-sum franchise nhasi inzira yekumira kubva kune zvakafanana zvinopihwa pamusika wekutengesa. Iyo yemari-yemari mubhadharo haisi chimwe chinhu kunze kwemari yekupinda kuti uwane kodzero yekumiririra zvido zvechiratidzo, uchishanda pasi pemitemo nemamiriro avo. Mari yemubhadharo-mubhadharo mubhadharo wekutanga kumunhu ane kodzero yekubhadhara mari kubva kumuchengeti mushure mekupedzwa kwekutengesa uye kusati kwachinjirwa kodzero dzekushanda mune imwe nharaunda, zvinoenderana nemamiriro ezvinhu. Iyo bundu-sum franchise zvakare inosanganisira franchisee kudzidziswa, kurairirwa, rubatsiro mukusimudzira bhizinesi, kushanyira kuvhura zvitoro, kupihwa kwevatengi base, nezvimwewo Nhasi, apo makwikwi awedzera, havasi vese vanoshandisa bundu-remari kubhadhara. Huwandu hwemari-yemubhadharo inobhadharwa nemitengo yekambani kutanga uye kubatsira mumwe wako kuchengetedza, kunyangwe achifunga nezve purofiti. Hazvirevi hazvo kuti hazvisi nyore kutanga bhizinesi uri wega, nekudaro franchise ndiko kutanga chaiko kwekuita bhizinesi, kupinda mumusika pasi pezita rinozivikanwa, kubvira pakutanga kubva pakutanga avo vanovimba nekwaniso yavo, mikana uye uve nenguva yakawanda yekusununguka.

Ruzivo uye hunyanzvi hwe manejimendi, kuwanikwa kwevatengi, kuratidzwa kweruzivo, uye kushambadza zvinodiwa. Kuti urege kupinda mumamiriro ezvinhu asina kunaka, sarudza mukana wakakodzera wekutengesa kana usina bundu-remari, unofanirwa kushanda nezvitoro zvakavimbika, senge katarogu yemafranchise. Izvo zviri nyore kwazvo kusarudza franchise kuburikidza nekatalog, uchiona mutengo wehomwe-sum, mamiriro, uye zvimwe zviratidzo. Chitoro chinoratidza zvese data, chiyero, uye chinzvimbo chekuda, zvave nemakore mangani zviri pamusika, zvinobatsira chii franchisee ari kutarisira, zvinopihwa nemuridzi, nezvimwe.Kuwedzera pakutsvaga mudiwa, chitoro chiri nyore se shambadza kuiswa, ine nzvimbo yakakura, ichipararira pasirese. Izvo zvakakosha kuti urangarire kuti kuwanda kwenzvimbo zviripo, iko kwakakwira kudiwa, kuzivikanwa, purofiti, uye purofiti. Iyo bundu-sum rinobvisirwa rinoratidzwa mukuverenga seyakawanikwa purofiti kubva mukutengesa kwezvinhu, masevhisi, nezvimwe.

Mari yemubhadharo inosiyana zvichienderana nemutengo wefranchise pachayo, zvichipiwa kuwanikwa kwemhando dzakachipa uye dzinodhura. Kutendeukira kuchitoro, zviri nyore kwazvo kusarudza zvaunoda. Semuenzaniso, hausati wafunga nezve sarudzo uye chiitiko chebhizinesi rako, hazvina basa. Unogona kuona zvese zvinopihwa uine bundu-remari kana kuisa franchise inodiwa muinjini yekutsvaga. Kune mamwe zvakare mapoka uye madiki. Paunenge uchisarudza kupihwa, iwe unofanirwa kutarisisa dunhu, mutengo, mamiriro, kudzorera dhata, kubhadharwa kwemari, nezvimwe. Semutemo, mhando dzinonyanya kudiwa dzemabhuru-sum franchise ndezvitoro zvinokurumidza zvekudya, zvinhu, nzvimbo dzekushandira, mumarabhoritari, marunako, nezvimwe.

Unogona kutenga mari yakachipa isina mari yemari. Iyo yemari-yemupiro mupiro rudzi rwevimbiso yeiyo franchisor mukuenderera pamwe nekubatana neyeye franchisee, nekudaro bhizinesi rese rinotanga kubva panguva yemubhadharo wemari, zvichiita kuti uve nehunhu hwakakomba uye maitiro. Semutemo, pasina mubhadharo wemari, iyo franchise inoshanda chete kune zvigadzirwa, uchifunga nezve kutenga kwavo uye kutengesa, uye zvimwe zvekubvisirwa hazvina basa pano. Iyo lump-sum franchise kana zvirinani mubhadharo haidzoreke. Iyo franchise bundu-sum kubhadhara inguva imwe uye yakagadziriswa. Chitoro chefranchise chinobvumira kuchengetedza pakushambadzira, kuwedzera kudiwa, uye kutsvaga vanhu vane mafungiro akafanana pakati pevashandi vema franchisees nema franchisors. Zvese zviito zvinoratidzwa uye zvinobudirira.

Nyanzvi dzedu dzinopa rutsigiro rwekutenderera-kwewachi, kubvunza, uye kutaurirana, kupa ruzivo uye kuraira nezve kukwidziridzwa uye kushambadzira. Nei zvimwe zvichibatsira kutenga franchise? Nekuti ivo vanokubatsira iwe mukudzidzisa vashandi, kupa nekuverenga kwehuwandu hweiyo chaiyo nguva kubatsirwa, uchifunga nezve dhizaini dhizaini, nekugadzira webhusaiti webhusaiti, kuwedzera nzvimbo yevatengi, nezvimwe. Njodzi diki, kunyangwe uchifunga bundu rekutanga. -sum kubhadhara. Iyo yemari-yemupiro mupiro haigone kudarika makumi maviri neshanu muzana muzana emutengo wefranchise, nekuti iyo franchisee anogona kuverenga zvese zvakazvimiririra, achifunga iro riripo capital. Izvo zvakakosha kuti unzwisise kuti kushambadzira hakuwanzo kudikanwa, tichifunga nezve kufukidzwa uye kupinda kweiyo franchise catalog zuva nezuva. Mushure mekupfuura nekatalog, iwe unogona kuzivana kwete chete neiyo franchise asiwo neyemari-yemari yekubhadhara, nezvakakurumbira zvinopihwa uye zvazvino anodhura marudzi ebhizinesi, mazano nemapurojekiti, mamiriro ekugara, pamwe nekurongedza.

Rumwe ruzivo rwunowanikwa kubva kune edu nyanzvi, vanopa kuraira pane yakatarwa manhamba ekuonana, pamwe nekuenda kuchitoro, verenga kuongororwa kwevatengi vedu, tora yakakosha data, nezvimwe. Tiri kutarisira kutora chikamu kwako uye kuvimba. Tinotarisira kushandira pamwe kwemakore mazhinji anouya.

Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.