Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Yakaderera-mutengo franchise inoshanda muhupamhi uye hukuru fomati yevatengi vanoda kushanda neUSU Software. Iwo manejimendi ekambani yedu akagadzirira kupa kodzero kune dzakasiyana siyana vemabhizimusi kuti vawedzere zvinoenderana neyakagadziriswa chirongwa mukusimudzira kweakafararira renji risingadhuri mafranchise nemapurojekiti. Zviratidzo zvisingadhuri franchise zviri nyore kwazvo kuvandudza zvinoenderana nemakambani mazhinji anofarira kubatana kwenguva refu nesangano semubatsiri. Kune huwandu hwakazara hwenzvimbo dzinofanirwa kuverengerwa kune bhizinesi uye yakachipa-mutengo franchise, kuti uwane masangano epamutemo ekupa zvirongwa zvedu nekugadzira yavo yekuvandudza mazano. Ma-franchise akadhura-mari anobatsira kumisidzana pamwe nehunyanzvi uye yazvino kambani USU Software, muchimiro chekuita biz pane chakanakisa chiitiko chakapihwa, uchipfuura nhanho dzakakodzera dzekusimbisa nekusimudzira. Nekudaro, femu yedu yakwanisa kubudirira kuita zvirongwa uye mazano nenzira dzakasiyana kwenguva yakati.

Hofisi yedu, ine zita rakamisikidzwa, pamwe nemazano ekutengesa, matekinoroji akaunganidzwa pamusoro pemakore, anonyatsotsigira chero mutengi. Panyaya iyi, masangano epamutemo anofarira kudyidzana, pamubhadharo wakasiyana, anogona kutenga kuvandudza kwavo zano rakakodzera kwazvo rinovafadza kuti vagadzire kumhedzisiro yavanoda. Ma-franchise anodhura anodhura anobatsira mukusimudzira mapurojekiti akasiyana siyana emahofisi mazhinji anofarira kurudziro yekambani USU Software. Parizvino, mashandiro ekugadzira ekushambadzira akadhura-emahara mafranchise ane runyorwa rwemagazini emudiwa akagadziriswa. Kunyanya kutariswa kunobhadharwa kune asingadhuri mafranchise panguva ino yekumisikidzwa mumunda wezvemabhizimusi chiitiko nekuti mazano mazhinji akasarudzika mukuumbwa kwavo uye nekwavo. USU Software vatengi vanofarira munzvimbo dzakasiyana siyana idzo hofisi yemazuva ano inogona kupa yakapihwa gadziriso yakagadzirirwa zvakakwana. Kudyidzana kubatsirwa nesangano redu kunotendera kuti usashandise zvaunoedza kuita kunzvimbo dziri kure asi uchikura zvakanyanya munzvimbo hombe.

Panyaya iyi, masangano mazhinji ekutengeserana ari munzvimbo dziri kure anogona kufarira kupa kubatana nekambani USU Software, iri mukati memiganhu yavo, kugadzira biz. Mari inodhura yakadhura mafranchise anga achangowana kuwedzera kwakanyanya, achikwezva vese vamiriri biz venyika yedu nevatengi vekunze. Bhizinesi rine yakachipa-mutengo franchise ibasa rezviitiko iro rinosanganisira kutsvaga vatengi vanofarira zvirongwa, zvinyorwa, mazano, akasarudzika uye akasiyana muchimiro. Akachipa mafranchise anovakwa nenzira yekudzokorodza nemapato anopedzisa akavimbika epamutemo zvibvumirano zvibvumirano. Iyo iripo biz mune ino kesi haiwanzo kutakura yakakosha chikamu chemitengo inosangana nenjodzi yayo, nekuti izvi zvinhu zvinoderedzwa. Nekudaro, hazvigoneke kuita bhizinesi njodzi, nekuti mune iyi mukana mukana wekutadza unodzikiswa uye kuderedzwa kuita zero. Yakachipa-mutengo kana yakachipa mafranchise, inokura kusvika padanho rinodiwa, nemhedziso yekubatana nesangano USU Software.

Pakati pese, mamiriro evatengi, senge madiki, epakati, uye makuru mabhizinesi, akafanana mukuumbwa kwavo, saka mikana yekubudirira kubatana zvakafanana maererano nevatengi vese. Iwo asingadhuri mafranchise 'mazano mune izere rondedzero akasiyana maererano nesangano redu, iro rakagadzirira kuve chinhu chehutungamiriri nenzira yekutengesa kwezvirongwa zvaro zvakagadziriswa, pamwe nemakambani emakambani ezvirongwa. Chikamu chemutengo wekutanga bhizinesi chinobva chave chinhu chemitengo yemitengo yakaderera sezvo zano iri richifadza kune vese vezvemabhizimusi vanobva kunzvimbo dzakasiyana dzemuno nekunze mavambo. Biz ine runyorwa rwemazano akavakirwa pamitengo yakaderera-mutengo ane madhairekisheni akasiyana uye saizi, kune ese ari maviri mabhizimusi madiki uye makuru, ayo anogona kuvhurwa nemutengi mukubatana nekambani USU Software. Nemafranchise madiki-emutengo, mutengi wese anoda kuvhura rake bhizinesi, iro rinogona kupihwa munzvimbo dzakasiyana siyana dzekuvandudza. Kubatana kune zvibereko, sangano redu rakagadzirira kugovana nuances akati wandei webhizimusi rakabudirira, kuve muchengeti mune chero eanoteedzerwa nzira dzemazuvano, mune mamwe maitiro. Tinogona kutaura nechivimbo kuti nyanzvi dzinotungamira vatengi vadzo kune chinokunda mhedzisiro, nekuitisa misangano pakushambadzira uye kushambadzira, uchivadzidzisa kutengesa zvakasiyana zvinhu, zvigadzirwa, nenzira kwayo kupa masevhisi uye zviitiko zvakasiyana siyana.

Iwe unozodzidza zvakawanda zvakasiyana zvakakosha kuva akakosha matanho munzira yekubudirira uye budiriro nuances. Zvekuumbwa kwemagwaro, iwe unodawo kudzidza kubva kuvashandi vedu, avo vanotsanangura danho rezvakakodzera kugadzirwa kwemapepa ekutanga. Zvishoma nezvishoma, iwe unokwanisa kudzidza akakosha matanho ekufamba mubhizinesi, ayo anotendera iwe kuti uite zviito zvinotevera zviito. Ma-franchise ane mutengo wakaderera, kusvika pamwero wakaringana, anoda kudyara kwemari, sezvo zvichidikanwa kuisa mari zvishoma nezvishoma, uchifunga nezve njodzi dzese. Asi zvakakosha kuti uzive kuti njodzi, mune ino kesi, ishoma mari, sezvo usiri kutanga biz kubva pakutanga, asi kusimudzira rakatokwidziridzwa uye rakakurumbira zita rinozivikanwa nevateereri. Nyanzvi dzinokuudza mashandiro aungaita nemazvo nekusimudzira nzira dzeInternet, chii chinofanirwa kuitwa kuti uwane mhedzisiro yaunoda pane akasiyana mapuratifomu ekutengesa. Zvakare, ndeapi mashandisirwo anoita zvine musoro kukudziridza, uye ndeapi aunongoshandisa nguva pairi, zvine chekuita neicho iwe unovimbika unoperekedza mumunhu wevashandi uye iyo USU Software kambani.

Mutengi wega wega anosarudza chirongwa munzira yavo, kuve nerubatsiro rwemari kuona kugona kweshoko. Pakutanga, havazi vese vanokwanisa kushandisa mari hombe pa biz, vatengi vazhinji vemadhora madiki emafranchise vanoedza kudyara mune yakaderera fomati, yeiyo reinshuwarisi, mune zviitiko zvisingafanoonekwi. Bhizinesi hombe, muchiitiko ichi, kudikitira, kune chete muzvinabhizimusi akasimbiswa ane ruzivo uye kugona kwemari, asi hofori yakadaro inogona kuzvimiririra kutanga kusimudzira kwayo kwayo yega. Kuti utenge chero mafranchise, iwe une mufananidzo uzere weiyo projekiti mharidzo, iyo vashandi vanogona kukwevera zvakadzama, kuunza mutengi kumusoro. Kupfuurirazve, mushure mekuyera zvese izvi iwe pachako, ita sarudzo chaiyo yekutenga iyo-yemutengo-pfupi franchise. Izvo zvakakosha kuti uzive kune avo vane chivimbo uye vakagadzirira kushanda vanogona kugara vachiwana mhedzisiro yakanaka ivo yavari kuvimba nayo. Iwo akavandudzwa emitengo yakaderera-mutengo, iyo USU Software kambani, inopa vanamuzvinabhizimisi nenzira dzakasiyana mumunda wechiitiko, yekubatana kune zvibereko kwenguva refu.