Imba yekutengesa imba kana chibvumirano pakushandiswa kweimwe pfungwa yebhizinesi, inoitwa muchokwadi mumba mako (furati, kamuri rekushandisa, nezvimwewo), ine zvese zvayakanakira uye zvimwe zvakakanganisika zvine chekuita nenjodzi dzakasiyana dzesangano nemutemo. Nayo pachayo, chero franchise, kunyangwe imba yekutengesa, zvinoenderana nemasangano anoverengeka anoshamisa epasi rese, iri nzira yenzira yekuwedzera bhizinesi. Chokwadi, kana ivo vanogadzira purojekiti inobatsira uye inovimbisa yevanamuzvinabhizimusi vachida kupinda mumisika mitsva uye vasingaite zvesimba kuronga kana kutambisa zviwanikwa panguva imwe chete, vanogona kuita izvi nekupedzisa zvibvumirano zvefranchise nevamabhizimusi vemuno. Izvi zvinobatsira kune vanotengesa mari nekuti ivo havangotakuri mari yekuvandudza misika mitsva asiwo vanogamuchira mubhadharo wekutanga uye miripo yemwedzi nemwedzi kubva pakushandisa trademark franchisee. Vaya vanotenga mukana wekutengesa vanowana zvavanogona vakatokwidziridza zvinhu uye masevhisi anozivikanwa kune vazhinji vatengi anosanganisira tii yekubikisa, matekinoroji ekugadzira, zvigadzirwa, uye zvigadzirwa zvekutengesa, zvigadzirwa zvekushambadzira, uye kunyange, kana zvichidikanwa, rubatsiro mukusarudzwa nekudzidziswa kwevashandi. Zvisinei, mune izvo zvinonzi imba franchise, mamwe matambudziko anogona kumuka.

Kune rimwe divi, zvibvumirano zvakadaro zvefranchise, zvakagadzirirwa zvidiki, dzimwe nguva hunyanzvi, mabhizinesi, sekutonga, anosanganisira kubhadharwa kudiki uye mashoma emari yemitero. Iyi inogona kuve yekumba mini-mabheka, runako uye chengetedzo masevhisi, kugadzirisa kweakasiyana michina, mbatya kana dehwe zvinhu, kubvunza, nezvimwewo Panguva imwecheteyo, mutengesi anofanirwa kuziva chaizvo mutemo wezvemutemo waari kuzoshanda. Iyi nyaya haifanire kuregeredzwa. Nehurombo, vazhinji vanoshuvira vanamuzvinabhizimusi vekumba vanokanganwa nezve izvi uye vanomanikidzwa kudzora zvavakaita, semuenzaniso, nekuda kwekuratidzira kwevavakidzani vanotadziswa neiri bhizinesi kugara murunyararo. Izvo hazvizokuvadze kuverenga mutero mutoro pamberi. Kunyangwe iwe ukaronga kubata nyaya yacho chete nekuedza kwenhengo dzemhuri yavo, mitero ichiri kufanira kubhadharwa. Izvo zvakare zvakakosha kuti udzidze musika zvirinani zvepamusoro.

Ehezve, zvakabikwa zvinhu (zvinonyanya kugadzirwa pamba) chigadzirwa chine kusimba kwakadzika kwekuda. Iyo inongogara iri kudiwa uye, zvinoita, bhekari rinofanira kungove rinobatsira (kunyanya munzvimbo yekugara). Nekudaro, kana paine mamwe matatu akafanana mukati memakamuri mashoma anotevera, tarisiro yechina yatove isina chokwadi. Asi kazhinji, iyo imba franchise inokwezva kwazvo, kupihwa yakaderera mitengo yekuvawana uye nekumisikidza bhizinesi. Nebasa rakaringana uye kuita bhizimusi kweiyo franchisee, ivo vanokwanisa kurega kuve madiki mabhizinesi uye vochinja kuita hombe bhizinesi chirongwa.

Iyo franchise isina bundu-yemari kubhadhara chikomborero chakanyanya. Mazuva ano, makambani mazhinji anoshanda pasina mari yemari yemari, achifunga nezvemakwikwi ari kuramba achingokura, achipa vanobatsirana nemamiriro ezvinhu akanaka. Kuti ugoziva nezve zvinopihwa ma franchisors, pamwe nekuwanika kwemari-yemari, unofanirwa kuenda kukirabhu yemafranchise ane hunyanzvi munzvimbo ino. Nyaya yebasa remakatalog franchise ndeyekubatsira vanamuzvinabhizimusi vane ruzivo kuwana bhizinesi ravo, kutsvaga vanhu vane pfungwa dzakafanana, kugadzira bhizinesi mune chero rupi rudzi rwechiitiko. Semuenzaniso, mudzidzi, amai vemba, kana muzvinabhizimusi asina ruzivo anoda kutanga bhizinesi rake, pane mari, asi hapana ruzivo. Kana, pane zvinopesana, zviwanikwa zvemari hazvina kukwana kutanga bhizinesi wega.

Naizvozvo, zvitoro zvefranchise zvinoshanda zvinoenderana nemitemo yakajeka, zvichipa mabhizinesi pamitengo isinganetsi, yepakati, uye yakakwira kumakambani, ayo, zvakare, anofarira kubatana, kusvika padanho redunhu.

Mushure mezvose, zvinobatsira kune vema franchisors kutsvaga ma franchisees mune mamwe matunhu, uko kwavanogona pamwe chete kuvhura zvimwe zvitoro, kudzora basa rese revari pasi, uye kubata zvakaenzana pasi pekodzero dzakaenzana, kubatsira mapato ese. Iyo yemari-yemari inobhadharwa pachayo ndeye guarantor yeiyo franchisor, panguva yekusaina kondirakiti uye usati watanga basa, uchipa ruzivo, chirongwa chekuita, vanobata, uye kudzikisira zvakavanzika. Mari yemubhadharo wefranchise inotemwa zvichienderana nemutengo unogona kuputswa kuita muripo muzvikamu, mushure mekukurukura zvese nemudiwa.

Kana iyo franchise ichidhura kubva kune inozivikanwa zita, saka unofanirwa kutora mari yemari yakawanda zvakanyanya, nekuti haina kudzoserwa. Chipo chemubhadharo unogona kunzi huwandu hwese hwezvinhu zvese zvinobuda kubva kumufranchisor zvine chekuita neyefranchisee, uchifunga nezve kupihwa kwezita, zita, kushanya kumisangano, rubatsiro mukutora, kupa hwaro hwevatengi, chiito kuronga, pamwe nekushanya kuvhura mapoinzi matsva, zvichingodaro. Paunenge uchitenga franchise kuburikidza nekatalog, uine kana usina mari yemari, unofanira kunzwisisa kuti, kutanga kwezvose, uku kushambadza, kuwana ruzivo, kuwanda kwevatengi vatsva, uye nezvimwe zvakawanda. Zvakare, mune iyo franchise catalog, zvinokwanisika kuverenga pamberi pemutengo wemari, payback, uye imwe data iyo inoshungurudza wese muzvinabhizinesi.

Kuti ugoziva nezve mikana, yezvazvino zvinopihwa nemabhadharo emari, verenga wongororo dzevatengi vedu, ingo tevera chinongedzo chakananga kuchitoro chefranchise. Iwe unogona kubvunza mibvunzo uye kubvunza nyanzvi dzedu uchishandisa ruzivo rwekuonana runogona kuwanikwa ipapo.

Iyo franchise isina mubhadharo wepasi zvakare ine kodzero yekuvapo. Chinhu chikuru ndechekukurukura zvese mamiriro nemutengesi usati wapedza chibvumirano. Kana iwe uchida kutenga imwe franchise, saka unofanirwa kutarisa mukatalog kana webhusaiti, inova chitoro cherudzi urwu rwekupihwa. Kubhadhara kwepamberi hakuwanzo kudikanwa pasi pechinobviswa. Izvo zvese zvinoenderana nemamiriro ezvinhu chaiwo, sezvavanokurukurwa zvakasiyana. Kazhinji, hazvigoneke kuwana nekusimudzira franchise pasina kubhadharisa pasi.

Mutengesi haabvumirani nemamiriro akadaro, zvisinei, kesi imwe neimwe iri yega. Kazhinji, uyu muenzaniso unoshanda zvakanyanya uye watounza mari zhinji kune avo vanhu vari kuita kwayo kuitiswa.

Kubhadhara kwekutanga kunowanzo kupihwa kutarisisa sezvo asiri munhu wese anokwanisa kukasira kubhenefiti nekupawo chikamu chemari yavo kumutengesi panguva imwe chete. Ndicho chikonzero nei vazhinji vevamiririri vemakambani anozivikanwa vakagadzirira kutaurirana uye kukurukura nezvekubatana. Mubhadharo wezasi unowanzoitwa mushure mekupedzwa kwechibvumirano paunogamuchira ruzivo rwese rwakakodzera nezve franchise. Ichi chiri nyore nyore chinoshandiswa nevakawanda vanozivikanwa uye vakabudirira mabara kutonga. Nekudaro, iwe uchiri kugona kuwana mhinduro dzinogamuchirwa kubva kudhairekitori yakakodzera, uko kune zvakare zvakawanda sarudzo dzakasiyana. Zvinogara zvakanaka kusarudza kubva kunhamba huru yezvipo kuti uwane zvakanak pakupedzisira.

Kana iwe uchida franchise pasina mubhadharo wezasi, zvinowanzo fanirwa kuve wakagadzirira chokwadi chekuti zvimwe zvezvipiwa zvakarongeka hazvikukodzere.

Iyo franchise isina mubhadharo wepasi haiwanzoitika. Nekudaro, kuti utore chisarudzo chakanyatsoita, unofanirwa kukurumidza kukurukura nezvekufambidzana nenyika yechiratidzo kwauchazowana kodzero dzekushandisa logo nemabhizinesi. A franchise ndeye yakanaka kwazvo mari. Mutengi anongotora muenzaniso uripo oishandisa kuwana zviwanikwa zvemari. Mubairo wekutanga kana uchitenga franchise unogona kubva pa9 kusvika 11%, zvese zvinoenderana nemamiriro ekubatana nechimwe chiratidzo. Iko kune zvekare dzimwe sarudzo kana iyo franchise yapihwa pasina kuita yekutanga kubhadhara.

Izvo zvese zvinoenderana nekuti iwe unokwanisa sei kutaurirana uye ndeapi mamiriro panguva ino.

Iyo franchise isina mubhadharo wepasi inogona kuva ruponeso chairwo kune vamwe vanogona kuita mabhizimusi.